Posts Tagged ‘tweets’


Lane Sutton, Kid Critic, Dishes on Social Media at PRSA. (Video Interview w/ Johna Burke, BurrellesLuce)

Friday, October 28th, 2011

Transcript –
JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce and I’m here at the PRSA Connecticut event on social media. I’m joined by Lane.

Lane, will you please introduce yourself?

LANE SUTTON: Sure. I’m a 14-year-old social media coach and entrepreneur for diverse types of businesses.

BURKE: Lane, you just did a presentation about social media. Can you tell us a couple of the key takeaways in working with the youth today via the channels of social media?

SUTTON: Definitely. So no broadcasting, OK? So we’re in the era where PR releases do not work on social networks. And now we need to engage and listen and have bigger ears out there. And then also customer service is a huge differentiator for PR in that what–that’s what sets companies apart from each other. And lastly, PR has been used so much. You know, it’s all about analysis and things. So some great tools to do that would be Hootsuite, Social Mention and journalist tweets.

BURKE: And to show that Lane is very well rounded, he has a pretty exciting announcement. What’s your new position at school when you’re not out public speaking, Lane?

SUTTON: I’m treasurer for student government for my freshman class at Framingham High School.

BURKE: Excellent. Congratulations, Lane.

SUTTON: Thank you.

Gaining Insights – Following the 2011 PRSA International Conference

Friday, October 14th, 2011

Colleen Flood*

prsa-logoThe 2011 International PRSA Conference kicks off in Florida tomorrow through Tuesday, October 18th.  Will you be there? Join Johna Burke, senior vice president, BurrellesLuce, for a workshop on ROI and Storytelling in the Digital Age. And to help get you thinking about storytelling, read the October 2011 BurrellesLuce newsletter in our free resource library.

For those of us not attending this year, myself included, there are ways to experience the conference without being there in person. 

Here are just a few of the ways I plan to capitalize on what surely will be an educational week of professional development:

  • Twitter:  Follow the hashtag #PRSAICON to check out tweets from sessions Twitter users are attending.  There’s sure to be live tweeting.  I know the BurrellesLuce team of @gojohnab, @tressalynne, @cldegoede and @_laurenshapiro_ attending the conference will be tweeting under this hashtag.  You may also want to follow the Twitter handles of some of the conference’s speakers. I also set up a column in my BurrellesLuce social media monitoring tool (Engage121) to keep tabs on all these tweets.
  • ComPRehension Blog: This is the official blog of PRSA and will be updated with conferences blog posts, podcasts, interviews and other news related to the conference.
  • Flickr:  Another source I will check out is the 2011 PRSA International photo stream on Flickr to view event photos.
  • Facebook:  While their doesn’t appear to  be an official page setup for the conference, I still plan to monitor PRSA’s Facebook fan page for interesting tidbits, along with some of the local Florida chapters.

I look forward to “listening” to the conference from New Jersey…How are you going to make the most of your virtual, conference experience this year?

***

*Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce 

In PR and Media: September 19, 2011

Monday, September 19th, 2011

Kindle Gets AmazonLocal Offers (MediaPost)
“Those barely discounted Amazon Kindles with Special Offers that launched earlier this year have become the hottest commodity for Amazon in the e-reader market. Who would have thought that discounting a Kindle just $30 or so in return for getting sponsor messages on your screensaver would be so appealing?”

Adbusters-Organized Protest Occupies Wall Street (MinOnline)
“It wasn’t quite the turnout Adbusters magazine originally had expected, but the counter-cultural activist magazine helped organize a march on Wall Street on Saturday Sept. 17. Dubbed “Occupy Wall Street” by the magazine, the effort to assemble people via mobile phones, Tweets and web site notifications had hoped to organize thousands to join the protests.”

In Kabul, It’s Not MTV, It’s a Mission (New York Times)
“Tom Freston is a pretty mellow guy, but sitting in the corner of a downtown Manhattan restaurant last week he was getting very excited as he talked about his new project. ‘Every time I go there, there are kids doing a bunch of new things, making all kinds of interesting programming,’ he said.”

Associated Press Teams With 40 Newspapers On Mobile Coupons (PaidContent.org)
“With newspapers having suffered through 20 straight quarters of decline—and no end in sight—a collaborative effort on the part of the Associated Press and 40 newspapers is designed to play on two of the industry’s last advertising strengths: digital and pre-print circulars.”

