Posts Tagged ‘NY’


Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 20 to 11

Thursday, December 29th, 2011

iStock_000010469879XSmallAs 2011 winds to a close, no year would be complete without a wrap-up list of some kind. In that spirit, we are counting down the 20 Top BurrellesLuce Fresh Ideas posts in 2011. In today’s post we will be highlighting numbers 20 to 11.

Did your favorite Fresh Ideas posts make the list? Be sure to leave a comment and let us know.

20. The Art of Storytelling

19. PRSSA National Conference Speed Networking PR Student Questions

18. How to Speak C-Suite

17. Disappearing Act: 10 Brands That May Not Be Around in 2012

16. The New York Women in Communications 2011 Matrix Awards

15. When a Hashtag Leads to Help: PR Tips from #BlueKey

14. Zappos, 24/7 Customer Service in the Internet Age

13. Oscar’s Social Media Fever

12. Snooki’s Appearance at Rutgers – Good PR or Poor Reputation Management?

11. Poll Results: Should PR Interns Pitch the Media?

Creating, Marketing, and Measuring Online Video for Your PR Campaigns – Tips from PRSA-NY

Tuesday, November 8th, 2011

Alfred Cox*

Recently I wrote a post, here on BurrellesLuce Fresh Ideas, outlining key tips for integrating online video into your PR campaign from a recent PRSA-NY panel. For this post, I thought I would re-cap some of what I thought were the most compelling best practices for creating, marketing, and measuring online video content – as discussed at the event.

The event featured presentations from Joe D’Amico, PopTent; Jake Finkelstein, Method Savvy; Jonah Minton, Ustream; Mark Rotblat, TubeMogul; Eric Wright, DS Simon; Jim Sulley, newscast US; and Larry Thomas, Latergy.

It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.

How to Create Online Video Content
Nearly 89 percent of journalist report that they regularly include online video content in their stories. But how can marketing and communications professionals create compelling video content?

Jim Sulley, president of Newscast U.S., had these best practices to offer:

  • Understand who you are trying to reach. Who are your target demographics?
  • Get the attention of the people watching. You only have 10 seconds to hook their interest.
  • Shoot to script, don’t script to shoot. In other words, take the time to plan your videos and write a script.
  • Create biscuits, little surprises along the way, and don’t give away the ending upfront.
  • Be truthful. And remember, production values count.
  • Entertain or DIE.
  • Too much text is annoying for online video.

When creating video content, you will also want to get your online community, stakeholders, and agencies involved, as this with provide you with feedback and help you market your initiatives. (more…)

Integrating Online Video Into Your PR Campaigns – Tips from PRSA-NY

Thursday, November 3rd, 2011

Alfred Cox*

Last week, on October 27, 2011, I had the opportunity to connect with industry professionals at the PRSA-NY panel, Successfully Integrating Online Video Into Your PR Campaigns.

The event featured presentations from Joe D’Amico, PopTent; Jake Finkelstein, Method Savvy; Jonah Minton, Ustream; Mark Rotblat, TubeMogul; Eric Wright, DS Simon; Jim Sulley, newscast US; and Larry Thomas, Latergy.

It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.

Why Digital Video
Fifty-nine percent of Americans get their news every day from online and a mix of broadcast, radio and print sources. In fact, it is predicted that “by 2015, the demand for online video is expected to grow by 81 percent.”

Eric Wright, senior VP of marketing and business development, DS Simon Productions, Inc., offered additional insight on why digital video matters to the media.

  • AOL Newsroom is now bigger than the New York Times.
  • Journalist are using online video on their website.
  • 79 percent will use more online video in their messages.

Interestingly enough, over 50 percent of journalists say that video is vital to their jobs and that HD is the most important format.

For these reasons, among others, it is imperative that public relations professionals use video to engage and build relationships with stakeholders, the media, and the community. However, PR folks have lots of homework before integrating online video in their campaigns. (more…)