Posts Tagged ‘Social Mention’

Don’t Be a Tool: a Guide to the Latest Social Media Tools (BurrellesLuce Webinar Recap)

Monday, October 15th, 2012

Nearly every month yet another social media measurement tool appears on the horizon, promising to bring better insights, increased efficiency, and better performance. All too often PR and marketing professionals yield to “social media shiny tool syndrome.”

This was the topic of a recent webinar by BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies, “Don’t Be a Tool: A Guide To the Latest Social Media Tools.” Click here to view the on-demand recording of the presentations.

Tips for Getting the Most Out of Your Social Media Tools

McCormick suggests the following tips to avoid social media shiny tool syndrome.

  • Make sure it is a tool you really need.
  • Select the right tool for the job.
  • Training and practice are essential.
  • Not all tools are created equal.
  • Take the integral view of revenue. (ROI is where paid, owned, earned intersect.)

A List of Social Media Tools
There are a variety of social media tools available for listening, influencer identification, notification, monitoring and management, measurement. Most times you get what you pay for; however, a more expensive tool doesn’t always guarantee that it will deliver better results. McCormick suggests choosing from the following free and paid tools:

What do you think of these tools? Which others would you add to the list?

Thursday, October 18, 2012 @ 2:00pm EDT.

Join Tressa Robbins of BurrellesLuce and Jack Monson of Engage121 for this informative product demonstration of the BurrellesLuce social media monitoring tool (Engage121).

Lane Sutton, Kid Critic, Dishes on Social Media at PRSA. (Video Interview w/ Johna Burke, BurrellesLuce)

Friday, October 28th, 2011

Transcript –
JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce and I’m here at the PRSA Connecticut event on social media. I’m joined by Lane.

Lane, will you please introduce yourself?

LANE SUTTON: Sure. I’m a 14-year-old social media coach and entrepreneur for diverse types of businesses.

BURKE: Lane, you just did a presentation about social media. Can you tell us a couple of the key takeaways in working with the youth today via the channels of social media?

SUTTON: Definitely. So no broadcasting, OK? So we’re in the era where PR releases do not work on social networks. And now we need to engage and listen and have bigger ears out there. And then also customer service is a huge differentiator for PR in that what–that’s what sets companies apart from each other. And lastly, PR has been used so much. You know, it’s all about analysis and things. So some great tools to do that would be Hootsuite, Social Mention and journalist tweets.

BURKE: And to show that Lane is very well rounded, he has a pretty exciting announcement. What’s your new position at school when you’re not out public speaking, Lane?

SUTTON: I’m treasurer for student government for my freshman class at Framingham High School.

BURKE: Excellent. Congratulations, Lane.

SUTTON: Thank you.

2010 Bulldog Reporter Media Relations Summit: Paul Gillin Interviewed by Johna Burke, BurrellesLuce

Thursday, September 16th, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the Bulldog Media Relations Summit.  I’m joined by Paul.

Paul, will you please introduce yourself?

PAUL GILLIN:  Hi, I’m Paul Gillin. I am a writer, speaker and a consultant in social media.

BURKE:  And, Paul, you were just on the panel about social media and the future of social media marketing, and I think that a lot of the viewers here are probably still just getting started or maybe don’t feel like they have the traction that they need in this space.  What are some tips that they can apply tomorrow as far as making their programs better?

GILLIN:  Well, first of all, I would get–if you’re not on Facebook, which almost the entire world is at this point, be sure you’re on Facebook, be sure you’re on Twitter and you have the basic groundings in those areas.  I think the important thing is to listen.  The first thing you want to do is listen.  And for that, become familiar with Twitter search.  Start looking for your company name or the names of your clients on Google.  But also become familiar with some other search engines, such as Boardwatch.  These are—or Twitter search.  These are ways to see what people are saying about you in forums that aren’t necessarily being indexed by Google. 

Build a dashboard. And, I mean, go to–go to Google and become familiar with Google Reader and learn how to take the feeds that are coming in from and from a lot of Google alerts are available through a–through a feed reader. You can also go to a site like Social Mention, which indexes strictly social market–social networking areas, and you can create feeds that you can capture in Google Reader, and you can sort of build yourself a dashboard so you can see, any time you look at your dashboard, the latest information about what people have been saying about you and your company.

So I’d say spend, you know, a couple of months really getting comfortable with listening and understanding how the back and forth works, the way people talk to each other, and some of the–some of the behavioral standards of social media, and then, you know, dive in as a participant, but only once you understand how people really like to interact with each other.

BURKE:  Thank you so much.  And where can people find you in social media?

GILLIN:  Well, thank–I’m glad you asked.  I am @pgillin, that’s P-G-I-L-L-I-N, as in Nancy, on Twitter.  And I’m at  And I’m also pgillin on Facebook.  So I sense a pattern there.

BURKE:  Great.  Thank you so much.

GILLIN:  Thank you, Johna.