Posts Tagged ‘Richard Laermer’


Required Reading for PR Professionals

Friday, August 27th, 2010

Valerie Simon

Required Reading for PR ProfessionalsAs interns head into the office for the first time this fall, eager to make a good impression and begin a successful career, wouldn’t it be nice to be given a reading list…a list of books that hold the secrets and lessons to give you that extra advantage? I decided to ask a few leaders in the PR industry, “Is there a book you’d consider ‘required reading’? Something you wish every new hire read prior to their first day on the job?” Here are their responses:

Beyond How-to and PR 2.0
“I think better than any how-to or PR 2.0 book are business bios that inspire,(e.g., Howard Schulz, J. Dyson), books re: creativity, and Mad Men,” says Dorothy Crenshaw, CEO and creative director Crenshaw Communications. Personally, I love reading the biographies of successful business leaders; in fact, Howard Schulz’s “Pour Your Heart Into It” has a special place on my bookshelf.

Good for All Levels
Stephanie Smirnov, president, Devries PR suggests “Making News in the Digital Era” by David Henderson.

Global Clientele and Mega Trends
Alex Aizenberg , group manager, Weber Shandwick: “Hot, Flat, and Crowded” and “The World Is Flat” both by Tom Friedman.

Must Reads
Richard Laermer, founder and CEO, RLM Public Relations: “Elements of Style” by E.B. White and “On Writing Well” by Wiliam Zinsser.

Start Your Career Right
Christine Barney, CEO Rbb Public Relations: “The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t” by Robert Sutton.

The World Around You
As Stefan Pollack, president of The Pollack PR Marketing Group points out, “With today’s explosion of information, to me, required reading is to read everything one can get their hands on.  Books, eBooks, white papers, blogs, etc..Today’s entry level pro needs to up their level of intellectual curiosity and their life experiences. They need to know more about everything and as important link it to their pursuit for a career in PR.” Pollack’s recommendation: “the Book of Life, the life that is around you both near and far. By upping one’s intellectual curiosity, new hires, run the greater chance of understanding the contextual relevance of what they read when applying it to what they do. ”

As for my suggestions? Attempting to choose a single book to offer up as required reading is certainly not easy. My friends at BurrellesLuce and I frequently pass around books and a few of my favorite books, among those that have circulated, include:

But I think that if I could mandate a single book as required reading for new hires, I’d just stick to an old favorite: “How to Win Friends and Influence People” by Dale Carnegie. While Carnegie may have written the book in 1936, the simple lessons are timeless and perhaps more important today than ever before.

What book would you suggest a new employee reads before coming on board at your organization?

PR Nightmare

Friday, June 26th, 2009

Gail Nelson
Maybe it’s this week’s disturbing news – celebrities dying off in rapid-fire sequence and the economy’s uncertain lurching between signs of recovery and further decline – or maybe it’s seeing some new, unflattering photos of me posted on Facebook (always a downer). But, my thoughts have turned to the dark side. I find myself contemplating the places I don’t want to see my company or its clients’ names. Atop that list:

1. Job Vent: Employees use this website to rate their companies. While some firms score positive ratings, the vast majority do not. It could be worse, though. Do you remember that dot.com era invention, **uckedcompany.com? It thrived by posting internal memos and negative comments, and was far coarser than JobVent. (I can still remember subscribing to **uckedcompany.com using my credit card and feeling really awkward listing the service on my company expense report.)

2. Bad Pitch Blog: While Richard Laermer and Kevin Dugan sprinkle plenty of good advice among those embarrassing reprints of ineffective PR pitches, I know I would clutch my heart if Bad Pitch Blog was listed as a source on my BurrellesLuce media monitoring and measurement reports.

What is your least favorite PR nightmare?

nightmare_245360369_86e9f517821.jpg