Posts Tagged ‘Tip Sheet’


Digital Marketing Insights from the Mid-Atlantic Marketing Summit

Tuesday, May 8th, 2012

Social media is boring, so let’s find a way to influence the physical world, says Peter Corbett, CEO of iStrategyLabs, when highlighting his latest projects during the Mid-Atlantic Marketing Summit on April 20. The full-day event, sponsored by the Capitol Communicator and Potomac Tech Wire, was held at Gannett headquarters and included insights from marketing, communications, advertising and public relations experts.

With many folks overwhelmed by the number of social media platforms available, one panel attempted to put the social networkings into perspective. Moderated by Geoff Livingston, vice president of strategic partnerships at Razoo, the panelists looked at several options beyond Facebook and Twitter and shared what worked for their organizations. All the panelists encouraged participants to find out what platforms their core audience use.

Commenting on Google+ users, Kevin Dando, director of digital marketing and communications at PBS, says the site is just a place for men to talk about being on Google+. However, you shouldn’t discount Google+ because it will help your website’s page rank. Additionally, Google+ and YouTube are becoming closer and will soon have shared search. On the other side of the spectrum, Pinterest has mostly female users and can be very effective for visual campaigns.

PBS, like other TV networks, needs to be on GetGlue, a platform that allows users to check into TV shows and other entertainment media. Dando says shows with live Twitter events have ratings one percent higher than those without. He commented Tumblr doesn’t drive a lot of traffic, but it does have a lot of engagement.

The role of chief marketer has become chief storyteller, says Debra Lavoy, director of product marketing at OpenText. You should use the story to pull the team together and that content marketing should be renamed substance marketing.

If his marketing budget was increased, Vocus’s Jason Jue says he would wish for more storytellers. (Download this PR Storytelling tip sheet from BurrellesLuce). Speaking of storytellers, when I asked the Beyond Facebook and Twitter panel if they could review Storify, they said they were all fans, especially for events. At SXSW, they said they barely left a session before someone would post all the tweets from the event to a new Storify.

Examples of brands using marketing and social media for good and helping causes were also abundant. For example, Terry Macko, senior vice president of communications and marketing for the World Wildlife Fund, discussed WWLF teaming with Coke to raise awareness about the environment. Despite backlash and confusion over the white cans, the campaign raised over two million dollars.

The summit inspired several great blog posts, including:

What’s in Your (Facebook) Newsfeed?

Wednesday, June 1st, 2011

Deborah Gilbert-Rogers*

Facebook continues to roll out new site features and enhancements aimed at keeping users connected to each other and the platform.  However, in what appears to be a counter-intuitive move, the social media giant may actually be making it harder for individuals to see the Facebook Newsfeedcontent that truly matters to them.

If you’re like many users, you’re probably already frustrated with how hard it is to wade through the number of erroneous game requests and “friending” updates (i.e., Y person is now friends with X person) that appear in your Facebook newsfeed.

As if it wasn’t hard enough to get to the “important” stuff or at very least the content that is somewhat interesting – by default the newsfeed content is limited to only those friends and pages with whom you’ve had the most activity with recently. This means that you are not seeing all of the updates and info being posted from all of your contacts. And if you admin for a page, then neither are your fans/followers.

While this may not be a problem for some, others may, in fact, wish to see updates and links from all their connections. After all, that is the point of Facebook right?

Solution: To change the setting for your newsfeed, simply scroll to the bottom of the feed and click Edit Options. In the drop-down, select “Show Content from All Friends and Pages.” If there are individuals whom you would like to hide posts from, you can do so by adding them to the textbox. Then click Save.

Want the low-down on more Facebook Features? Download this free BurrellesLuce tip sheet, “Ten Tips for PR Professionals: Facebook Features” from our Resource Center.

So, what is in your Facebook newsfeed? How do you think these settings affect your ability to connect with your audiences and friends? Please share your thoughts by leaving a comment here on Fresh Ideas.

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Bio: After graduating from Rider University, where she received a B.A. in English-writing and minor degrees in Gender Studies and French, Deborah joined the BurrellesLuce Marketing team in 2007.  As a marketing specialist she continues to help develop the company’s thought leadership and social media efforts, including the copywriting and editing of day-to-day marketing initiatives and management of the BurrellesLuce Fresh Ideas blog. Facebook: BurrellesLuce Twitter: @BurrellesLuce LinkedIn: dgrogers  

Search Engine Optimization

Friday, October 17th, 2008

seotipsheetthumbnailredesigned.jpgWriting a killer press release, while an admirable skill, doesn’t amount to much if it can’t break through the online clutter. In this tip sheet, we discuss ten ways to make your press release SEO worthy and ensure it gets in the hands of your web audience. As a seasoned PR professional you probably have some tricks you’ve learned over the years – care to share?