Posts Tagged ‘projects’


BurrellesLuce WorkFlow: Improving the way you capture, measure, and connect with The Media

Monday, November 19th, 2012

BurrellesLuce WorkFlow: Improving the way you capture, measure, and connect with The MediaBurrellesLuce Product Demonstration

When: Tuesday, November 20, 2012

Time: 1pm ET

Register Now!

Want to save time and work efficiently while delivering maximum results for your organization? Whether you are new to BurrellesLuce WorkFlow™ or you are a long-term client, you’ll want to join this webinar to ensure you are leveraging all the features and benefits our software offers.

Join Anthony Baker, director of portal operations at BurrellesLuce for this instructional product demonstration, “BurrellesLuce WorkFlow: Improving the way you capture, measure and connect with The Media.”

Register Now!

During this live product demonstration you will:

  • Get tips to effectively manage your coverage with the most comprehensive print, online, broadcast and social media monitoring available, including setting up Projects and Auto-tagging.
  • Discover how to create Quick Reports and establish on-going Email Alerts and distribution lists.
  • Learn best practices for reporting on projects and campaigns using the WorkFlow™ reporting module, including how to create and distribute automated Executive Summaries, Detailed Reports, and Clipbooks.
  • Uncover exciting new features, such as the ability to create and save article searches within Media Content.

And more…

Space is limited. Sign up now for this free product webinar, “BurrellesLuce WorkFlow: Improving the way you capture, measure and connect with The Media.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event by contacting your account manager.

Dog-Days of Summer: Perfect Time for PR Reviewing and Planning

Wednesday, August 4th, 2010

August in Washington, D.C., where I work, exemplifies the “dog-days” of summer. Congress recesses and it seems everyone else does, too. The slightly slower pace allows us time to reflect on the first half of the year, and make plans for the last two quarters.

Third and Fourth Quarters Will Define PR Recovery” headlined a recent PR Week article. Debbie Friez's Dog Gus - BurrellesLuce Fresh Ideas Dog Days of SummerTo summarize: Just because there was an upswing in the first two quarters of the year, does not mean the industry has truly emerged from the downturn.

So how can you help your organization emerge successfully? 

1. Efficiency is a term thrown-around a lot, but it is still an important concept to PR that few have mastered. One friend, who works at a Fortune 500 company, said she wrote down everything she did for a few days. She was shocked to see she was not as good at multi-tasking as she thought. Her advice was to try to focus on completing a project before you look at the next email or tweet. This mirrors a similar idea expressed in a recent BurrellesLuce Fresh Ideas post by my colleague Colleen Flood, who attended the PRSA Counselors Academy back in May and learned that people can only do one thing at a time, as our brains haven’t yet involved to truly multi-task.

2. Mary Fletcher-Jones, Fletcher Prince, said via LinkedIn, that she plans to review clients who came on, clients who left, and what they purchased. I plan to do some of this same reflection and I think it is good for public relations, sales, and client service professionals to incorporate this practice on a regular basis.

Here are some other ideas for your August refection time:

  • Review budgets for the rest of 2010 and start on the 2011 budget.
  • Look at your PR/marketing plan, and decide if you need to make some mid-year changes.
  • Take time to read industry blogs and articles. What new tactics can you learn and put to use?
  • If you find you don’t have time for good refection, you might need to review your staffing needs. Do you need to hire someone to help with new projects/campaigns?
  • Set some new personal goals for the rest of the year. A life coach once suggested posting your main personal goals where you see them often, like on a Post-it note on your desk.

Do you have other suggestions for a mid-year review? Please share some of your insights. How are you working to help your organization emerge from the recession?