Posts Tagged ‘SocialFlow’

BurrellesLuce Product Demonstration: Social Media Managment With BurrellesLuce WorkFlow

Tuesday, October 16th, 2012

BurrellesLuce Product Demonstration Registration: Social Media Management With BurrellesLuce WorkFlowBurrellesLuce Product Demonstration: Social Media Management With BurrellesLuce WorkFlow.

When: Thursday, October 18, 2012

Time: 2:00 p.m. EDT

Register Now!

Connecting and engaging with your social communities of interest can be a challenge. But it doesn’t have to be with the BurrellesLuce Social Media Monitoring software solution*. Whether you are an existing Engage121 user or looking to leverage a social media monitoring tool for the first time, you’ll learn to use all the features and benefits of Engage121 and more effectively take control of your social media efforts.

Join Tressa Robbins, vice president of Media Outreach and Social Media Solutions at BurrellesLuce and Jack Monson, vice president at Engage121, for this instructional product demonstration, “Social Media Management with BurrellesLuce WorkFlow.”

Register Now!

During this live product demonstration you will learn how to:

  • Listen and provide basic reporting on your social efforts.
  • Upload, track, and engage friends and followers on Twitter and Facebook — or another service.
  • Create a one-to-one relationship with your customers.
  • Influence key business metrics using SocialFlow and Traackr, increase traffic to outlets, and build sales.
  • Promote real-time social media campaigns and interactive content to your audience, including messages, and realize the power of fanlets, polls, and contests.

And more…

Space is limited. Sign up now for this free product webinar, “Social Media Management with BurrellesLuce WorkFlow.If we are unable to accept your registration, an on-demand presentation will be available for review after the event by contacting your account manager.

*Powered by Engage121. Engage121 provides marketing and communications professionals with social media software solutions. 

Social Media Optimization – 8 Tips

Wednesday, July 25th, 2012

Arguably, content is the currency of the social web. It’s the foundation for all written communications—your blog, website, newsletter, and so on. People search for content. It’s what makes them click, follow, share, subscribe, comment, donate, and purchase. I’ve heard that attention is today’s scarcest commodity. To get someone’s attention is to get their most valuable resource–time. The range and type of content that is available on the social web is extensive and includes multimedia such as videos, images, infographics, and of course text.

Knowing this, it comes as no surprise to savvy communicators that all content is repurposable and repackagable.  But how do you make it work? 

As you may know, BurrellesLuce partners with Engage121 to provide its clients real-time social media monitoring and evaluation. Recently,  Engage121 and Social Flow teamed up to produce a blog and webinar series covering the top Eight Best Practices for Optimizing Your Social Media Publishing, and I wanted to pass along some of their tips to the BurrellesLuce Fresh Ideas readers.

In a nutshell, the eight tips are:

1. Use what you already have and start with great content.

2. Timing is everything.  Have a plan. Don’t over-publish but don’t under-publish either (see #4).

3. Have a schedule and master the content cycle flow—listen, plan, create, publish, evaluate, and repeat. The cycle is repetitive and continuous.

4. Think outside your time zone—it’s okay to re-post at different times of the day (although you may want to re-word slightly so it’s not identical).

5. Engage and reward your audience. Give them something of value. In addition to using content that resonates with your audience, don’t forget to thank them, for example, an exclusive offer to something. Give them a reason to come back and continue the conversation.

6. Make sure your website encourages social sharing. Also note that most new custom Facebook apps have both the “like” and tweet buttons integrated—a win-win!

7. Meet your audience halfway.  Don’t force your audience to communicate in the way YOU want. Instead, find how they are already engaging, and always respond in a positive manner.

8. Save time through science and technology. Use an appropriate tool to streamline your publishing.

Keep in mind, this is just a high-level overview whereas the blog and webinar series goes in-depth  on how to execute these best practices one-by-one.  Do you have any tips you’d like to share?