Building a Media List: Beyond the Basics

Your memorable campaign or killer press release doesn’t add up to much until you get the word out to your audience. The truth is, there’s no substitute for a targeted media list.

Whether you choose to use a media directory service or build your own contact lists, here's what's covered in this FREE white paper, "Building a Media List: Beyond the Basics":

The 3 essential steps to building your media list
The data you need to find and track for each target contact
5 tips for building rapport with bloggers and journalists
The biggest challenge facing PR professionals as they develop contact lists

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