Posts Tagged ‘Thanksgiving’


PR Tips for Hosting Thanksgiving

Monday, November 18th, 2013

PR Tips for Hosting Thanksgiving Share of Voice BurrellesLuce Fresh Ideas

It’s holiday season and you’re stuck (or excited to be) hosting Thanksgiving. Though you probably should have started planning your T-Day PR campaign in July, the week before the big day is as good a time as any to plan your Thanksgiving objectives, PR-style.

Set your goals

As with any PR campaign, the first step is to establish measurable goals. The most common Thanksgiving goal? Feed X number of people. To determine how much of each dish you’ll need, factor in the AVE (Appetite Value Extrapolation) (apologies to the Barcelona Principles) for each dish: determine the average serving size (A), multiply by number of attendees (X), then multiply all that by 1.5 (gluttony quotient) . 1.5AX=Z *

* AVE can drastically underestimate or overestimate standard appetite, especially in the presence of college-age males, and does not account for food allergies, likes, dislikes, or strange diet requests.

If your goal is to just make it through the day with your sanity and reputation intact, you’ll need to drill down into data points to make that measurable, such as: number of dishes broken, number of remarks about your housekeeping skills/cooking skills/weight,  tone of said remarks, prominence of said remarks (how loudly were they spoken? How many people were in the room? Did anyone nod in agreement?), share of voice (how much of the conversation did these remarks account for?), and other customized measurements.

Outreach

To convince people to attend your Thanksgiving (or to discourage their presence), reach out to your communication channels to establish your message. Recruit Mom or a sibling to spread the word that your Thanksgiving will rival Martha Stewart or Pinterest in class and aesthetics.

Since Hanukkah and Thanksgiving coincide this year, consider giving this year’s celebration a fresh angle: latke-stuffed turkey, matzoh ball stuffing, or a trendy, hashtag-worthy name like #Thanksgivukkah or #Hanukkgiving.

Focus on the features and benefits of your particular shindig. For example: “Guaranteed Turducken,” “Bacon cornbread stuffing,” or “Gluten-free vegan organic dairy-free lasagna,” depending on your audience.

Turn your kitchen crisis into an opportunity

Whether you’re the only one in your Thanksgiving Preparation Department or if you have the help of a number of minions, there’s a good chance of Thanksgiving crisis, say, dropping the turkey, a minor kitchen fire, or a failure to adhere to the promised schedule. This will likely lead to a number of inquiries from hungry bystanders, and if you’re going to avoid T-Day disaster, it’s time to go into crisis mode.

Whatever you do, don’t respond with “No comment.” However, you probably shouldn’t lie with a “No, of course I didn’t drop the turkey.” That will cause more fallout when someone discovers pet fur and an errant penny plastered to their crispy turkey skin.

Instead, turn it into an opportunity:  A simple, “It’s all under control,” or a more creative “I’m trying out a new spice rub.”

Word will spread quickly so you’ll need to contain the story. Don’t discuss the direct problem – turkey on the floor – but discuss your overall strategies. “I’ve been preparing Thanksgiving dinner for years, and have developed a comprehensive system for ensuring hygiene while bringing out the optimal flavors of this over-sized poultry. I assure you I’m constantly working to assess any problems that arise and continue to create safeguards to protect against similar situations arising in the future.”

Run that turkey under some water, sprinkle some salt on it, and remind yourself that when the Pilgrims ate their turkey, it was probably dirtier, and they were fine, weren’t they?

Thanksgiving Appreciation

Thursday, November 19th, 2009
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Flickr Image: alasam

 by Cathy Del Colle*

As I sit in my office reflecting on both my profession and what to write in today’s post, I am reminded of the turkey that I have to prepare and the many things I have to do in the next week as Thanksgiving comes near. Time doesn’t wait for anyone, whether it is performing at a high standard in an uncertain economy or cooking a great Thanksgiving dinner to share with family.  

That being said, I am going to take off the proverbial gloves of public relations and reflect back through the year of diminishing returns.  In a blog post by Jaiyant Cavale titled Count Your Blessings This Thanksgiving Day, Cavale writes that “This perhaps would be the most unique Thanksgiving in the history of America. The nation has gone through such economic turmoil recently that people have been finding it hard to have celebrations of any kind.” 

Indeed, this has been a very difficult year for all and on many fronts; however I strive to execute great client service and I know my entire team holds the same standard.  At BurrellesLuce, we continue to contact our clients to simply say that we appreciate their business and to make sure that they’re happy with all aspects of our service.  This one statement goes a long way as we continue to secure our relationships and we continue to hear much kudos back along the way as well!

This Thanksgiving, whether it’s at work or at home, as Jaiyant Cavale states, “‘Make sure you count your blessings, share your joy and fortune with friends, family and strangers and express gratitude, which is the soul of Thanksgiving Day.”

*Bio: During my 22 years with BurrellesLuce I’ve heard and seen a lot in the way of media monitoring and measurement. I originally started as a sales associate specializing in fashion and higher education. Now, I am the SVP of client services. Over the years I’ve developed a close relationship with many PR and marketing professionals. When I worked in the nation’s capital, I sat on the board of Washington Women in Public Relations, where I also served as membership coordinator and, in 1995, as president. Today, I remain an honorary member of that organization. I continue to enjoy meeting with clients and assisting them in any way. LinkedIn: cdelcolle; Twitter: @BurrellesLuce; Facebook: BurrellesLuce