Posts Tagged ‘online media’


Print Is Dead, Print Isn’t Dead: The “Chinatown” Scenario of a Shifting Media Model

Tuesday, March 25th, 2014

Print Is Dead, Print Isn’t Dead: The “Chinatown” Scenario of a Shifting Media Model  Ellis Friedman BurrellesLuce Fresh IdeasIf you happened to be searching for information on the state of print media, you’d encounter a classic Chinatown (spoiler alert) contradiction: Print is dying, it’s not dying, it’s dying, it’s not dying, it’s dying and it’s not dying!

Every morning, BurrellesLuce creates and distributes a daily briefing culling articles about the industry, and nearly every day there is an article extolling print’s comeback, and the next day, one about its continued decline. Time Inc. is laying off workers, but The Washington Post is expanding. Newspaper The Los Angeles Register will debut in print, but do print magazines have a future? Fashion magazines are posting growth in ad pages, but ad dollars are getting stretched thin by all the new website offshoots.

Newspaper publishers are losing money, CNN laid off 40 senior journalists, and many newspapers are now going without photojournalists and instead relying on citizens with smartphones. And yet, California newspapers will be carrying a new Sunday print magazine, and Net-a-Porter just launched its own print magazine. Sales of hardcover books were up last year, while sales of ebooks were down.

With print’s evolution of both expansion and contraction, perhaps the death proclamations are due not to the actual dying of traditional print media, but due instead to the fact that we call it “traditional” and “print.” In using the “traditional” label, we condemn print to a stuffy, rigid, outdated image when that emerging print publications are being integrated into online publications’ business models.

In talking about “print” and its death, perhaps what we’re referring to is not wholly the paper medium itself, but edited, high-quality journalistic content. It’s not a dead art form, but it is being overshadowed – and dominated – by online media powerhouses that have ushered in a new era of image-heavy, conversational, meme-focused free digital content.

This isn’t to say that modern online journalism is lesser than the content that preceded it, as many exclusively online sites provide insightful reporting alongside fun, sharable content. But the nature of crowd-sourced content creation, varying editorial standards, and prevalence of misinformation make online content as a whole a much more volatile medium.

It’s not just the “traditional” “print” media that’s suffering; publications are trying new strategies like native advertising, hiring more reporters and focusing on hyper-local news, and even those dynamic online outlets are scrambling to get by –  The Huffington Post has yet to post a profit and may even enact a paywall, and now digital magazine Slate will introduce a paid membership plan.

So perhaps what we’re talking about is more than a Chinatown scenario: it’s a shift in writing and reporting styles that’s tough to define, and a desire for free content that makes it tough for any online or paper medium to get by.

What’s your take on this shifting media model?

How to Use Social Media to Save on Holiday Gifts

Wednesday, December 7th, 2011

by Ruth Mesfun*

I love the holiday season! During the month of December, I revert to a nine year old, anticipating the slew of holiday traditions upon us. First, my family assembles the fake pine-like tree in our living room. (Well, my father assembles the tree while I read the directions.) Then, my siblings and I decorate it until it looks like a personalized Santa’s beacon with every light blinking.

One of my favorite parts of the holiday is gift-giving. However this year it seems like more of a financial burden than fun. Brands seem to understand this and are incorporating humor into social media holiday campaigns. Old Spice and its MANta Claus One Man, Seven Billion Gifts campaign is one example.

 

While a far cry from seven billion gifts, here is how I am using social and online media to spread a little holiday cheer while spending only $43 on presents for four family members, three awesome friends, two roommates, and one cat.

1.       Craigslist. I love Craigslist for vintage and technology. I found a quality, fully-functional vintage record player for free. It just needed a little TLC, and my father (whose record player broke) would love this. ($200 value). I also received 30 vinyl records, which I am giving half to my dad and the other half to my roommate who equally loves vinyl – potentially saving $20 on gift for said roommate.

Remember to check if it works before paying and to ensure the seller is legit. Also, make sure you know what your receiver wants. There is no use getting something for free if no one wants or needs it.

Spent: $0

2.       Groupon. I love Groupon for trips, beauty/spa deals, events, and classes. But we all know how addicting Groupon was when we first signed up and started buying all those Groupons that we thought we would use, but probably won’t. Now we can put them to good use. I have six random Groupons from a day spa to belly dancing. I am giving a Groupon to my sister, mom, and two of my friends. ($800 value).

Again, before giving random Groupons to people (unless you don’t care and will never see them again) make sure you know they will actually like the gift.

Spent: $0

3.       Marshalls. Marshalls is great to buy name brand for less. I bought an adorable jewelry box set for my other roommate and a mouse toy for the cat. 

Spent: $10

4.       eBay. I bought a miniature doll tea set for my best friend who loves all things miniature. eBay is a smorgasbord, if you know what you want this site is loaded with deals.  

Spent: $10

5.       Barnes and Noble. I love my brother and he loves Legos. So, with my sister’s help we split the difference for the LEGO 2011 Architecture White House and received a 10 percent  discount because I am a member.  

Spent: $23

The best part is that my friends and family are getting something that they always wanted.

What other ways have you used social and online media to saved money or to promote your products and services during the holidays?

