Posts Tagged ‘promote’


Crowdtap: A New Platform in the Social Media World

Wednesday, November 3rd, 2010

by Denise Giacin*

CrowdtapI’m always up for checking out new things in cyberspace so when I came across Crowdtap I figured I’d give it a try. Still in beta, Crowdtap is a way for consumers to “tap in and ideate, engage and promote with leading brands, entertainment properties, non-profits and startups,” according to its website. The basic idea is to participate in what you want to and you will be given status and rewards for your time.

Let’s take a look at my profile, for example. I sign in using my Facebook account and immediately see my avatar, status level, total cash earned and total points at the top of the page. Any actions available for my participation are located below my status bar. “Quick Hits” are generally poll questions (multiple choice or short answers). “New Actions” are opportunities posted since I last signed in, and “My Actions” are discussions I am already taking part in. I can comment and engage my peers as we actively participate.

By clicking on the “Stats” tab at the top of the page I can look at all my data for my actions, cash, and points. Your “Quality Score” is on this page, as well, and is important because the site asserts that participants need to maintain a good reputation in order to receive new actions. Participation, solid answers with details and photos, and sharing content are ways to keep your Quality Score up.

Similar to other social media platforms (Foursquare comes to mind) Crowdtap rewards participants with badges for their participation. You have the opportunity to earn “brand badges” or “action badges.” For example, I performed three actions for Mr Youth, an agency in New York City, and received the “Mr Youth” brand badge. I also responded to three moderated discussions and received the “Ideator” badge.   

In addition to badges, I’ve also been earning points, which have promoted me to higher levels of status. I’ve gone from “cardboard” to “plastic” to “oak” and now I’m “bronze.” Each new level gives the participant more opportunities, such as sampling products when you reach level three and receiving advanced notification when you reach level four. The advanced notification part is key for opportunities that give cash rewards. When you earn over $10.00 you can redeem all of it to charity, or you can redeem 5 percent and take the rest on an Amazon gift card.

I signed in as a participant, but you can also sign in on the Crowdtap Client Site, where you can be the one asking all the questions. There are options for polls, feedback questions, discussion boards, sampling opportunities, sharing  (such as Facebook, Twitter, and YouTube), or even hosting a party.

Will you check out Crowdtap as a consumer or a client? Do you think this is an innovative social media site? Do you feel Crowdtap will “empower influential crowds to drive measurable peer-to-peer marketing results” like the website claims? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas. 

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*Bio: Prior to joining the BurrellesLuce Client Service team in 2008, Denise worked in the marketing industry for three years. She holds a bachelor’s degree in communications from the University of Connecticut, where she gained experience interning in PR and working for student organizations. By engaging readers on the Fresh Ideas blog Denise hopes to further her understanding of client needs. In her spare time, she is passionate about Team in Training (The Leukemia & Lymphoma Society’s charity sports training program) and baking cupcakes. Her claim to fame: red velvet cupcakes with cream cheese frosting. LinkedIn: dgiacin Twitter: @denise10283 Facebook: BurrellesLuce

Why Are Marketing and PR Professionals Using Geo-Location or Location-Based Social Media?

Thursday, September 23rd, 2010

foursquare2This past April, I asked if geo-location social media is the next big thing for PR? Five months later, some are still trying to figure it out. At a panel I recently moderated for the National Capital Chapter of the Public Relations Society of America (PRSA-NCC) I found some in the audience were very knowledgeable and just looking for additional tips, while others wanted to know how to login.

To summarize the panel: location apps (e.g., Foursquare, Gowalla and Loopt) serve as another way to enhance a consumer or stakeholder’s experience and interaction with your company, brand, or client. 

Tara Dunion, Consumer Electronics Association, looks to enhance the attendee experience at the International Consumer Electronics Show each January by creating an official location page on Foursquare and aggregating all the social media coverage on the website. (And they even plan to add additional locations for 2011). She commented that many exhibitors have multiple locations available for check-in, which also buys-into the game aspect of Foursquare.

Danielle Brigida says, The National Wildlife Federation wants to get you outside enjoying nature, so they employ Whrrl and Foursquare to help people share their experiences with others.  Whrrl works well for their needs because it allows the user to upload a picture to help tell their story.

A recent story on Mashable by Dan Klamm highlighted how universities and colleges can use location-based tools to promote the school, foster school spirit, drive revenue and promote the community. One idea included offering special badges for exploring places on campus.

However, not all location-based tools are gaining momentum. When Facebook Places premiered, Foursquare had a record number of new sign-ins because it connects with the new Facebook app. A few weeks later, few people are using Facebook Places. Dan Frommer explored the possible reasons on Business Insider, commenting, “Only 2% of My Friends Are Using Facebook Places…”

After the panel ended, I enjoyed brainstorming with others on how they might use these tools to help their organizations. How could you add geo-location social media into your PR toolbox? What questions do you have about the tools? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.