Posts Tagged ‘volunteers’


Highlights from BurrellesLuce #PRWebinar – Tips for Planning & Evaluating Successful Events

Tuesday, September 11th, 2012

HMA Public RelationsYesterday BurrellesLuce had the opportunity to host a webinar, “Tips for Planning & Evaluating Successful Events,” with Abbie S. Fink, vice president/general manager of HMA Public Relations. (Download the on-demand webinar and slides on the BurrellesLuce website).

During the webcast Abbie offered some great tips to help PR professionals drive awareness, boost organizational profits, and pitch events to the c-suite and employees.

Here are some Twitter highlights from Abbie’s presentation:

  • Improve the outcome of events by using a PR plan. Your organization’s mission and goals can serve as the foundation for a strategic PR plan for your event.
  • Make sure events fit your plan. Have goals to measure the success and value!
  • Don’t short change your goal setting. Set the expectations in advanced, look at the calendar, and make adjustments.
  • Prioritize your goals and develop objectives. Then develop strategies, tactics and tasks based on needs.
  • Build relationships with spokespeople at every level. Remember to include internal communications/employees as part of your PR strategies. They are one of your best resources for planning a special event.
  • When you partner with the media remember this may limit how other outlets can cover the event. Target your audience.
  • To add value, implement promotions and activities to further enhance media relations efforts & establish partnerships.
  • If you mix the general public and the media at an event – let your spokespeople know.
  • It is easy to get lost in details. So, share responsibilities and know who does what and what time is needed.
  • Remember soft costs should be accounted for when determining the COST of events.
  • Think about trade and other ways to use and maximize your budget through sponsorships and in-kind donors.
  • Separate specific events from special ones. Know what would be standard or regularly occurring rather than a one-time or special milestone. (Think annual Gala vs. 25th Anniversary Celebration).
  • When looking for volunteers, look for people with particular qualities and who enjoy giving their time and energy. Then ensure there’s work for them, even if it is as simple as stuffing envelopes.
  • Remember – if it’s mandatory than it isn’t volunteering.
  • After implementation consider conducting an evaluation (e.g., survey or focus group) to determine the effectiveness of events.
  • Always say “Thank you.”

Want more tips for planning and evaluating successful events? Download a copy of Abbie’s Tip Sheet for Planning and Evaluating Successful Events! And be sure to keep an eye out for an upcoming post where Abbie shares additional insights on the Q&A not addressed in the webinar.

Philadelphia Public Relations Association – Hall of Fame Inductions 2012

Tuesday, May 22nd, 2012

by Rich Nisivoccia*

I am thrilled to have attended the 2012 Philadelphia Public Relations Association (PPRA) Hall of Fame earlier this month. It is always a pleasure to attend these events and this year’s was no exception. The ceremony – held at the Four Seasons Hotel on Monday, May 7, 2012 – was in honor of Mark A. Tarasiewicz, associate executive director, Philadelphia Bar Association.

Chris Lukach, president of PPRA, welcomed everyone to the ceremony and Aditi Roy, NBC10 news reporter/anchor emceed. A number of speakers from a variety of industries shared words of encouragement and appreciation: John E. Savoth, chancellor of the Philadelphia Bar Association; Kenneth Shear, executive director, Philadelphia Bar Association; Daniel Cirucci, lecturer, corporate communications, Penn State University; Bobbi Booker, lifestyle reporter for The Philadelphia Tribune; Amaris Elliott-Engel, staff reporter for the Legal Intelligencer; Valerie Knight, co-host of The Breakfast Club, 98.1 WOGL; The Honorable Annette M. Rizzo, Philadelphia Court of Common Pleas; Betsy Leebron Tutelmann, senior vice provost for Strategic Initiatives and Communications, Temple University.

The induction ceremony also featured a performance from composer Dan Martin and special presentation from PECO followed by the 2012 Hall of Fame Induction Ceremony.

