Posts Tagged ‘monitoring’


PR and Fair-Use: What Practitioners Should Know

Thursday, January 31st, 2013

Crumpled Copyright

January 2013

As a PR and communications professional you’re no stranger to disseminating information to your constituents. What you may not be familiar with, however, is copyright compliance and the effects sharing protected content may have on you and your clients.

“Most blogs and online sources are subject to copyright and are not in the public domain. Fair-use allows for limited use of content with proper citation depending on the purpose and character of the use, the nature of the copyrighted work, how much of the content is used relative to the work as a whole, and whether the use will affect the potential market for or value of the content. Who is sharing and using the content also is considered when determining if the use falls under the fair-use doctrine,” explains this Copyright Compliance Primer from BurrellesLuce.

In this newsletter, we will explore with you the 4 Ps of copyright compliance:

  • Proper Sharing
  • Proper Copying
  • Proper Citation
  • Proper Monitoring and Distribution

Read more on of this BurrellesLuce newsletter – PR and Fair-Use: What Practitioners Should Know.

BurrellesLuce WorkFlow: Improving the way you capture, measure, and connect with The Media

Monday, November 19th, 2012

BurrellesLuce WorkFlow: Improving the way you capture, measure, and connect with The MediaBurrellesLuce Product Demonstration

When: Tuesday, November 20, 2012

Time: 1pm ET

Register Now!

Want to save time and work efficiently while delivering maximum results for your organization? Whether you are new to BurrellesLuce WorkFlow™ or you are a long-term client, you’ll want to join this webinar to ensure you are leveraging all the features and benefits our software offers.

Join Anthony Baker, director of portal operations at BurrellesLuce for this instructional product demonstration, “BurrellesLuce WorkFlow: Improving the way you capture, measure and connect with The Media.”

Register Now!

During this live product demonstration you will:

  • Get tips to effectively manage your coverage with the most comprehensive print, online, broadcast and social media monitoring available, including setting up Projects and Auto-tagging.
  • Discover how to create Quick Reports and establish on-going Email Alerts and distribution lists.
  • Learn best practices for reporting on projects and campaigns using the WorkFlow™ reporting module, including how to create and distribute automated Executive Summaries, Detailed Reports, and Clipbooks.
  • Uncover exciting new features, such as the ability to create and save article searches within Media Content.

And more…

Space is limited. Sign up now for this free product webinar, “BurrellesLuce WorkFlow: Improving the way you capture, measure and connect with The Media.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event by contacting your account manager.

Don’t Be a Tool: a Guide to the Latest Social Media Tools (BurrellesLuce Webinar Recap)

Monday, October 15th, 2012

Nearly every month yet another social media measurement tool appears on the horizon, promising to bring better insights, increased efficiency, and better performance. All too often PR and marketing professionals yield to “social media shiny tool syndrome.”

This was the topic of a recent webinar by BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies, “Don’t Be a Tool: A Guide To the Latest Social Media Tools.” Click here to view the on-demand recording of the presentations.

Tips for Getting the Most Out of Your Social Media Tools

McCormick suggests the following tips to avoid social media shiny tool syndrome.

  • Make sure it is a tool you really need.
  • Select the right tool for the job.
  • Training and practice are essential.
  • Not all tools are created equal.
  • Take the integral view of revenue. (ROI is where paid, owned, earned intersect.)

A List of Social Media Tools
There are a variety of social media tools available for listening, influencer identification, notification, monitoring and management, measurement. Most times you get what you pay for; however, a more expensive tool doesn’t always guarantee that it will deliver better results. McCormick suggests choosing from the following free and paid tools:

What do you think of these tools? Which others would you add to the list?

SAVE THE DATE- UPCOMING PRODUCT DEMONSTRATION WEBCAST
Thursday, October 18, 2012 @ 2:00pm EDT.

Join Tressa Robbins of BurrellesLuce and Jack Monson of Engage121 for this informative product demonstration of the BurrellesLuce social media monitoring tool (Engage121).

Complimentary BurrellesLuce Webinar: Don’t Be A Tool: A Guide To The Latest Social Media Tools

Friday, October 5th, 2012

Complimentary BurrellesLuce Webinar: Don't Be a Tool: A Guide to Social Media ToolsComplimentary BurrellesLuce Webinar: “Don’t Be A Tool: A Guide To The Latest Social Media Tools”

When: Tuesday, October 9, 2012.

Time: 1 p.m. EDT

REGISTER NOW!

Nearly every month yet another Social Media Measurement tool appears on the horizon, promising to bring better insights, increased efficiently, and better performance. But do all these tools really live up to the hype? Are these tools all they are cracked up to be? Which ones are really worth looking at? Are paid tools necessarily better than free ones?

Join BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies for an informative 60-minute webcast, “Don’t Be A Tool: A Guide To The Latest Social Media Tools,” where these questions and others will be answered.

During the webinar you will learn:

  • About the Social Media Shiny Tool Syndrome
  • 4 steps to avoid the trapping of Social Media Shiny Tool Syndrome
  • A rundown of the best free and paid tools for listening, influencer identification, monitoring and management, and conversion tracking
  • Tips to help ensure you get the most out of new and existing tools

REGISTER NOW!

Moderator:

Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Don’t Be A Tool: A Guide To The Latest Social Media Tools.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.

***

Brad B. McCormick (@darbtx), is principal at 10 Louder Strategies. He has over 13 years of global agency experiencing leading teams in the creation of award-winning, integrated campaigns. His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show. Brad has been quoted in the New York Times and Business Week and has written for both PRWeek , which has named him one of four “Top Digital Creative Minds” in 2008, and Ad Age.

In PR and the Media: August 13, 2012

Monday, August 13th, 2012

Review: What’s the Best News Monitoring Service? (Keybridge Communications)
Keybridge Communications, a DC-based public relations firm specializing in writing, media placement, and design, dishes on their experience with various news monitoring services and why BurrellesLuce has the best products and service.  

Pinterest Opens Its Doors to the Public. Now What?
Social media star of the moment Pinterest led the news yesterday by announcing that it has officially made the transition from an invitation-only site to one that is open to all interested individuals and businesses. In other words, business owners and PR pros no longer have a legitimate excuse for ignoring this must-have tool.” (PRNewser/Mediabistro)

JC Penney Looks to Newspapers in Revamped Marketing Push
“In the wake of bleak second-quarter results, JC Penney says it is shifting its marketing from brand building to business building. During a meeting with analysts to discuss second-quarter results, CEO Ron Johnson detailed the marketing shifts that have taken place since its chief marketer and merchandiser, President Michael Francis, abruptly departed after just eight months. JC Penney “went dark” in mid-June — the same time Mr. Francis departed — turning off TV ads, canceling the July catalog that was already printed and scrapping July newspaper inserts, Mr. Johnson said.” (Adage)

In Self-Imposed Alternative to SOPA, Google Will Ding Repeat Copyright Offenders in Search Results
“Google said today that it will use the number of copyright removal notices filed against a certain domain as a signal in its search results. This is a sort of voluntary alternative to the infamous SOPA and PIPA legislation, which would have required ISPs and search engines to block access to sites accused of copyright infringement.” (AllThingsD)