Posts Tagged ‘printer’

Highlights from PRSA Travel & Tourism 2010: Tom Hoehn, Kodak Eastman, & Johna Burke, BurrellesLuce

Wednesday, June 9th, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the Travel and Tourism PRSA Conference with Tom.

Tom, will you please introduce yourself?

TOM HOEHN:  Sure thing, Johna.  I’m Tom Hoehn.  I’m director of interactive and web marketing at Eastman Kodak Company.

BURKE:  And, Tom, you just did a session on merging traditional and social media.  And Kodak is a very traditional company, but you all are having a lot of fun with your social media programs.  Can you just share with the group what one of your favorite campaigns was?

HOEHN:  Sure, sure.  It was–it was a great presentation.  By the way, I love this, doing this thing at PRSA.  It was fun, fun, fun.  And we do more than have fun at Kodak with social media, too.  There’s a lot of results that are being driven from this, as well.

As far as a favorite campaign, I guess I’d look at the whole body of work and say that we’ve been at this for almost four years now, starting with blogs and things like this, and we still look at blogs as the heart of our social media efforts.  Tweets, Facebook wall posts, everything else lead back to blog, where we can tell a richer and deeper story.  So in terms of campaigns, I could say that we’ve used that kind of tactic to have rich and deep content on the blogs for printer campaigns, camera campaigns both in the B-to-B world and the B-to-C world as well, to get the most out of say trade shows, all kinds of things.

BURKE:  Great.  Thank you so much.  And where can people find you on the web and in social media, Tom?

HOEHN:***(as spoken).

BURKE:  Excellent.  Thanks so much.

HOEHN:  Thank you.