Posts Tagged ‘Public Affairs Group’


Crisis Communications in a Social Media World

Friday, June 3rd, 2011

wwpr-logoSome see social media as helping to create communications crisis situations. But effectively using it to get your messages out ahead of the story is the key to surviving a media maelstrom or crisis; this was the focus of a Washington Women in Public Relations (WWPR) panel on May 26. The panelists included:

Raj Aggarwal, president, PROVOC
Greg Kihlström, CEO, Carousel30
John Hellerman, partner and co-Founder, Hellerman Baretz Communications
Roz Lemieux, partner, Fission Strategy
Derede McAlpin, vice president, Levick Communications

Moderator: Rachel Henderson, account director, Public Affairs Group, Ogilvy PR

Monitoring The Media for mentions of your company or client and competitors allows you to have an early warning system, says McAlpin. If you start to see a lot of stories or posts coming in, there may be a problem. Lemieux added having a good relationship with your online community and constituents will help any organization to be a step-ahead of a crisis.

The panel offered several tips for social media crisis communications:

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