Posts Tagged ‘steigman communications’

2012 Social Media Trends from IABC DC Metro

Monday, January 30th, 2012

Even though we know digital and online media continues to change, IABC/DC Metro started 2012 with a chapter meeting tackling the latest Social Media Trends.

The panelists included:

Emerging Social Media Trends
Each panelist brought different industry point-of-view to the discussion. Radick took government. Horowitz gave the agency perspective, Steigman reviewed the small business view and Dunham brought insight from publishing and the media.

  1. Government Use: Radick dispelled the myth that the government is behind the curve, but he did see them stalling in advances for 2012 because it is an election year.
  2.  Internal Communications: Radick also thinks there will be more enterprise 2.0 or social media behind the firewall to internal audiences.
  3. Integrated Efforts: Both Radick and Horowitz confirmed they see more integration into all lines of communications.
  4. Influencers: They felt the days of the “social media guru” are dying fast. Horowitz said it’s time to look for persuaders or influencers who can help persuade others to your thinking or agenda.
  5. Small Business: Steigman sees social media platforms as a reliable ecosystem and wonders how they can be used to make it easier to reach customers. She suggested reading Phil Simon’s The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business. She also feels it will be key for business to understand search and the data around it.  
  6. Digital Skills: Dunham is amazed by the use of tablets for tweeting, video, etc. Because many of his colleagues are not digitally inclined, he relies on interns to provide new ideas for using social media to drive more readers to their media properties.  

Social Media Best Practices for 2012
As with all social media discussions, some great best practices come out. Radick reminded us, “Don’t concentrate on social media tools, but concentrate on the principles behind them.

“When asked how to best measure social media, Horwoitz said, “You need to measure based on business goals, don’t measure on tactics.”  

For more helpful social media best practices, you can read Steigman’s highlights of the session on her blog.

What social media trends do you see for 2012? Please share them with the BurrellesLuce Fresh Ideas readers.  

More Twitter 201 Questions and Answers

Friday, August 28th, 2009

twitter-bird-2.pngAttendees of last week’s BurrellesLuce Twitter 201 webinar had a lot of great questions, and time did not allow for Johna Burke and me to answer all of them. So, I thought I would address a few more.

Q: ­How much time do you recommend investing in Twitter?
This is a common question. Time spent on Twitter varies by person and situation. The answer lies in defining your goals. We all find Twitter very helpful and engaging on certain days and other days it may be difficult to tweet at all. During a crisis situation, you will tend to follow the conversations more closely. If you are responsible for ensuring customer service, you at least need to keep an eye on the conversations each day.

Washington Women in Public Relations hosted a Twitter panel this week, and the panelists all agreed that you need to find what works for you. All use tools, like TweetDeck, to organize their followers and alert them of important tweets. Daria Steigman, Steigman Communications, noted many people spend more time on Twitter when they are new to the tool. As part of her Twitter time, Daria likes to greet her followers each morning, and she will pick a few followers each day to greet personally.

Q: ­How do I get “older” folks who are not so active in social media engaged and excited to learn about and use Twitter?
This is another often asked question, and there are two ways to look at it. First of all, if your audience is made up of seniors, and they are not engaged in Twitter, it may not be the right tool for you. I recommend reviewing eMarketer Digital Intelligence’s article on Twitter demographics.

But, if your challenge is gaining acceptance for Twitter with older colleagues and clients, I would start by sharing interesting and useful posts you find on Twitter with them. I find if you sit with them and show them how to use Twitter, they will feel more comfortable and might even get excited. A little knowledge goes a long way: You might consider surveying of your audience to show your colleagues the extent to which your key constituents are using Twitter.