According to his program bio, “Tarasiewicz recently marked his 17th year with the Bar Association, the oldest association of lawyers in the United States. As director of communications, he is the primary point of contact for the news media and also directs the association’s award-winning print and electronic communication vehicles, including the Philadelphia Lawyer magazine. He also served as senior communications manager for Dechert LLP, one of Philadelphia’s largest law firms. Prior to his public relations career, Tarasiewicz was managing editor of the Pennsylvania Law Journal and a reporter for The Legal Intelligencer, the oldest law journal in the United States.”

Included in the bio is a description of how he “served as president of PPRA in 2006-2007 and chair in 2007-2008, and is a recipient of the association’s Fast Track Award. He is an adjunct professor of public relations in the Temple University graduate program in Strategic Communication, and has also lectured for the Public Relations Society of America, the American Society of Association Executives, the National Association of Bar Executives (NABE), Penn State University, Villanova University, and the University of the Arts. A three-time recipient of the NABE Luminary Award, he is treasurer of the association’s Communications Section and volunteers his time to create education programs for his national legal public relations colleagues as a member of NABE’s Program Committee. He has served on the boards of several nonprofit organizations in the Philadelphia region, including the Young Advocates for Mural Arts and the Gay and Lesbian Lawyers of Philadelphia.”

Recent past inductees to the PPRA Hall of Fame include, Nina Zucker (2008), Ellen Toplin (2009), Lisa Simon (2010), and Matt Cabrey (2011).

I personally enjoy coming to these events throughout the year because it gives me the opportunity to connect with so many of my clients and professional colleagues, many of whom I’ve developed extensive business relationships with over the years. Nothing beats meeting a client face to face and connecting with them in person.

***

Rich Nisivoccia has been a member of the BurrellesLuce team since October 1994 and is currently a Director of Client Services. In 2004, Rich began to manage the portfolio for Philadelphia clients and is enthusiastic about attending events in the area. Rich’s main objective for blogging on Fresh Ideas is to share the positive experiences from meeting clients face-to-face, such as building and fostering relationships with clients and prospects at industry-wide events. He feels honored to be in the company of men and women in the PR field. Rich is passionate about all types of music (favorite genre is 1980’s British new wave), movies, the gym, sports, countless treks to NYC and Philadelphia. But most of all, “my family,” says Rich. “I’m nothing without them.” LinkedIn: rnisivoccia Twitter: @BurrellesLuce Facebook: BurrellesLuce

I Am Not Alone…and Other Things I Learned at the PR News Media Relations Forum

Thursday, July 1st, 2010

Lindsay Nichols brings a broad range of public relations expertise to Ogilvy Public Relations Worldwide, helping clients build relationships with key audiences and influencers and sustaining awareness about their missions. In her nine year career, Lindsay has provided media relations, public affairs, grassroots marketing, crisis communications, and healthcare communications consulting to a variety of organizations focused on a variety of industries, including social purpose, advocacy, corporate, consumer, healthcare and legal.

***

From left: Johna Burke, BurrellesLuce, Lynn Sweet, Howard Arenstein, Doug Stanlin

From left: Johna Burke, BurrellesLuce; Lynn Sweet, Chicago Sun-Times Washington Bureau; Howard Arenstein, CBS Radio News; Doug Stanlin, On Deadline blog, USA Today.

This post first appeared on the @OgilvyPR blog, Social Marketing exCHANGE, June 29, 2010.

I’m clearly a geek, but I’m going to proudly say it: it’s an exciting time to be in media relations.

I started my career in media a decade ago and as the field has changed, the practice of getting key messages in front of target audiences via the media has only gotten more interesting. From crafting the story idea, to hearing the spark ignite for a reporter, to reading or listening or watching the final story unfold – the entire process is exhilarating. Social media has only broadened that landscape for me – I have more choices than ever to spread my clients’ messages and make an impact with the audiences that matter. And while media relations may seem more complex then the days when I used to thumb through a media directory book to find a reporter’s name and beat, in a lot of ways I find it much more strategic and exciting.

