Posts Tagged ‘Whrrl’


Why Are Marketing and PR Professionals Using Geo-Location or Location-Based Social Media?

Thursday, September 23rd, 2010

foursquare2This past April, I asked if geo-location social media is the next big thing for PR? Five months later, some are still trying to figure it out. At a panel I recently moderated for the National Capital Chapter of the Public Relations Society of America (PRSA-NCC) I found some in the audience were very knowledgeable and just looking for additional tips, while others wanted to know how to login.

To summarize the panel: location apps (e.g., Foursquare, Gowalla and Loopt) serve as another way to enhance a consumer or stakeholder’s experience and interaction with your company, brand, or client. 

Tara Dunion, Consumer Electronics Association, looks to enhance the attendee experience at the International Consumer Electronics Show each January by creating an official location page on Foursquare and aggregating all the social media coverage on the website. (And they even plan to add additional locations for 2011). She commented that many exhibitors have multiple locations available for check-in, which also buys-into the game aspect of Foursquare.

Danielle Brigida says, The National Wildlife Federation wants to get you outside enjoying nature, so they employ Whrrl and Foursquare to help people share their experiences with others.  Whrrl works well for their needs because it allows the user to upload a picture to help tell their story.

A recent story on Mashable by Dan Klamm highlighted how universities and colleges can use location-based tools to promote the school, foster school spirit, drive revenue and promote the community. One idea included offering special badges for exploring places on campus.

However, not all location-based tools are gaining momentum. When Facebook Places premiered, Foursquare had a record number of new sign-ins because it connects with the new Facebook app. A few weeks later, few people are using Facebook Places. Dan Frommer explored the possible reasons on Business Insider, commenting, “Only 2% of My Friends Are Using Facebook Places…”

After the panel ended, I enjoyed brainstorming with others on how they might use these tools to help their organizations. How could you add geo-location social media into your PR toolbox? What questions do you have about the tools? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

Integrating Social and Real-Life Networking

Wednesday, June 2nd, 2010

Valerie Simon

Integrating Social and I could not be more excited to attend the PRSA T3 conference on June 11, 2010. The co-chairs, PRSA Technology section chair Rich Teplitsky and my #PRStudChat partner, 2.0 expert and author Deirdre Breakenridge, have put together an incredible agenda of topics and speakers that are sure to excite anyone looking to stay ahead of the curve in public relations and social networking.

Here are a few of the ways I’ll be integrating social media into my conference experience to assure I make the most of the opportunity.

Advance preparation

  • Twitter: If you follow me on Twitter, you may already have seen that I’ve begun tweeting about the conference, speakers, and other attendees using the hashtag #techprsa. In addition, I’ve participated in a pre-conference Twitter Chat and started a Twitter list of T3 attendees, so that I could get to know them better outside of the hashtag. I’ve even set up a column using hootsuite.com to begin monitoring pre-conference conversation using the conference hashtag.
  • LinkedIn: I’m a longtime member of the PRSA LinkedIn Group and am watching closely a discussion posted by Nicole Zerillo, marketing communications social media manager, PRSA, regarding the conference. I also joined the PRSA technology section group which is much more focused on the upcoming conference than the general PRSA group on LinkedIn.
  • Facebook: My Facebook account is really more personal, than professional, but sometimes the lines blur a bit. For example, I’m keeping a close eye on the PRSA Facebook page and have left a comment on one discussion about the T3 conference.
  • Google Reader (RSS): I’ve confirmed that the blogs of all speakers are in my Google Reader and organized them in a special folder. Now to continue adding the blogs of other attendees I anticipate meeting…
  • General Social Media: When it gets a bit closer to the event, I plan to update my status on all social sites and share that I will be attending the event. 

As important as the online preparation is, don’t forget the value of offline communication. Many speakers are also authors; in fact, I am hoping to finish speaker Justin Levy’s book, Facebook Marketing: Designing Your New Marketing Campaign, before hearing his session!

Live attendance
When the big day comes, I’ll be there early. While a conference offers many opportunities to share information live, I don’t intend to focus on live blogging/micro-blogging. I am there to take advantage of the benefits of face-to-face networking and learning. Perhaps I’ll tweet a few of the brilliant remarks from speakers, but only if I find that it is not distracting me from making the most of what is happening in that room.

But don’t worry, I won’t forget about you, the readers of BurrellesLuce Fresh Ideas. I’ll bring my flip cam, in hopes of introducing you later to some of the incredible people I meet. Perhaps I’ll take a few photos to share; I’ve really enjoyed the Whrrl stories created by Perkett PR… maybe it’s time I create my own, or perhaps interview some of the speakers for a future Fresh Ideas or Public Relations Examiner post.

Conference follow-up
I am sure that I will return from the conference with many new connections and valuable resources and expect that the night (and weekend) after the conference, I’ll be very busy. In general, I make it a point to follow EVERY new contact on Twitter (and plan to add those from the conference to my T3 PR Twitter list); this allows me the opportunity to continue listening and learning from them. And I send personal LinkedIn invitations to those I have connected with, and want to be sure I keep in my network. 

I’ll also be downloading video and sifting through notes, taking some time to contemplate all that I heard and learned, before sitting down to blog. And finally, I intend to make a trip to Barnes and Noble. (I always seem to walk away from these conferences with some great new book recommendations.)

Whew. It seems like a lot, but I am a firm believer that there is a direct correlation between investment and return. What steps do you take to maximize the opportunities of the conferences you attend? What are your plans for this year’s PRSA T3 conference? How are you integrating social and real-life networking and capitalizing on the ROI?