Posts Tagged ‘tweeting’


2012 Social Media Trends from IABC DC Metro

Monday, January 30th, 2012

Even though we know digital and online media continues to change, IABC/DC Metro started 2012 with a chapter meeting tackling the latest Social Media Trends.

The panelists included:

Emerging Social Media Trends
Each panelist brought different industry point-of-view to the discussion. Radick took government. Horowitz gave the agency perspective, Steigman reviewed the small business view and Dunham brought insight from publishing and the media.

  1. Government Use: Radick dispelled the myth that the government is behind the curve, but he did see them stalling in advances for 2012 because it is an election year.
  2.  Internal Communications: Radick also thinks there will be more enterprise 2.0 or social media behind the firewall to internal audiences.
  3. Integrated Efforts: Both Radick and Horowitz confirmed they see more integration into all lines of communications.
  4. Influencers: They felt the days of the “social media guru” are dying fast. Horowitz said it’s time to look for persuaders or influencers who can help persuade others to your thinking or agenda.
  5. Small Business: Steigman sees social media platforms as a reliable ecosystem and wonders how they can be used to make it easier to reach customers. She suggested reading Phil Simon’s The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business. She also feels it will be key for business to understand search and the data around it.  
  6. Digital Skills: Dunham is amazed by the use of tablets for tweeting, video, etc. Because many of his colleagues are not digitally inclined, he relies on interns to provide new ideas for using social media to drive more readers to their media properties.  

Social Media Best Practices for 2012
As with all social media discussions, some great best practices come out. Radick reminded us, “Don’t concentrate on social media tools, but concentrate on the principles behind them.

“When asked how to best measure social media, Horwoitz said, “You need to measure based on business goals, don’t measure on tactics.”  

For more helpful social media best practices, you can read Steigman’s highlights of the session on her blog.

What social media trends do you see for 2012? Please share them with the BurrellesLuce Fresh Ideas readers.  

Are You Making Rational Decisions?

Thursday, July 29th, 2010

by Colleen Flood*

Flickr Image: lapolab

Flickr Image: lapolab

When I am making decisions or working with decision makers I am often reminded of the PRSA Counselors Academy conference back in May.  During the breakout session, “The Emotional Context of Rational Thought,” led by Carol Schiro Greenwald, I learned about how the brain works and how emotions influence the way we hear and process information.  This in turn influences our decisions, as well as those our clients make.

Greenwald was informative, filling us in on facts about the brain: 

  1. it weighs 3lbs.
  2. is 7-10 million years old
  3. it does not fully develop until we are approx. 20 years old. 

These facts were interesting, but what Greenwald went on to say got me thinking.  She explained that we can only do one thing at a time!  Despite our best efforts, we cannot multi-task – I guess this why she would not let us tweet during her session. 

She explained that the mind is linear and has not evolved…yet.  Perhaps future generations will evolve in to doing more than one thing at a time since they will be raised in a multi-tasking society with all the new technology.  (So for now, stop trying to do other things and stick to one thing at a time – like concentrating on reading this blog.) 

Greenwald said we can only retain 7-10 pieces of information at a time and we forget 95 percent of what we know.  She also explained 80 percent of brain thoughts are unconscious!  Therefore, for good decision making it is important to “underload in the society of information overload.”  How can we do this? 

  • Begin with a big idea and add the details later.
  • Tell a story. We learn through visuals, pictures – so make it real.
  • Don’t overload the consumer.  Over thinking shuts out emotional context; it cuts out all the knowledge.  Whatever you think is the proper length, shorten it Greenwald says. 
  • Provide all the need to know information rather than the nice to know. Again shorter is better.
  • We see what our brain tells us to see. Keep it lively.
  • Memory is a creative product of our encounters. Make sure you make an impression.

What emotional connections do you see influencing seemingly rational choices or decisions with your clients?  In the workplace? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas. 

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*Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce

Dreaming of Twitter

Tuesday, May 26th, 2009

I woke up in the middle of the night a few days ago, and I realized, I had been dreaming about tweeting (i.e. doing Twitter updates). Am I obsessed with Twitter? Do I have a Twitter problem? Or is this just a product of lack of sleep (due to hotel beds) or because I have been tweeting instead of taking notes at a conference? Perhaps my research for my BurrellesLuce Twitter 101 webinar sparked the fantasy.

Yes, I have been thinking a lot about Twitter, how to use it, and its applications for public relations. This isn’t a bad thing. I simply want to be a genuine part of the social media community. I also read the TwiTip blog post, “You Know You’re Addicted To Twitter, When…” and I think I’m OK… for now.  flickr_dreamabstract_3042741167_afe6a2cfe3_m1.jpg

Speaking of community, I attended my first tweet-up this week. Though, I’ve met other Twitter friends through other means, this was my first “official” one. It was great to meet new friends, and reconnect. I would encourage everyone to move beyond the Twitter stream and connect personally. Thanks to @peterhimler for scheduling the event.

How are you using Twitter to connect with others? Do you dream about it too?

Trials and Tribulations in Twitterville

Tuesday, March 24th, 2009

Gail Nelson
Trials and Tribulations in TwittervilleRemember reading blogs using an RSS reader? I do. That was my everyday practice before I shifted more of my social media consumption to Twitter. This past weekend, I cozied up to my Google Reader for a good long time, and explored a surprisingly deep Twitter backlash. Who knew?

Silly
Check out this short animation from SuperNews called “Twouble with Twitters.” (I found it on the Murphy’s Law blog).  The plot: a twenty-something guy tries to persuade his twenty-something co-worker to join Twitter. It doesn’t end well. While the first twenty-something implores the second to “twitterstand,” the unconvinced co-colleague asserts that Twitter is about “randomly bragging about your unexceptional life.” (Funny, and partially true.)

Cluttered
Brian Solis has announced Friendfilter, a Twitter plug-in. You may use it to preview the profile and usage statistics of potential followers and determine if they are worth your time. It’s a form of white-listing – although receiving excessive tweets is self-inflicted form of spam, the downside of cultivating a large following. The way I see it, Friendfilter could also help power Twitter users (@gail_nelson is not one) to avoid hanging out with the less popular kids.

Superficial
In a theme he’s been building over a few posts, Robert Scoble (the Scobelizer) compares the nature of Twitter (public) with Facebook (private), and tries to figure out how each of these free services will structure advertising fees. The personal details users are willing to share on Facebook signal purchase decisions that make advertisers salivate, Scoble asserts.  People don’t tweet with the same depth, making the Twitter audience less valuable.

Addictive
Well, I’d better get this blog post off and uploaded so I can get back onto Twitter and tweet about it.