This geeky love I have for media relations was recently nourished when I was lucky enough to attend the PR News Media Relations Next Practices Forum as a guest of sponsor BurellesLuce. I got to hear from some of the best talent in the industry across all walks of PR life including corporate veterans Stephanie Anderson of OSRAM SYLVANIA and Ed Markey of Goodyear; consulting mavens Karen Hinton of Hinton Communications and Andrew Gilman of CommCore Consulting Group; and nonprofit leaders Laura Howe of the American National Red Cross and Glen Nowak with the Centers for Disease Control and Prevention; among others.

And – I can’t but help but show a little pride here – Ogilvy PR had a great client showing:  Mark Phillips of the USO and Colleen Wilber of America’s Promise Alliance both had wonderful insights to share. The keynote speaker was former Marriott spokesman and current Senior Director of Communications for Catholic Charities USA, Roger Conner, who shared his PR experiences both humorous and humbling.

The knowledge these speakers imparted was too much to share in detail, but some highlights were:

  • Think like a newsroom
  • Use social media to collect real-time feedback on the quality, tone and resonance of a conversation – listen constantly
  • Let others (volunteers, employees, customers or consumers) tell the story for you
  • Don’t script people – just teach them how to use social media tools effectively
  • Don’t tell media what the news is – just tell them what you have and how they can use it
  • Individuals as influencers are becoming increasingly important – never underestimate your audience
  • Say the full message: not just “go online,” but “go online and donate”
  • Mobile media is the next frontier in terms of location, platforms, video, social search, virtual collaboration and cloud computing
  • Before you spend any resources, make sure audience is there; speak the right language and understand who you’re trying to influence
  • Stop trying to control the message – just be part of the conversation
  • You must call media on their mistakes – they are working as fast as we are, and mistakes happen; it’s our job to give them the correct information
  • Claim as much real estate as you can on a TV screen – provide information for the lower-third/crawl, facts, b-roll, bulleted messages, etc.; have your spokesperson hold a prop
  • Your actions must match your words

One of my favorite parts of the forum, the “Media/PR Smackdown,” was a panel of well-respected and much sought-after journalists Howard Arenstein, Correspondent of CBS Radio News and CBS News Radio’s Washington, DC, Bureau Manager; Doug Stanglin, Editor of the “On Deadline” blog at USA Today; and Lynn Sweet, Columnist and Washington Bureau Chief of Chicago Sun-Times. They reinforced the tried and true of the media world – don’t call unless you know the reporter’s beat, you know your pitch fits perfectly with what they cover, you’ve already sent an email, and you have a personal relationship. But they also taught me a thing or two about how journalists have embraced the recent changes to the media relations landscape. Reporters love Twitter. I can’t emphasize that enough. They love it personally, and they love it professionally. Doug Stanglin uses his Twitter as a news aggregator. Reporters also love blogs – their own and others. They no longer have one deadline a day – they have them throughout the day. And they are truly excited about sharing their news on different platforms.

So apparently I’m not the only one geeking out about media relations today.

Above all, the overwhelming message of the forum was loud and clear for me: I am not alone. I heard it from the friends I made at my table and around the room and the speakers who represented so many industries and so many types of PR. We’ve all had great ideas but neither the adequate time nor resources to get the job done well. We’ve all dealt with public crises that we didn’t see coming. We’ve all been met with overworked and under-resourced journalists who can’t (or won’t) hear us out.  We’ve all had to deal with leadership who didn’t understand how the media work and expected us to move mountains with only a spoon to start digging. But we all love what we do. We love shaping stories, spreading our clients’ messages, and entering in the public conversation. We all have a passion for getting it right the first time. And we all have a zeal for where media relations has come from – and where it’s going.

And somehow, just knowing that – that I’m not alone – feels good.

You can find more about the forum on Twitter: @mrf.