Posts Tagged ‘revenue’

Reminder: BurrellesLuce Complimentary Webinar Tips for Planning & Evaluating Successful Events

Monday, September 10th, 2012

Webinar: Planning & Evaluating Successful EventsThere’s still time to register for today’s complimentary webinar from BurrellesLuce, Tips for Planning & Evaluating Successful Events. Not sure if you can make it? No problem! An on-demand presentation will be available for review after the event at



When: Monday, September 10, 2012

Time: 1:00pm EDT

Participating in and hosting events can help drive awareness and visibility for your organization. Events can help boost organizational profits and financial success. However, pitching events to the C-suite and ensuring company buy-in can be tricky. Growing your revenue requires strategically understanding your income streams and how to financially maximize every opportunity.

Join BurrellesLuce and Abbie S. Fink, vice president/general manager of HMA Public Relations, for this informative 60-minute webcast, “Tips for Planning & Evaluating Successful Events.”

During the webcast you will walk away with:

  • PR tips for incorporating special events into your communications strategy.
  • How to establish strategic goals and properly review your revenue streams
  • How to manage revenue goals and enlist the support of others to help you.
  • How to continue to leverage attendee participation and attention after the event is over.
  • Why it’s important to participate in industry events.

And much more…



Moderator: Johna Burke, senior vice president, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Tips for Planning & Evaluating Successful Events.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at


abbie1Abbie S. Fink is vice president/general manager of HMA Public Relations, where she serves as HMA’s primary media and digital communications trainer.  Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for private and public sectors, as well as not-for-profit organizations.

An Extra Dimension Brings Additional Revenue to Entertainment Industry

Tuesday, February 7th, 2012
Andrea Corbo*

Beauty and the Beast 3DThe 3D movie fad is nothing new. Yet, after the 2011 re-release of The Lion King in 3D the fad seems to be getting bigger and bigger. With an increased number of 3D movie releases in theaters, I can’t help but notice that so many are just old movies that are being re-released. What a genius way to create profit! These movies wrapped production years ago, factored in budgets years ago, and already generated revenue for movie tickets and home sales. Now, to add a twist to them with minor post-production changes, 3D movies are creating a whole new field of easy revenue.

This being said, I’m not completely sold on the 3D idea. I don’t like when the movie is so 3D that objects are jumping in front of my face or when I start to feel motion sick. Yet, with the older movies that are now being converted to 3D, I’ve learned they aren’t as “3D” as we know it, but rather a layered look and 3D true to its definition.

Recently I went to a 3D showing of my old favorite, Beauty and the Beast from 1991. After the initial embarrassment of putting on the huge 3D glasses, I got to really enjoy the viewing. I remembered some dialogue by heart and was pleased that the beast wasn’t flying out into the theater to greet me. All in all, it was a positive experience where I took time aside to view a classic in its entirety.

Will I go see Titanic 3D this spring? Probably.  Yes, I have spent the infamous three hours and 14 minutes watching this film previously (ok, many times previously). However, I just can’t resist seeing it on the big screen again. For me, the draw isn’t so much for the 3D thrill, but rather for the nostalgia of the movie itself. Why not revisit an old favorite but on the big screen?

What do you think about companies like Disney and Disney Pixar cashing in on old hits re-released? Do you plan to see any of the 3D re-releases in 2012 and 2013? This list may tempt you: Finding Nemo, Monsters, Inc. and The Little Mermaid. Non-Disney 3D releases expected for this year are: Godzilla, Madagascar 3, Men in Black 3, Untitled Spider-man Reboot, and Untitled Batman Project.


Bio: After receiving a B.A. in communications, and briefly working at a TV production studio, Andrea began volunteering abroad. This lead her to work in the non-profit world, where she was fortunate enough to learn about international education, women’s empowerment and social issues for the elderly, while traveling to over a dozen countries.  Since joining BurrellesLuce in 2011, Andrea is excited to share her thoughts and views on branding, social media, and communications with the growing Fresh Ideas audience, as well as her passion for cultural awareness, volunteerism, and sustainable efforts. Twitter: @AndreaCorbo; Facebook: BurrellesLuce; LinkedIn: BurrellesLuce

BurrellesLuce Newsletter: Using Mobile Apps to Connect With Your Audiences

Friday, November 19th, 2010

Using Mobile Apps to Connect With Your AudiencesPR 3.0 is here. We’ve reached a point in media relations history where content may be king, but it is the people (aka audiences) who actually rule.

In this new era, it’s no longer enough to capture eyeballs or count page views. Instead, communications professionals must up their storytelling game to produce consumer-centered content and provide nearly instantaneous access to the information that consumers and other stakeholders desire.

The Rise of Mobile Apps
A recent Pew study on the rise of app culture in the U.S. finds that 82 percent of adults use cell phones and that 23 percent of adults have only a cell phone and no land line. This figure is likely to rise as the public becomes more tech-savvy and mobile-oriented.

When it comes to mobile activities, individuals often use their mobile devices for more than standard calling and text messaging. The same Pew study reveals that 59 percent of adults are now mobile Internet users. In other words, they access the Internet wirelessly via a laptop or cell phone. In fact, mobile-search users are 60 percent more likely (than consumers who don’t search with a specific business in mind) to search for local businesses on their mobile device. The reason, notes this Media Post article, is “because they are already outside the home looking for a nearby business to fill a need.”

