White Papers

When you need timely, in-depth looks at how the latest industry trends and developments affect your professional activities, BurrellesLuce white papers are an essential reference.

Our white papers are guides to topics ranging from compliance with copyright law to management of your social networks to utilization of free online news services. Be sure to check back often, as our library continues to expand.

Download your choice of white paper, today.

Topics include:

	Media Monitoring BurrellesLuce Guide to Online Media Monitoring Copyright Compliance Free Online News Services: Benefits and Limitations
	Media Measurement Do Share of Voice Metrics Matter in an Online World? Practical Tips for Media Relations Measurement
	Media Outreach Advance Your Traditional Media Outreach Bridging the Generation Gap in Your Media Relations Programs Building a Media List: Beyond the Basics Changing Media Landscape: How Hyperlocal Media and Mobile Apps are Shaping Communications Connecting with Customers Through CSR Marketing Conversation Builds Community Re-Establishing Trust After a Crisis
	Social Media Effective Social Network and Micro-Blog Management Gearing Up for Web 3.0 From Twitterviews to Tweetups: Putting the Social in Media Life Streaming in PR: Best Practices and Case Studies New Rules for Media Relations Online and Social Media: The Truth Behind Your Activity Small Media Outlets, Big PR Potential Social Media Provides Opportunity

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