Posts Tagged ‘style guides’

Your Guide to Style Guide Apps

Thursday, October 9th, 2014
Guide to Style Guide Apps BurrellesLuce Ellis Friedman Public Relations PR Software Media Monitoring Press Clipping

screenshot of The Writer’s style guide app

One of the keys to consistent messaging and brand voice is having an in-house style guide, even if that guide is just plain ol’ AP style. The drawback to style guides is that, frankly, few but the wordsmiths reference them and they’re not always super accessible (who wants to carry around AP Stylebook or wade through docs to find the in-house guide?). Luckily, there are apps for that. In searching, we only found three of them, but they should be able to at least cover your basics. Here’s our mini-roundup of style guide apps.

AP Stylebook 2014

AP style is the stalwart style guide of newsrooms and the jumping-off point for most corporate style guides (at least in my experience). If you don’t want the bulk of the old-school paper version, AP has you covered with their iPhone app, though at $24.99, it costs more than the paper copy.

The app covers all your favorite spelling, grammar, punctuation, usage, and style guidelines and includes audio along with phonetic pronunciation guides.

The Writer’s Style Guide app

This new (and free!) Android and iPhone app puts a lot of your most burning language and usage questions right next to your Facebook app. It’s got plenty of handy entries about hyphens, ampersands, and more, but be aware that it is its own style guide and is British (for example, they prefer the British “per cent” over the American “percent,” and both of them over “%”). But it’s got great information, a section where you can input your own writing for a readability analysis, and even a fun writing trivia quiz.

APA Reference Guide

APA, aka the American Psychological Association, has its own manual of style, and its own app ($2.99) of the manual. OK, this one might not be as immediately helpful to public relations pros, but the style guide is used by a number of scientific and academic journals and textbooks.

Do you have another writing or style guide app you use?

A Guide to Media Styles

Wednesday, September 25th, 2013

Is your writing up to style guide snuff?Most professional writers get itchy when they see typos, grammatical errors, and incorrect punctuation. When I was an editor and journalist, I ignored or deleted press releases that were poorly written, filled with errors, or totally irrelevant. Other media professionals do the same thing, so you need to make sure your material doesn’t fall into that same black hole.

Writers adhere to their outlet’s official style guide, so PR professionals crafting material for the media need to be familiar with the basics of the most common style guides. Understanding these style guides – and even learning some of their guidelines – can only improve your writing, which can only improve your chances at piquing an editor’s interest.

The Elements of Style by Strunk and White

The Elements of Style is a manifesto for clear, effective writing. Packed with helpful guidelines and grammar rules, EOS was first published in 1918 and most recently updated in 2000. EOS covers rules of usage, principles of composition, misused words and expressions, and style tips. At only 103 pages, it’s accessible and necessary for anyone who ever writes anything.

EOS quick tip: Omit needless words. Instead of “He is a man who knows what he’s doing,” write “He knows what he’s doing.” Once you start looking, you’d be surprised how many words are unnecessary.

The Associated Press Style Book and Briefing on Media Law

Since its debut in 1953, The AP Stylebook has become the industry standard for newspapers, magazines, and other journalism media and is excellent tool to have in one’s PR belt. Updated every year, the stylebook’s most recent edition is nearly 500 pages, which diminishes its day-to-day practicality for those who aren’t copy editors. But the guide’s ubiquity means it’s particularly important to grasp the basics and employ them in your writing.

AP Stylebook quick tip: Capitalize formal titles when they appear immediately before a name. For example, “President Fitzwilliam Grant will seek a second term.” Don’t capitalize the title if it appears between commas, like “Fitzwilliam Grant, the current president, will seek a second term.”

The Chicago Manual of Style

The Chicago Manual of Style, or CMOS, is, like AP style, one of the most widely-used style guides in the U.S. CMOS is used primarily in the publishing industry. First published in 1906 and last updated with its 16th edition in 2010, CMOS has a section dedicated to citations, making it particularly useful to those in the academic and research fields.

CMOS quick tip: Access to the CMOS Q&A section is free (unlike AP’s Q&A section, which requires a subscription), so you can check out some of the rules without purchasing the guide, though rules differ from the AP’s.

The New York Times Manual of Style and Usage

The Gray Lady has her own style guide, The New York Times Manual of Style and Usage. Initially created in 1950 (three years before the AP’s guide), the guide’s most recent print edition was published in 2002, but editors at the paper use an online version that is frequently updated but not available to the public.

NYT Manual quick tips: The New York Times uses courtesy titles before a person’s last name, for example, “George Smith went to Washington. Mr. Smith is a senate page.” In AP style, that would read “George Smith Went to Washington. Smith is a senate page.” The New York Times also writes “e-mail,” though AP did away with the dash in 2011.

House Style

Many publications, companies, and organizations have their own house style guide; those I have seen are all based on AP style. Those who write any public content for their organization should know (and update) their house style guide and enforce it. If the organization has a copy editor or designated writer, ask that he or she provide a copy of the style guide to all employees, and that everyone is alerted to any changes.

What does your company use? How do you decide which style points to follow?