Posts Tagged ‘subscribers’


In PR and the Media: April 17, 2012

Tuesday, April 17th, 2012

A daily round-up of what’s trending in PR and the Media.

1. Hulu Plus hits 2 Million Subscribers, report says “Hulu Plus had about 1.5 million subscribers in January, and has been averaging about 1 million new subscribers each year. That figure appears to be on the rise.” (CNET)

 

2. Copyright conundrum in Oracle-Google case: Is a computer language fair game? “The final outcome of Oracle-Google trial will determine whether computer programming languages are subject to copyright law.” (CNET)

 

3. NYC Pressures Omnicom For Workplace Diversity “The city’s Office of the Comptroller has asked four holding companies — Omnicom, Interpublic Group, WPP and Publicis — to publicly disclose detailed submissions required by the U.S. Equal Employment Opportunity Commission to show just how diverse — or not — their workforces are.” (MediaPost)

 

4. U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study “Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture study.” (MarketWatch)

 

5. NAB: Adobe Study Shows High Online Ad Engagement “Completion rates for mid-roll online ads climb to 87% in second half of 2011.” (Broadcast and Cable)

Are Users Slow to Adopt Mobile Apps?

Friday, September 17th, 2010
Image Source: WMPowerUser.com

Image Source: WMPowerUser.com

I have an old phone.

I know it’s old because I’ve kept it longer than the service agreement I signed when I bought it. I know it’s old because it still has the logo of a now defunct cellular company on it. I also know it’s old because of my inability to download apps of any kind.

However, despite my phones technical limitations, it appears that I may not be the only one hasn’t been filling their phone with the all the latest available applications.

According to Mark Welsh’s recent story on Mediapost.com, Pew: Only Two-Thirds Of Cell Users With Apps Use Them, only four in ten mobile phone users have apps on their phone. And just two-thirds, of that 40 percent, actually use them.

(Not sure which apps to choose for the Droid? Check out this post from my BurrellesLuce colleague Johna Burke.)

Welsh notes that the download and use of applications is “still not among the most popular mobile data activities, with only 29 percent of mobile subscribers having downloaded an app…” In fact, “People are more likely to use their phones to take a picture, text-message, browse the Web, email, record a video, play music and send instant messages than they are to access an app.”

Does this mean that downloading the latest apps for my mobile device isn’t all that it’s cracked up to be? I have to admit; it’d be nice to have sporting event updates or get restaurant reviews before leaving the house and then be able to accurately calculate a good tip.

However, like many of those surveyed, I use my phone as, well, a phone. The reliability of the service is paramount. Anything beyond that is just gravy.

Of course, there are always benefits to owning an older phone. For one, unlike so many people, I can break my cell phone contract without a penalty. Also, I never get frustrated with my phone because I really expect nothing from it other than the most basic of services.

Confidentially, though, I’m really just waiting for my birthday present iPad anyway.

How about you? Have you been quick to download apps? If so, do you still use them? If you haven’t added any or no longer use them, why?