***

Bio: Before joining the BurrellesLuce team in 2011, as social media specialist, Ruth worked as a marketing assistant in a kitchen design firm and, later interned with Turner Public Relations. She holds a BA in Economics with a minor degree in International Relations from Rowan University. In addition to economics, education, and finance – Ruth is passionate about understanding the business implications of social media, including how it can be used to increase ROI, find and maintain a career, and create a business. Connect with her on Twitter: @RuthMesfun LinkedIn: Ruth Mesfun Facebook: BurrellesLuce 

BlogRolls are Out – Peer Media Is In

Tuesday, April 6th, 2010

Blogrolls are out - Peer Media is in. As social media continues to change and evolve – it has gone from a place where content is merely pushed out to the masses to one where engagement reigns supreme.

In that spirit, we are looking to replace the BurrellesLuce blogroll – which is compiled by our contributors – with content driven by you, our readers and fans.

So, tell us:

  • What are your go-to online media sources?
  • Which industry-related blogs top your RSS feed?
  • What online media can’t you wait to dig-into first thing in the morning?

We’ll tally up your responses and feature the top resources in a new section called, “Peer Media.”

Perhaps you prefer the online edition of the New York Times. Maybe it is the Huffington Post. Whatever your preferences, we want to know. Leave a comment below or connect with us on Facebook or Twitter. And be sure to look for an update soon, revealing what your peers had to say.

The FCC’s National Broadband Plan Could Make Things Interesting For Media

Thursday, March 25th, 2010

Five years in the media world is an eternity these days – since 2005 YouTube, Hulu, Twitter, and Facebook have profoundly changed the way we communicate and how we consume media and entertainment. The FCC last week shared the details of their National Broadband Plan that, if approved, should have another major effect on media and entertainment. Their plan is designed to double the households with high speed Internet access from 50 million to 100 million homes by 2015 and it hopes to make broadband 20 times faster by 2020. According to the New York Times, the FCC categorized its congressionally mandated plan, as “a much needed step to keep the nation competitive.” “This plan is necessary to meet the challenges of global competitiveness, and harness the power of broadband to help so many vital national vacationissues,” stated FCC Chairman Julius Genachowski.

The FCC’s justification for its plan is reminiscent of an argument raised back in the 1950’s by our late president Dwight D. Eisenhower. He argued that we needed an interstate highway system for the purpose of national defense. “In the event of an invasion by a foreign power, the military would need good roads to be able to quickly transport troops around the country.” The only troops I can remember being transported quickly was when my parents loaded up the family truckster and drove my sister, brother, and I down U.S. 95 from New Jersey to Florida to see Mickey Mouse. The highway system did, however, open up the country; it motivated more Americans to hit the road on vacation, and allowed for goods to be transported faster and to more destinations.

For the last four years, as the vice president of Media and Entertainment at BurrellesLuce, I’ve closely followed the challenges media companies have been faced with in trying to keep up with the evolution of technology and at the same time protect their content and profits. With the type of speed and reach proposed in the National Broadband plan, media will surely once again evolve into something unfathomable to us at the present time. As highlighted in this article, Google is already getting involved, reportedly working with Intel and Sony Corp to develop a new class of Internet–enabled televisions and set-top boxes.

Whether the availability of a faster Internet in twice the number of households makes us a more competitive country remains to be seen.  But with that kind of speed and access the already growing number of people getting their entertainment and media from the Internet is sure to explode in the coming years. Like the interstate system did for domestic travel, raising the speed limit on the information superhighway (please excuse the 90’s terminology) will allow more people to travel further and faster throughout the media and entertainment world.

When It Comes to Online Media, Just The Facts Are Free . . .

Wednesday, March 24th, 2010

The Pew Project for Excellence in Journalism’s annual report is once again upon us. As in the past, it confirms that the majority of us get our information online and that we do not want to pay for it, subscribe to it, or pay-per-click for an article.

The facts may be free, but getting them collected, edited, checked, and delivered to you online or otherwise still costs money. Like almost every else When It Comes to Online Media, Just the Facts Are Freeyou do in this life, you do get what you pay for. The old joke of “hiring’em young while they still got all the answers” may work fine for opining in the blogosphere, but may not cut it in the “knock three times and tell’em Dan sent you” world of investigative journalism.

Then there is this little issue of legality. At the recent OnCopyright 2010 conference put together by the Copyright Clearance Center in New York City, a self-proclaimed investigative blogger lamented the chilling effect of the many defensive lawsuits filed against him. While we may be prejudiced against the larger media organizations at times, they can stand up to this type of intimidation. To preempt the criticism they vet their sources and data prior to publishing and if that’s not enough they have financial resources to support their position.

Back to free; the cry is that everything should be free on the Internet . . . Well it never has been and never will be. The content and information you get every day on the web is being paid for by somebody, usually advertisers. For lots of reasons we can look at later, this subsidy is just not cutting it.

So if we want reliable, vetted information we have to support its creation. In other words, we have to pay for it. The organizations that are creating vetted content are searching for a way to do this. There are a number of models being tried currently.

  1. The pay-wall which is in place at a number of sites and variations are being implemented by the Financial Times and the New York Times.
  2. The pay-by-article model for which you pay only for what you read á la iTunes.
  3. A central subscription service for many participating providers.

I believe all of these are doomed to fail. However, I do believe there is a fourth solution that could prove viable and consumer-friendly. It would be a hybrid of the pay-by-article model and the aggregated subscription combined with some as of yet unreleased technology.

Over the coming weeks, I look forward to examining more closely some of these monetization options and having a bit of discourse on the topic. In the interim, I strongly recommend that anyone whose livelihood, especially journalists and public relations professionals, is tied to media read the Pew Report. And share their thoughts with myself and the readers of BurrellesLuce Fresh Ideas.