Posts Tagged ‘Rebecca Martin’

PR Job Hunting Skills: Tips from the Recruiters

Monday, February 17th, 2014
flickr user photologue_np under CC BY license

flickr user photologue_np under CC BY license

Professional skills are important for landing a job interview, but Kathryn Duncan of CLICK Talent says when it comes down to it, you need to be a good fit for the organization’s culture. Agencies are looking for people who are professionally smart, not just people with a long list of skills.

Last month, Minnesota PRSA sponsored a panel of recruiters to demystify the recruiter/PR professional relationship. The panel, which also included Gillian Gabriel of Gillian Gabriel & Associates, Elizabeth Laukka of Elizabeth Laukka Recruiting, and was moderated by Rebecca Martin of Beehive PR, emphasized that job hunters need not be afraid to engage a recruiter. Recruiters are paid by the employer, and are always looking to increase the pool of recruits. It is best to engage a recruiter before you actually need one.

Here are some recruiter tips for creating a resume:

  • Demonstrate how you moved the business forward.
  • Articulate how you are a thought leader and a strategic thinker; don’t just say you can do strategy.
  • Show what impact you made; don’t just create list of tactics.
  • Remember to include your clients’ names.
  • Be sure to emphasize and illustrate high-demand skills like measurement and SEO.

Remember to be nice and build relationships with hiring managers and recruiters. It is still important to write thank you notes.

All the recruiters use LinkedIn extensively, so be sure to have a profile and keep it fresh and complete. If you list your LinkedIn and Twitter pages on your resume or business card, be sure to post professionally. All panelists agreed Facebook is not a professional recruiting tool.

Use common sense and don’t:

  • Chew gum at an interview
  • Counter a job offer with a text – call!
  • Use your phone at the interview
  • Wear flip flops – wear a suit and professional shoes

Have patience. Employers are cautious with hiring and will tend to wait until they find the perfect person, says Gabriel. As with all of PR, finding a new position and networking is about relationship building, so to the best of your ability, remain patient, optimistic, and don’t neglect your networking.

Debbie Friez BurrellesLuce Fresh Ideas Blog Debbie Friez serves as tech editor for the Capitol Communicator and is also a consultant. Previously, she worked as Vice President, Major Accounts for BurrellesLuce. She originally joined BurrellesLuce at their Minnesota Clipping Service affiliate.

Friez was a senior account director for West Glen Communications, a broadcast PR services company. While at West Glen Communications, she was a frequent contributor to the DC Communicator newsletter.

She has a broad understanding of the technologies that are transforming the marketing and communications profession. She serves on the advisory board for the Capitol Communicator, the membership committee for the Minnesota chapter of the Public Relations Society of America, the national marketing committee for the Association of Women in Communications, and is a member and past president of Washington Women in Public Relations (WWPR).

Friez is a graduate of the University of North Dakota. She lives in Minneapolis, MN with her husband Paul Croteau, their two cats, Smokey and the Bandit, and Gus, the dog.

LinkedIn: dfriez Twitter: @dfriez