Posts Tagged ‘Shot of Fresh’


This Week’s Shot of Fresh: Make the Camera Love You, Media Formerly Known as Print, and the Paid App Marketing Microcosm

Friday, March 28th, 2014
flickr user sWrightOsment under CC BY license

flickr user sWrightOsment under CC BY license

Shot of Fresh is our weekly roundup of Fresh Ideas content.

11 Tips for a Successful On-Camera Interview

See that red light? That means you just forgot everything you meant to say. Check out some of Johna Burke’s tips for not only remembering your words, but making them sound good, too.

Print Is Dead, Print Isn’t Dead: The “Chinatown” Scenario of a Shifting Media Model

The whole print is dead/not dead back-and-forth is reminiscent of the Chinatown sister/daughter debacle but with less Jack Nicholson. Maybe the reason we can’t agree on whether or not print is dead or alive is because we say “print” and mean “high-quality, edited journalism.”

Marketing Observations: Why People Pay Ten Dollars for an App

What can you gain from observing why a frugal person would buy a $10 app? A few marketing lessons, including how cost vs. price factors into a decision.

This Week’s Shot of Fresh: Obama’s Dual Fern Platform, Top Media Highlights, and Getting Personal Without Getting Big Brother-y

Friday, March 21st, 2014
flickr user Stewart Butterfield under CC BY license

flickr user Stewart Butterfield under CC BY license

Shot of Fresh is our weekly roundup of Fresh Ideas content.

PR Insights From Obama’s “Between Two Ferns” Sit-down

President Obama chilled with Zach Galifianakis and shilled for the Affordable Care Act. Unpresidential, or brilliant move to reach the Millennial audience?

Four Key Findings From the 2014 Top Media Outlets List

How are those newspaper circulations doing? Is Google Plus really the New Social Network? How long until BuzzFeed takes over the Internet? These and more of life’s persistent media questions answered with the 2014 Top Media Outlets list.

How to Personalize a Brand Experience Without Being Creepy

“We see your cousin you haven’t seen in five years has some friends who like us on Facebook. Have we got the thing for you!” = Decidedly creepy. Here are some suggestions to personalize your brand experience without seeming like a stalker.

This Week’s Shot of Fresh: Ninjargon Masters, Epic Oscars Selfies, Customer Fealty, and Get Hired

Friday, March 7th, 2014
flickr user Mycael under CC BY License

flickr user Mycael under CC BY License

Shot of Fresh is our roundup of this week’s Fresh Ideas content.

Branding and Engagement Lessons From the Oscars

You may not have heard, but there was this selfie that broke Twitter … some famous people were in it? That and more insights into some things the Oscars did right – and not so right – on the branding and engagement front.

Create Goodwill to Gain Brand Advocates

“Discount Tire deprives of things to complain about. Fortunately, there are still politicians.” – My  dad. Aim to provide solid service and a great experience and watch your customer loyalty skyrocket.

PR Career Tips: Get Screened IN, Not OUT

You’re either in or you’re out, so best be in. Tressa Robbins shares tips from recruiters and PR pros from the PRSA St. Louis Career Development Day.

Jargonology Episode 8: Ninjargon

Tune in to the Jargonology season finale and determine whether you’re a ninjargon, or whether you just cause severe cases of ringage.

This Week’s Shot of Fresh: Maintaining Your Modern Rolodex, Shirt Skirts Copyright Issues, and You Probably Have Ringage

Friday, February 28th, 2014
flickr user Flavio~ under CC BY license

flickr user Flavio~ under CC BY license

Shot of Fresh is our weekly roundup of Fresh Ideas content.

Networking: Keeping Contacts as a New Professional

The Rolodex may have gone the way of the cassette tape, but young professionals still need to keep their contacts organized. Tressa Robbins shares tips for networking and maintaining those hard-won connections.

Good PR or Copyright Landmine?

A rapper named after an article of clothing writes an article about himself under the byline of a New York Times writer, constructs a site that’s a dead ringer for the real Times site, and reclines as the attention pours in. Brilliant PR move, or quagmire of copyright issues?

Jargonology Episode 7: Ringage

Do you have a slight ringing in your ears? Do you read PR blogs and attend PR conferences? If so, you probably have ringage.

This Week’s Shot of Fresh: Skills for the Job Hunt, the Harsh Facebook Reality, and Over-Emojinative

Friday, February 21st, 2014
flickr user wwarby under CC BY license

flickr user wwarby under CC BY license

Shot of Fresh is our weekly roundup of the latest Fresh Ideas content.

PR Job Hunting Skills: Tips From the Recruiters

If you were thinking about wearing flip flops and chewing gum at your next job interview, you should probably hold off on that. Guest blogger Debbie Friez shares some job hunting skills from a panel at Minnesota PRSA.

The New Reality of Facebook

What once was free is now … not so much. Facebook’s algorithm changes are all but forcing business pages to pay to boost posts or post ads. The only one receiving this news well is Facebook.

Jargonology Episode 6: Over-Emojinative

🙂 ☠ ლ(ಠ益ಠლ). If that makes sense to you, you’re either a Millennial or you’re over-emojinative, this week’s new Jargonology word.