Effective Techniques for Creating Your Own Public Affairs (PA) Strategy

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BurrellesLuce helps communications professionals maximize their media relations results through a full range of planning, monitoring and measurement services.


Effective Techniques for Creating Your Own Public Affairs (PA) Strategy

Join BurrellesLuce and national award-winning PR practitioner, Paula Pedene, APR, public affairs officer at Phoenix VA Health Care System and former chair of PRSA Health Academy Section, for this educational webinar, "Home of the Free, Because of the Brave: A Salute to Veterans. Effective Techniques For Creating Your Own Public Affairs Strategy."

During the webcast you will learn how to:

  • Research and develop a strategic PR and communications plan
  • Build and maintain interpersonal effectiveness through
    communication, leadership and relationships
  • Determine your target audience, objectives and key messages
  • Implement your overall media relations tactics

Fill out the form to watch the on-demand webinar or call us for more information.


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1 (800) 368-8070.


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