Posts Tagged ‘recruiters’

This Week’s Shot of Fresh: Skills for the Job Hunt, the Harsh Facebook Reality, and Over-Emojinative

Friday, February 21st, 2014
flickr user wwarby under CC BY license

flickr user wwarby under CC BY license

Shot of Fresh is our weekly roundup of the latest Fresh Ideas content.

PR Job Hunting Skills: Tips From the Recruiters

If you were thinking about wearing flip flops and chewing gum at your next job interview, you should probably hold off on that. Guest blogger Debbie Friez shares some job hunting skills from a panel at Minnesota PRSA.

The New Reality of Facebook

What once was free is now … not so much. Facebook’s algorithm changes are all but forcing business pages to pay to boost posts or post ads. The only one receiving this news well is Facebook.

Jargonology Episode 6: Over-Emojinative

🙂 ☠ ლ(ಠ益ಠლ). If that makes sense to you, you’re either a Millennial or you’re over-emojinative, this week’s new Jargonology word.

PR Job Hunting Skills: Tips from the Recruiters

Monday, February 17th, 2014
flickr user photologue_np under CC BY license

flickr user photologue_np under CC BY license

Professional skills are important for landing a job interview, but Kathryn Duncan of CLICK Talent says when it comes down to it, you need to be a good fit for the organization’s culture. Agencies are looking for people who are professionally smart, not just people with a long list of skills.

Last month, Minnesota PRSA sponsored a panel of recruiters to demystify the recruiter/PR professional relationship. The panel, which also included Gillian Gabriel of Gillian Gabriel & Associates, Elizabeth Laukka of Elizabeth Laukka Recruiting, and was moderated by Rebecca Martin of Beehive PR, emphasized that job hunters need not be afraid to engage a recruiter. Recruiters are paid by the employer, and are always looking to increase the pool of recruits. It is best to engage a recruiter before you actually need one.

Here are some recruiter tips for creating a resume:

  • Demonstrate how you moved the business forward.
  • Articulate how you are a thought leader and a strategic thinker; don’t just say you can do strategy.
  • Show what impact you made; don’t just create list of tactics.
  • Remember to include your clients’ names.
  • Be sure to emphasize and illustrate high-demand skills like measurement and SEO.

Remember to be nice and build relationships with hiring managers and recruiters. It is still important to write thank you notes.

All the recruiters use LinkedIn extensively, so be sure to have a profile and keep it fresh and complete. If you list your LinkedIn and Twitter pages on your resume or business card, be sure to post professionally. All panelists agreed Facebook is not a professional recruiting tool.

Use common sense and don’t:

  • Chew gum at an interview
  • Counter a job offer with a text – call!
  • Use your phone at the interview
  • Wear flip flops – wear a suit and professional shoes

Have patience. Employers are cautious with hiring and will tend to wait until they find the perfect person, says Gabriel. As with all of PR, finding a new position and networking is about relationship building, so to the best of your ability, remain patient, optimistic, and don’t neglect your networking.

Debbie Friez BurrellesLuce Fresh Ideas Blog Debbie Friez serves as tech editor for the Capitol Communicator and is also a consultant. Previously, she worked as Vice President, Major Accounts for BurrellesLuce. She originally joined BurrellesLuce at their Minnesota Clipping Service affiliate.

Friez was a senior account director for West Glen Communications, a broadcast PR services company. While at West Glen Communications, she was a frequent contributor to the DC Communicator newsletter.

She has a broad understanding of the technologies that are transforming the marketing and communications profession. She serves on the advisory board for the Capitol Communicator, the membership committee for the Minnesota chapter of the Public Relations Society of America, the national marketing committee for the Association of Women in Communications, and is a member and past president of Washington Women in Public Relations (WWPR).

Friez is a graduate of the University of North Dakota. She lives in Minneapolis, MN with her husband Paul Croteau, their two cats, Smokey and the Bandit, and Gus, the dog.

LinkedIn: dfriez Twitter: @dfriez

Insights from the PRSA-NY New Professionals Committee and NYU PR League HR Roundtable

Monday, January 31st, 2011

Valerie Simon

PRSA-NYChapter_CMYK_72dpiTuesday evening, January 25th, I had the pleasure of speaking to a room filled with PR recruiters and those seeking a job in the public relations industry at the HR Roundtable, presented by PRSA-NY New Professionals Committee and NYU’s PR League.  The HR Roundtable offered attendees the opportunity to meet with recruiters from New York City’s top agencies. Special guests included:

Jami Secchi, Edelman
Katie DiChristopher, Marina Maher Communications
Lucy Cherkasets, Clarity Media Group
Marie Raperto, Cantor Integrated Marketing Staffing, Inc
Mindy Gikas, Ruder Finn, Inc
Sara Whitman, Peppercom
Jennifer Greenberg, Quantum Management Services.

Each offered their advice and insights in small group sessions.

“As the old saying goes, it’s not always what you know, but who you know,” explains Jason Brownely, co-chair, PRSA-NY New Professionals Committee and assistant account executive, M Booth & Associates Inc. “It is for this reason the PRSA-NY New Professionals Committees number one goal is to connect public relations professionals entering the job market at every level with opportunities to meet their peers and gain advice from experts in the industry.”  

Other important insights overheard at the roundtables:

How do I get my foot in the door?
“With the volume of requests I receive, I can’t do informational interviews with everyone so it helps to make a connection, whether through LinkedIn or through someone you know who works in the company you want to work for, says Secchi.

Should someone accept a lower position or even entry-level position if they are moving to a new country, but have experience working in two or three other countries (including the U.S.)? “I thought that was very intriguing, and obviously many people are having to “come in” at lower or entry levels so they can break into agency life or just get a job,” said Whitman. “In this case, I told the person to focus more on identifying how her skills will translate and add value in her new home versus looking for entry-level positions. One of the strongest things a communications pro (and PR pro in particular) is to spend time positioning his/her self first, which will make matching skills and experience with an open position – or even just with a company – much easier.”

How often should candidates touch base or follow up with a recruiter? Once a month, recommends Secchi. “You want to be consistent but you don’t want to be a nudge,” she explains. “Because of the volume of resumes and emails companies receive, we can’t always get back to everyone daily so a monthly check in is totally appropriate.  I also wanted people to know that they shouldn’t be discouraged or take it personally if they don’t get an interview.”

Secchi also reminded those she met that, “It could be timing, it could be the particular specs of a position, it could be that the position was filled internally so you just never know.”

Brownely notes that the New Professionals Committee will be hosting a number of events similar to this one, throughout the year. He encourages anyone looking to succeed in the public relations industry to become a member of PRSA-NY and to join the New Professionals section.