Posts Tagged ‘MySpace’

In PR and the Media: August 23, 2011

Tuesday, August 23rd, 2011

Time to Review Public Subsidies For Media, Says Study Authors (GreenSlade Blog)
A new report from Reuters Institute for the Study of Journalism (RISJ) and Dr. Rasmus Kleis Nielsen (and Geert Linnebank) concludes, “It is time to review and renew media policy arrangements and bring them in line with the principles purportedly behind them and with the times that we live in.”

Miramax Launching Multi-Title Facebook Movie App In U.S., UK & Turkey (
Miramax eXperience launches on Facebook, giving users the ability to rent some 20 U.S. titles. Movies cost 30 Facebook credits ($3) and can be viewed over the course of 48 hours.

Specific Media Settles Flash Cookie Suit, Promises Never To Use Them (MediaPost)
A privacy lawsuit between web user Stefen Kaufman and Specific Media, which recently purchased MySpace, has been settled for an undisclosed sum.  But the debate over Flash cookies and ETags are far from other. AOL, Hulu, and Kissmetrics, are just a few the companies that still have cases pending against them.

Tumblr Talking To Top VCs About An $800 Million+ Valuation (BusinessInsider)
As Tumblr continues its expansions reports are speculating that the blogging giant is in talks to raise $75 million to $100 million.

Fox’s 8 Day Delay On Hulu Triggers Piracy Surge (FreakTorrent)
In an effort to encourage viewers to watch its shows live, Fox has stopped posting its shows online the day after the show airs. The result: viewers, who would ordinarily seek legal streams to view their shows, are now frequenting pirated sources.

Celebrityism and the Next Wave of Social Networking

Tuesday, July 12th, 2011

Lauren Shapiro*

myspacelogo-BracketThere is no doubt that celebrities play a huge part in the advancement of brands, whether appearing in social media, TV and print ads, or generally endorsing a product or company.

Celebrities are written about everyday and provide us all with water cooler fodder and their involvement in any organization is shouted from the rooftops in hopes of seeing more articles and blog posts publicizing said organization. PR firms release press releases, photo-ops are staged and having a celebrity as the face of your company draws more attention than ever.

After purchasing MySpace for $35 million, Specific Media announced that singer, dancer, actor (and now business tycoon) Justin Timberlake would be both “part owner and creative force” for the newly purchased social network, according to an article on Although Timberlake’s role in the rebranding of MySpace is interesting news, how much authority will he truly have?  Will Timberlake be a true partner or merely a celebrity spokesman?

Timberlake has yet to make any official announcements about the rebirth of MySpace. (We’ll all have to wait until August 17, 2011 for that…) But if early buzz is any indication, he may well be on his way to revamping the one-time social media giant to “be what it should have been,” Timberlake remarks during a recent interview. Early reports suggest that he is “considering a talent competition as one way to breathe life into MySpace,” explains Johnny Wright, Timberlake’s manager, in this CBS News article.

“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place,” says Timberlake in this press release. “Art is inspired by people and vice versa, so there’s a natural social component to entertainment. I’m excited to help revitalize MySpace by using its social media platform to bring artists and fans together in one community.”

In some ways it makes sense to start the rebranding process with a part owner/celebrity who is highly regarded in the music industry, especially when a social media site such as MySpace has long been associated with music and entertainment. But let’s remember, as some comments (like those left on this Gothamist post) suggest, playing a role in The Social Network and actually leading one are two vastly different things.

Still, it will be interesting to see how much authority Specific Media really gives to Timberlake long term and whether this latest acquisition will spark a new trend of celebrity-partnered social media sites.

Do you think Timberlake will be able to help steer MySpace in a new (and hopefully successful) direction? And what features would you like to see on the site? Share your thoughts in the comments below.


*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

Disappearing Act – 10 Brands That May Not Be Around in 2012

Friday, July 1st, 2011

Deborah Gilbert-Rogers*

MagicianCreating a name for your company or brand isn’t easy. And keeping it can be even harder. 24/7 Wall St., which offers insight analysis and commentary for U.S. and global equity investors, recently released its annual list of brands that could be no more in the very near future. According to this article posted on Yahoo! Finance, predictions for 2010 proved to be rather accurate, with brands such as T-Mobile USA, Blockbuster, Pontiac, and House & Garden, disappearing or merging with other companies, as others (think Dollar Thrifty car rental) still negotiate for buyouts.

However, Kia, Moody’s, BP, and Zale – all brands that made the list last year – seem to be faring better since then.