There appears to be significant potential for marketing and PR practitioners to reach and influence this growing segment of the population, especially mobile app users who make purchases online. According to the Pew study, 75 percent of mobile app users use an app to buy a product online, compared with 66 percent of all Internet users. It is thought, as quoted in this GigaOm article, that “in-app purchases now represent about 30 percent of all iPhone App Store revenue.”

Read more of this newsletter in the BurrellesLuce Resource Center.

Rise in Ad Spending Contributes to Media Companies’ Strong Q3 Earnings Led by Fox News Corp, Time Warner, and CBS

Monday, November 8th, 2010
Image Source: Positive Real Estate

Image Source: Positive Real Estate

I was about to write my post on how the latest and greatest technology is changing media – until I saw last week’s earnings releases start to roll in from the media sector. Time Warner (TW), Fox and then CBS all posted double digit increases: 

  • CBS saw a 42 percent increase in third quarter profits.
  • Fox cable network unit’s quarterly income improved by $146 million compared to the same period a year ago.
  • TW’s better than expected earnings contributed 62 cents per share, compared with Wall Street projections of 53 cents.

(Source: New York Times, “Profit Rises at Time Warner and at News Corporation,” 11.3.10)

The media giants earnings from last quarter are not only good news for shareholders, but for an industry that has seen its share of challenges over the last two years – battling online sites, cord cutting (customers canceling their pricey pay-TV subscriptions), falling TV ad revenues, not to mention the economy. According to this Reuters article, TW and Fox reiterated they saw no signs of cord cutting, a term adopted from the telephone companies to describe the shift from land lines to cell phones. “’I don’t get this cord cutting issue,’ News Corp Chief Operating Officer Chase Carey said on a conference call. ‘I feel it is a fundamental service that for American households is a fundamental part of what they do with their time, and what they value in their life.’”

The biggest reason for their strong earnings could be the most telling – and hopefully sustainable – number of all. All three media giants saw very encouraging increases in ad revenue in 2010. Both CBS and TW were up 10 percent, while Fox News Corp was up a whopping 16 percent from their domestic cable channels. (Source: Reuters, “WRAPUP 1-Media Sector Wrings Hands on 2011 Outlook,” 11.3.10)

Political ad spending was a nice shot in the arm for TV, with 2010 being an election year. In fact, political ad spending, for this year, is predicted at three billion dollars and may top 4.2 billion dollars, notes this Adage Age article.

Any numbers from 2010 should come in higher compared to a dreadful year in 2009. Last year TV ad spending was down by nine percent, led by a shredded car industry with the sectors TV ad spending down 23 percent compared to 2008. However, the increase in ad spending this year is still very impressive and driving revenue for a hard-pressed industry.

As quoted from this New York Times article, “’The takeaway is that advertising is strong,’ said Michael Nathanson, an analyst at Nomura. ‘The video ecosystem of affiliate fees and advertising seems to be holding up well.’”

This earnings season is proving to be a rebound year for media companies and is confirming what I have been writing about for the last two years – the same idea Sumner Redstone expressed before delivering very impressive earnings – “Content is King!”

The recipe seems simple for big media: provide great content; find a way to monetize the content; keep costs down; and let the content fall where it may. Then kick back and watch the revenue streams flow regardless of which platform audiences use to consume the content. It certainly is good to be king…at least for the moment.

Newspaper Apps Changing the Way Audiences Consume News

Tuesday, September 21st, 2010

Lauren Shapiro* 

Rumors of iNewspaper, the new iPad application, have begun taking center stage with Internet chatterboxes. With its new app, Apple would create digital versions of publications by selling subscriptions on behalf of the publishers (and taking a cut of the profit, for sure!). However, the iPad friendly newspaper is not a new idea by any means.

Flickr Image Source: Byrion (Byrion Smith)

Flickr Image Source: Byrion (Byrion Smith)

The biggest names in publishing have already established themselves on the iPad including the New York Times, BBC News, Wall Street Journal and AP News. Some downloads, such as the Wall Street Journal, are even free; however for access to exclusive content, a subscription purchase is required. According to, WSJ users can even create a custom “watch list” of their stocks and funds.  For BBC iPad readers, you can view articles in several languages including Spanish, Russian and Arabic. But, the real niche of online news subscriptions is the customization options. BBC News allows users to personalize the content they view based on interest. While offline, the application will search and locate stories for the next time you turn your iPad on.

Will the iPad subscription based model help drive revenue to electronic publications? The answer is, probably, yes – especially as free views of online articles become more limited by publishers. But the momentum and accessibility of online publications will likely urge readers away from the classic hard copy publication (e.g., commuters who rely on a good paper to read while taking a bus or train to work).

The trend toward an iNewspaper product is a sign of the times as the world becomes more reliant on the Internet than ever. Apple seems to have found itself at the forefront of this technology and has placed itself comfortably in the middle (as publishers learn how to better monetize their content) likely allowing Apple to earn quite a few pretty pennies in the meantime.

As a communications professional, do you think that e-publications will ever take the strength away from hard copy publications? How do you think this will impact your public relations, marketing, and advertising efforts? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas. 


*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce