Posts Tagged ‘Meet the Media’


Top Insider Tips to Pitch National Broadcast Shows

Monday, September 29th, 2014
Top Insider Tips to Pitch to National Broadcast Shows BurrellesLuce Fresh Ideas Alfred Cox media outreach media pitching media monitoring

flickr user A DeVigal under CC BY

by Alfred Cox*

Have someone you want to be a guest on a nationally-broadcast television show? Then there are a lot of things to keep in mind when you’re pitching producers. Last week I attended PRSA-NY’s Meet the Media: National Broadcast event that brought together four producers of national broadcast programs to give their advice to public relations pros.

The panelists were:

Tommy Crudup, senior talent executive at Rachael Ray

Todd Polkes, coordinating producer at The Meredith Vieira Show

Shira Sky, host and executive producer at HuffPost Live

Cheryl Strick, director of talent relations at Talk Stoop

Here are some highlights from the event.

On how they’d like to be pitched

All panelists agreed that they want to be pitched by email. Crudup said no phone follow-ups – they won’t respond at all. Polkes wants email pitches that include links and/or clips of potential guests on shows of similar formats, and Sky requested that the most pertinent info go in the subject line as well as a bio and links to interviews.

The panelists also discussed some no-nos: don’t, said Crudup, send a three-page pitch, and don’t tell producers what they should talk about; that’s their decision. Sky doesn’t want to have to ask to describe what you’re trying to pitch, and if she has to Google, she’s not a happy camper. Strick doesn’t want to hear just about what a guest is doing now, she wants to hear what they’ve done in the past.

Perhaps most important is that you know the show and their audience. Know the kinds of guests the show has had in the past, and stay up-to-date with what they’re doing.

On exclusives

Crudup says since they’re a new show, they are looking to book exclusive guests, but their most important criteria is that a guest is fun. On the other hand, Sky says they don’t like exclusives and that they want people who resonate with their audience and have a lot of talent. For taped shows, exclusives aren’t always an optin, Strick acknowledges, but the guest must be someone big or represent something big.

On paid spokespersons

Of the panelists, only Strick’s show accepts paid integration, but she stressed it must be organic and related to Talk Stoop. Sky said they have no regulations about paid spokespersons, but they do have a “resource wall” where they will plug websites or links you bring, but they will not post products.

Crudup and Polkes both said no to paid spokespersons, though Polkes said they will mention a campaign but not a product, as that’s too much advertising.

On social media

All panelists agreed that social media is an integral part of the show’s success, and that it’s just as crucial for guests to be active social media participants as well. Sky says that community and fan engagement is huge for their show, so a guest with a large and/or devoted following is a huge bonus. Crudup wants guests with about two million social media followers and they expect the guest to tweet about the upcoming appearance.

Strick says they will personally tweet before the guest comes on, and Polkes says they can’t have a great show without social media and that tweets are essential to their ratings. So when you’re pitching, be sure to include how active a potential guest is on social media and highlight their influence and following in the initial pitch.

*******

Bio: Alfred Cox is a rare commodity of a performer who combines a relentless drive to succeed with the ability to provide “first-person” touch to his clients, creating loyalty and repeat business. He has a hard-nosed work ethic in a results- driven environment and he is often called the “Network King.” Alfred has been in the PR industry for the past 18+ years and joined the BurrellesLuce team in 2011. Connect with him on Twitter: @shantikcox Facebook: BurrellesLuce LinkedIn: Alfred Cox

 

8 Tips for Successfully Pitching to Broadcast Media

Friday, October 4th, 2013

PR tips for pitching broadcast media producersAlfred Cox*

Securing a spot on national broadcast media is the ultimate in media placement, but successfully pitching to get a client into one of those broadcast spots is competitive and challenging. This year’s PRSA-NY annual broadcast pitching event, Meet the Media: National Broadcast Media, featured a panel of four prominent broadcast media producers to explain how to successfully pitch to broadcast and what they look for when filling guest spots.

The panel members were:

Jevon Bruh, talent producer for The Chew (ABC-TV)

Tracy Langer Chevrier, VP/executive producer for The Better Show (Meredith Video Studios)

Kristen Scholer, producer at CNBC

Shira Sky, host and executive producer at Huffington Post Live

Here are some of the tips they gave for successful broadcast pitching.

Pitch by email

Don’t pitch by phone, and unless someone has made known it’s acceptable, never pitch by social media. “Don’t send me a blog or a tweet, social media does not catch my attention,” says Scholer. Send your pitch by email and “Only email once,” she continues. “If you email me twice, you will get no response.”

Do a lot of homework

Be very familiar with the show you’re pitching. Look into what they’ve covered recently and decide if it’s the appropriate time to pitch your story. If you’re pitching a network, know their shows and tailor your pitch to the show you’re pitching.

Include a video clip

Accompanying a pitch must be a video clip. Don’t tell producers to visit a website for a video; enclose the video as a link or as an attachment, but make sure that either is in the correct format. Scholer advises checking the show’s website for the appropriate video format specifications.  Bruh recommends sending copyrighted videos, not web clips, as the copyrighted videos are approved by the stations or network for internal use.

Pitches need to be very relevant

Broadcast media want the story that’s breaking now. “Pitch me the hottest story of the moment,” says Chevrier. Last month’s hot topics won’t cut it.

Pitch an exclusive

A producer is much more likely to accept a pitch if you’re only pitching it to them. “We want exclusives,” says Scholer. “Don’t send us someone who was just on Bloomberg.” However, Chevrier says sometimes they will do follow-ups from other networks.

Guests need TV experience and personality

The last thing producers want is a guest who will bomb on camera, so producers need to see that guests are successful in front of the lens. They also need to know that the guest is both interesting and knowledgeable. “The guest must have a personality,” says Sky. “Give me a reason why I should choose your client. They should be well-spoken and look great.”

Celebrities must be credible

If your client is a celebrity or an athlete representing a product, that star had better be knowledgeable about the product industry, says Chevrier. If a celebrity doesn’t know their stuff, it makes the network look bad, so producers will review the material and the celebrity’s credentials until they are sure they are credible.

Multiple appearances are rare

“We will only have repeated guests who have boosted our ratings,” says Bruh, and if your client is invited back, six months is too soon. Networks will also ask back guests who are extremely knowledgeable, photogenic, and/or who do quality work.

***

Bio: Alfred Cox is a rare commodity of a performer who combines a relentless drive to succeed with the ability to provide “first-person” touch to his clients, creating loyalty and repeat business. He has a hard-nosed work ethic in a results- driven environment and he is often called the “Network King.” Alfred has been in the PR industry for the past 18+ years and joined the BurrellesLuce team in 2011. Connect with him on Twitter: @shantikcox Facebook: BurrellesLuce LinkedIn: Alfred Cox

Don’t pitch by phone, and never by social media . “Don’t send me a blog or a tweet” when pitching, says Scholer. “Social media does not catch my attention.”– it won’t catch a producer’s attention. Send your pitch by email and “Only email once,” says Scholer. “If you email me twice, you will get no response

Your PR Business Is My Business

Wednesday, April 14th, 2010

by Emily Mouyeos*

Recently, I went to a Meet the Media event sponsored by the Publicity Club of New York and ran into one of my clients. They seemed surprised that I would be at the same event. When asked why I was there I answered simply, “Your business is my business.” I have no doubt that professional businessmen and women understand that it is important to know your client or customer’s business inside and out. However, to what extent will you go to be the expert – to make their business your business? I have listed below key points that have helped me hone my expertise in a way that not only impresses clients, but helps them succeed as well. That is why they are paying the big bucks, no?

1. Know before the pros
In the world of communications, we all want to know first. In the “dark ages” before the Internet and social media (I’m being semi-serious) there was some leeway as to how long it took us to find information. These days, once a newYour PR Business Is My Business product hits the market, there’s almost no excuse for not knowing about it or staying on top of that coverage – especially as it relates to your client. You know you are in a good place when stumped people say, “I don’t know but I know who does,” and then your phone rings! Knowledge is power and money!

The only possible reason I can give for not being in the know is that we are inundated with so much information that we can’t keep up. But then again, we are communications specialists and should know how to be a gatekeeper even for our own information. If you are experiencing information overload and need a refresher on how to cope both Mind Tools and Spot This Now offer some great tips.

2. Be an educator
Don’t assume that your clients know every trick of the trade. We all end up in our positions through different avenues so there may be something you know that your client will find helpful. If you have spent your time studying new trends or tools then you will be well prepared to keep your clients ahead of the game. I am proud to work for a company who strives to not only fully understand the needs and challenges of the profession we serve, but is also an educator in the field. The BurrellesLuce Resource Center helps PR and marketing professionals stay ahead of the media relations curve by providing free white papers, tips sheets, on-demand webinar, and more. A one-time registration gives you access to the full library of free tools.

3. Have Fun
One of my closest PR pals told me that the best thing about the job is becoming an expert on every aspect of the client’s business. Depending on the day or the client, one could be learning about the most prominent sea life in a particular country or learning athletic training routines for an emerging sports brand. And remember, learning is fun!The business may not always be that exciting, but, nonetheless, it’ll impress your client if you are able to learn new things and share these insights.

Besides reading traditional media and attending conferences, how do you become an expert? How do you stay an expert in your client’s business? Can you share an experience you’ve had where your expertise has helped you retain an existing client or helped gain a new one?

***

*Bio: Emily Mouyeos joined the BurrellesLuce account management team with a background in nonprofit communication and development. Her background and current experience with BurrellesLuce allows her to effectively address client needs and consolidate feedback for senior management. To Emily, nothing feels better than helping others achieve their goal, whether it’s professionally or personally.  By focusing on client management through the Fresh Ideas blog, she hopes to evaluate new client management trends, as well as provide insight to the pros and cons of current practices. She looks forward to connecting with the readers of Fresh Ideas for new perspectives and dialogue on issues that affect overall success. LinkedIn: Emily Mouyeos Twitter: @BurrellesLuce Facebook: BurrellesLuce