Posts Tagged ‘time management’


Three Ways to Actually Be Productive

Friday, January 3rd, 2014

Three Ways to Actually be Productive Pareto Principle Time Management Ellis Friedman BurrellesLuce Fresh IdeasThere are countless sites and blog posts dedicated to productivity; it’s even the most popular category on the BurrellesLuce Fresh Ideas blog. But what are we talking about when we talk productivity? Is it improving focus, or just getting more done? And why is it that we still feel the need to spend our time (which could be spent productively) reading about other people’s productivity habits and looking for lifehacks to make us more productive?

Here’s what productivity is not: It’s not about forcing yourself to work until midnight and rise at 5 a.m. every day. More time awake does not equal more stuff done.

Productivity is not multitasking. Sometimes, you can’t avoid trying to do two things at once. But if you’re busy writing one thing and talking about another, you’ll wind up spending more time trying to do two things at once and going back and fixing them than you would if you gave things the proper attention in the first place. Focus provides clarity; this applies to activities, priorities and thinking.

Finally, productivity is not about doing everything, but doing what is important. Because no one can do everything, and that’s okay.

Take Breaks

There’s a real stigma around relaxation, be it actually using the vacation days you’re allotted, or stepping out for a break to take a walk and recharge. We think if you don’t look like you’re doing something, you must be lollygagging, and that toxic mindset is itself counterproductive.

If you’d been walking for two hours, you’d stop to rest, right? So doesn’t your brain need a rest after working for two hours? It does, so start building breaks into your day to recharge your mental energy. It’s usually a lot easier to focus after coming back from a break and letting your brain think about something else – or nothing at all – for a few minutes. Plus, a lot of “Aha!” moments come during mental downtime, like when we’re driving, walking, washing dishes, or just being.

Then Do Stuff

Of course, the flip side is disciplining yourself to actually do something after taking a break. But this is a matter of discipline, not work ethic. The best way to establish good habits is to start piecemeal, and getting started is always the hardest part. If you’re really having trouble doing anything or starting a certain project, work in digestible chunks.

Sometimes getting things accomplished requires delegation and collaboration for the best result.  Collaboration can create the “mental break” cycle you need to re-visit more stagnant activities and finally see them through to completion. Teamwork works.  Experiment with what helps you to be most productive and satisfied with your efforts, find the sweet spot, and stick to it.

But Only Do Stuff That Matters

Almost everything is unimportant – even the Harvard Business Review says so. Trying to do everything results in achieving almost nothing. The workaround? Look at everything you do. Chances are, about 20 percent of your effort achieves about 80 percent of your results. This is the Pareto Principle, and it works the other way: 80 percent of efforts achieve just 20 percent of results.

Determine the few things that get results and make those priority tasks. The Harvard Business Review suggests writing a list of your top six things to get done, then crossing off the bottom five and scheduling a 90-minute block to work on just the top item. Every time you go to check social media or email, write down what you’re about to do. Of course, this means avoiding distraction, and that again comes down to discipline and working piecemeal. You might not do it perfectly the first time, but the more you practice, the better you’ll get at getting in a routine, blocking out distraction, and focusing on what’s actually important.

Social Media and Micro-blogging Got You Down?

Thursday, April 16th, 2009

socialmediathumbnail.jpgThere is no doubt about it: social networking and micro-blogging are on the rise and public relations practitioners are leading the pack. But with only so much time and energy to devote, how do you get the most out of your social media efforts and still produce the quality content others have come to expect from PR?

In this white paper from BurrellesLuce, Effective Social Network and Micro-blog Management,” you’ll learn: 5 tips for better time management, 7 tools to help you stay on top of your online profiles and activities, and 5 best practices for effective social networking and micro-blogging. After you’re done reading, be sure to share your own tips and tricks. We’d love to hear them!