Valid Metrics for PR Measurement Webinar

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Why BurrellesLuce?

BurrellesLuce helps communications professionals maximize their media relations results through a full range of planning, monitoring and measurement services.


Public Relations is a broad discipline that requires multiple metrics, and different types of campaigns have different desired outcomes. All types of communications programs cannot be measured in the same way. A measurement program needs to determine what your desired outcomes are for your specific media relations campaigns.

Join BurrellesLuce and Ruth Pestana, Hill & Knowlton, for this informative 60-minute webinar.

During the webinar you will learn:

  • How to use the valid metrics framework.
  • How to apply the valid metrics to PR functions.
  • The importance of starting with objectives tied to business outcomes.


Fill out the form to watch the on-demand webinar and download the presentation, or call us for more information.


Fill out the form below, or for more information, call us today at
1 (800) 368-8070.


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