Breaking: Netflix Splits DVD And Streaming Businesses; Creates Qwikster For DVDs (TechCrunch)
“Netflix CEO Reed Hastings just dropped a bombshell. In the wake of a rapid decline in Netflix’s stock price last week, Hastings is taking a bold step by separating the DVD and video streaming services. The DVD-by-mail service will now be called Qwikster, and the streaming service will maintain the Netflix brand.”

Is Your Mobile Device the New Cigarette?

Monday, September 12th, 2011

When I first joined the workforce my colleagues were permitted to smoke in their offices. That’s right…ashtrays on their desks. Seriously! Then one day, a law was passed that forced all of the smokers outside. If they wanted to satisfy their craving, they had to go outside to a designated area. They were given a nice place to sit and smoke and visit so, except for the heat of Arizona summers, I don’t think they minded.iStock_000011719620XSmall

However, I do remember feeling bitter about the perceived special privileges given to smokers. It seemed no matter how much needed to be done – the smokers got their break. They were permitted extra time in some cases because they “needed” their cigarette in order to function. This got me thinking that maybe mobile devices are the new cigarette. We excuse mobile devices in work and social settings because people “need” to be connected.

I’m ashamed to admit it, but I’m guilty of taking out my device when I’m surrounded by interesting people. I guess, one could say that the “need” to know if someone has tweeted or facebooked something that “must” be immediately reviewed is an addiction of mine…

I’m sick of being that person. I want to get more focused, enjoy the real live people in front of me, whenever I have the opportunity, and show respect when people make time for me face-to-face. Wall posts and tweets can be viewed anytime – so they’ll have to wait.

Of course, there are exceptions to every rule. So far, I’ve come up with these three reasons it’s ok to take out your mobile device when in a meeting or out socially:

  1. If you need to call 911
  2. If the room is dark and light from your device will illuminate the room or a menu/document to be viewed
  3. If something MUST be Googled to settle a debate and avoid a full out riot

So, the next time you’re at a meeting or out socially, think about your companion and the message you’re sending before you pull out your mobile device. If your mobile device was a cigarette would you take it out even just for a quick drag? If the answer is no, then I challenge you to have the same courtesy with your mobile device. Remember courteous smokers would ask people in their group if they “minded if they smoke” … at a minimum be conscious of your mobile addiction.

I don’t think a mobile courtesy law is in our near future, but we can still make a difference. Will you join me in this effort and step away from the device and enjoy the people? If so, leave your name in the comments section and we can police each other on our mobile “smoking” progress. 🙂

In PR and the Media: August 31, 2011

Wednesday, August 31st, 2011

MoviePass Makes Second Stab at Unlimited Filmgoing (WSJ)
“MoviePass Inc. said Tuesday it will soon begin testing a service that lets participants see an unlimited number of films in participating theaters for a flat monthly fee, a proposition that some theater owners fear could erode the value of a trip to the multiplex.”

Ad Giant Nurtures Startups (WSJ)
“Advertising companies keep finding new ways to cozy up to technology businesses—even tiny ones. Omnicom Group’s OMD and its client General Electric just completed a summer-long tech incubator to get an early in on new tech trends relevant to marketing. They awarded the $10,000 prize to a website called …”

7 Parts of a Facebook Post (SocialMediaToday)
“Content creation is one the biggest challenges for brands. Many of the folks I work with have a hard time trying to find the right thing to say to their listeners. There are two approaches I like to guide brands to take…”

Twitter Limits: Maximum Tweets Per Day? (SocialMediaToday)
“There are over two hundred million registered users of Twitter. This number grows by hundreds of thousands each day as new users sign-up. There are over one hundred and fifty million Tweets per day. So many, in fact, that many people find it hard to monitor ongoing conversations without using special platforms.”

Google Explores Re-Ranking Search Results Using +1 Button Data (Wired)
“Google is making plans to turn its +1 button into a crowdsourcing tool that helps it re-order search results and fight web spam. While not surprising, the move would bring Google’s search engine into the social networking era, while simultaneously creating a new avenue for blackhats to manipulate search results and potentially incurring the wrath of trust-busting authorities. Google confirmed its plans in an e-mail to Wired.com.”

News International confirms internal review of ‘journalistic standards’ (YahooNews/TheCutline)
“As the saga of the British phone-hacking scandal continues slowly to unfold, News International, the British arm of Rupert Murdoch’s News Corporation, has confirmed it is conducting a thorough internal investigation of its properties.”

 Golden Globes Trial: Inside One of TV’s Messiest, Nastiest Battles (HollywoodReporter)
“THR’s in-depth look at why the Hollywood Foreign Press Association is accusing Dick Clark Productions of secretly squeezing it out of its own awards show.”