Top U.S. Websites Also Dominate Global Standings In Latest BurrellesLuce Rankings of Media Outlets

LIVINGSTON, NJ (January 6, 2012)—Google, Facebook, YouTube and Yahoo!, respectively, ended 2011 as the top four websites both in the United States and globally, according to data presented by BurrellesLuce in its latest edition of “Top Media Outlets: Newspapers, Blogs, Consumer Magazines, Websites & Social Networks.”
The BurrellesLuce website rankings are based on data reported by Alexa for the month ending Dec. 22, 2011, in the case of the U.S.; and for the three-month period ending Dec. 22, in connection with global standings, as indicated by Alexa Global Reach scores. On Dec. 22, the Global Reach figures for the four leading sites were as follows: Google, 49.79; Facebook, 43.48; YouTube, 33.87, and Yahoo!, 22.54. Other websites finishing in the U.S. top 10 that also attained double-digit Global Reach scores were Wikipedia, 13.79  (ranked #7 in U.S. and #6 globally), Blog Spot, 12.39 (ranked #9 in U.S. and #7 globally), and Windows Live, 11.05 (ranked #10 in U.S. and #8 globally).  
Website standings are one of two lists making their debut in the 2012 edition of the BurrellesLuce rankings; the other new list features the top 50 U.S. daily newspapers online.  Since introducing “Top Media Outlets” in 2004, BurrellesLuce has continually expanded the scope of the popular, practical reference to reflect the growing influence of digital media.
The 2012 edition also includes rankings for these media categories (data sources in parentheses):

  • Top 100 U.S. daily newspapers (Audit Bureau of Circulations (ABC), FAS-FAX report, six-month period ending Sept. 30, 2011)
  • Top 25 English-language blogs (Technorati Authority, period from June 8 to Dec. 20, 2011)
  • Top 25 U.S. consumer magazines (ABC, six-month period ending June 30, 2011)
  • Top 10 social networks (Hitwise, period from June 11 to Dec. 17, 2011)
  • Top 25 PR and marketing blogs (Technorati Authority, period from June 8 to Dec. 20, 2011)
  • Top 25 entertainment blogs (Technorati Authority, period from June 8 to Dec. 20, 2011)

“Top Media Outlets” is available, free of charge, to public relations, communications and marketing professionals. For a free copy, visit or call 866-626-8004.

About BurrellesLuce

BurrellesLuce is the U.S. leader in media monitoring. Professionals in a wide range of industries rely on our comprehensive curated content from local and national print, online, broadcast, and social media sources. BurrellesLuce has a turnkey copyright compliance program that allows us to provide copyright-compliant, behind-the-paywall content not available to other services. BurrellesLuce combines grade-A content with easy-to-use software, allowing users to evaluate and analyze their media coverage and PR efforts. It's all integrated into our user-friendly interface, BurrellesLuce WorkFlow™.

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