Top Measurement Topics: The BEST of 2012 | BurrellesLuce Webinar Series

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Why BurrellesLuce?

BurrellesLuce helps communications professionals maximize their media relations results through a full range of planning, monitoring and measurement services.


It is an incredible time for PR measurement, as the industry seeks solutions to evaluate social media, calculate return on investment and quantify intangibles like relationships. PR professionals continue to be challenged by the need for transparency and accountability, all the way up to the C-suite. Industry groups and measurement specialists are collaborating and working harder than ever to create standards for PR measurement and align on an industry-wide point-of-view on approaches and methodology.

Join BurrellesLuce and Marianne Eisenmann, head of communications research and measurement at Chandler Chicco Companies and member of the IPR Measurement Commission, as she explores where the industry has been over the past 12 months and where it’s headed now.

During the webinar, topics discussed will include:

  • Explanation and assessment of current and proposed measurement standards from the Barcelona Principles to the most recent proposed interim standards from the Coalition for Public Relations Research Standards.
  • Overview of the challenges of social media measurement and the latest recommendations from the #SMMStandards Coalition.
  • The buzz and top trends discussed at measurement conferences over the past year, including influence, new thinking on ROI, and quantifying the value of relationships.

Fill out the form to watch the on-demand webinar, or call us for more information.


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