Personally, I am not surprised by some of the brands that made the list this year – particularly the brands who have been fighting for relevancy for years. Sears and MySpace come to mind. In fact, just the other day it was announced that Specific Media bought MySpace and that Justin Timberlake would be taking a stake in the former social media giant.

Still, I think the list of disappearing brands may be a little flawed. Sure the movie industry has taken a hit with the recession and all, not to mention the increase in streaming video services, like Netflix. But I seriously think that a brand like Sony Pictures will be able to pull through and come out stronger than ever.  After all, people aren’t going to stop going to the movies and I am sure that Sony Pictures will find innovative ways to give people the content that they desire and remain ahead of the entertainment curve, all while bolstering its revenue stream.

I would also hate to think that the A&W diner, which has long been a fixture on one of my local street corners since the 1940’s, and others like it, may go the way of many other iconic New Jersey diners… Come to think of it, I haven’t seen anyone in that building in a long time, so they may be closed already.

What brands would you like to see stick around next year? Are there any brands you think should be added to list? Please share your thoughts in the comments below.


Bio: After graduating from Rider University, where she received a B.A. in English-writing and minor degrees in Gender Studies and French, Deborah joined the BurrellesLuce Marketing team in 2007.  As a marketing specialist she continues to help develop the company’s thought leadership and social media efforts, including the copywriting and editing of day-to-day marketing initiatives and management of the BurrellesLuce Fresh Ideas blog. Facebook: BurrellesLuce Twitter: @BurrellesLuce LinkedIn: dgrogers 

Survey: Journalists Do Not Want to Be Contacted Via Twitter

Wednesday, June 8th, 2011

A couple weeks ago, the Society of New Communications Research (SNCR) and Middleberg Communications announced the results of the 3rd Annual Survey of the Media in the Wired World. The survey utilized data gathered from 200 (mostly US-based) journalists to study the effects and impact of social media, new media and communication technologies on modern journalism. The results were released at the PRSA Digital Impact Conference on May 6th.Social-Media-Sites_Image

Interestingly, 69 percent of reporters said they use Twitter as a reporting/sourcing tool (this is a 21 percent increase from 2010) with 49 percent saying they have their own Twitter account. But only one percent indicated they’d like to be contacted via Twitter. The disconnect here is interesting to me and I have to wonder why, if they are using Twitter for research, they wouldn’t want to be contacted via the platform. Perhaps they want to listen (aka lurk) and not actually engage – despite the 37 percent who said they use social networking sites to participate in conversations (27 percent specified Twitter). Hmm… that’s a head-scratcher.

Other notable findings: 

  • 92 percent believe journalists’ reliance on social media is increasing.
  • 78 percent say they use company websites as a tool in reporting.
  • 75 percent indicated they use Facebook, with only 10 percent using MySpace. (No surprise there.)
  • 48 percent say they use citizen-generated video; 68 percent say they use citizen-generated photos.
  • 77 percent believe new media and communications tools/technologies are enhancing journalism; 14 percent think social media and citizen journalism will ultimately lead to the demise of the profession. (My guess is these will be the ones looking for a new job soon.)

 Key takeaways for public relations / media relations professionals is that 53 percent of journalists surveyed indicated they prefer to be contacted via email, and 34 percent prefer phone. 

Even as social media continues to change the media landscape, PR Daily surmised journalists still prefer more traditional methods of communication. 

Jen McClure, president of the Society for New Communications Research, stated: “Social media tools and technologies are being used by journalists to monitor issues, stories and content even after a story has been published. The publication of the story is no longer the end result. Today, media organizations and journalists also must serve as curators of content, are looked to to drive conversations and expected to provide information to keep the conversation going even after the story has been published.”

Do you agree with these findings?  Look forward to your thoughts and comments on the BurrellesLuce Fresh Ideas blog.

Top Five Most-Read BurrellesLuce Fresh Ideas Posts in May 2011: Twitter Chat Transcripts, MySpace vs. Facebook, and more.

Friday, May 27th, 2011

Twitter Chat Transcripts twitter-bird-2
BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place.


MySpace vs. Facebook: Which Site is the Current Cool Kid? MySpace vs Facebook: Who is the current cool kid? (A BurrellesLuce Image)
Sometimes it’s not so easy to tell “cool” from “un-cool” – especially when it comes to social networks and professionals who want to be with the “in crowd.” Although Facebook trumps MySpace with their overall number of users, organizations debating on which site to use should research the demographics and lifestyles of the key users they wish to target and focus their message and branding appropriately. Then they can be sure that both their company and clients are “cool” because they resonate with the preferred target audience.