Posts Tagged ‘media landscape’

Survey: Journalists Do Not Want to Be Contacted Via Twitter

Wednesday, June 8th, 2011

A couple weeks ago, the Society of New Communications Research (SNCR) and Middleberg Communications announced the results of the 3rd Annual Survey of the Media in the Wired World. The survey utilized data gathered from 200 (mostly US-based) journalists to study the effects and impact of social media, new media and communication technologies on modern journalism. The results were released at the PRSA Digital Impact Conference on May 6th.Social-Media-Sites_Image

Interestingly, 69 percent of reporters said they use Twitter as a reporting/sourcing tool (this is a 21 percent increase from 2010) with 49 percent saying they have their own Twitter account. But only one percent indicated they’d like to be contacted via Twitter. The disconnect here is interesting to me and I have to wonder why, if they are using Twitter for research, they wouldn’t want to be contacted via the platform. Perhaps they want to listen (aka lurk) and not actually engage – despite the 37 percent who said they use social networking sites to participate in conversations (27 percent specified Twitter). Hmm… that’s a head-scratcher.

Other notable findings: 

  • 92 percent believe journalists’ reliance on social media is increasing.
  • 78 percent say they use company websites as a tool in reporting.
  • 75 percent indicated they use Facebook, with only 10 percent using MySpace. (No surprise there.)
  • 48 percent say they use citizen-generated video; 68 percent say they use citizen-generated photos.
  • 77 percent believe new media and communications tools/technologies are enhancing journalism; 14 percent think social media and citizen journalism will ultimately lead to the demise of the profession. (My guess is these will be the ones looking for a new job soon.)

 Key takeaways for public relations / media relations professionals is that 53 percent of journalists surveyed indicated they prefer to be contacted via email, and 34 percent prefer phone. 

Even as social media continues to change the media landscape, PR Daily surmised journalists still prefer more traditional methods of communication. 

Jen McClure, president of the Society for New Communications Research, stated: “Social media tools and technologies are being used by journalists to monitor issues, stories and content even after a story has been published. The publication of the story is no longer the end result. Today, media organizations and journalists also must serve as curators of content, are looked to to drive conversations and expected to provide information to keep the conversation going even after the story has been published.”

Do you agree with these findings?  Look forward to your thoughts and comments on the BurrellesLuce Fresh Ideas blog.

Barcodes and The Media

Monday, February 28th, 2011
Flickr Image: The American Library Association (ALA)

Flickr Image: The American Library Association (ALA)

Barcodes have been used in the retail, logistics, inventory/warehousing and governmental environments since the 1970’s. There are numerous types of 2D barcodes, but for this post, I’ll be referring primarily to Quick Response (QR) codes – which didn’t come into existence until 1994. QR codes have been popular in Japan for quite some time and even have been used in some European countries but have struggled to gain acceptance here in North America.

About a year ago, my BurrellesLuce colleague, Lauren Shapiro, wrote about the world being a giant barcode and how this might affect the public relations and marketing realm. In September 2010, I attended a PRSA professional development day (hosted by SWMO PRSA) where Ben Smith, Social: IRL agency, talked about PR and media uses for QR codes – that’s when it started to “click” for me. Then, a few months ago, another colleague, Denise Giacin, wrote about a book by a New York Times reporter and his perceptions of the changing media landscape – each chapter beginning with a QR code. 

So, if this is not new, why am I just now writing about this? Because it seems to me that it’s no longer just speculation by the thought leaders, but it’s actually catching on. (I’m a wait and see kinda gal, after all Missouri is the “Show Me State.”) With the popularity of smart phones, QR codes are now more practical than in the past and are probably destined to become even more so in the future. Google Places began using QR codes, issuing window decals, in December 2009 as a quick way to see reviews and coupons for local businesses. There’s a myriad of uses in the communications field and I’ll talk more about that in my next post. 

A number of print media outlets are now using barcodes to connect the reader’s print and online experiences. Mobile barcodes offer publishers an easy way to bridge the gap between traditional print mediums and digital media. The barcodes allow them to offer a more personalized and interactive experience – like linking from an advertisement to a coupon or recipe. But it’s going beyond advertising now.

The Washington Post recently began including QR codes to offer “digital jumps” to additional content. Lucky Magazine uses QR codes to link to hair and makeup instructional videos. South Florida Sun Sentinel uses QR codes to link to digital content. USA Today announced last week that they are making a commitment to use at least one Microsoft Tag (a proprietary 2D barcode) in each daily section that will provide mobile access to photos, videos and other online content.  Even some college papers, Cal State Fullerton for one, have begun using these barcodes in the print edition.

The naysayers are convinced of the demise of print media; however, new technologies like QR codes offer the ability to make their content more interrelated. It provides readers with a more interactive and productive experience. 

Is this just what print media needs or is this a stop-gap measure on the downhill slide? I look forward to you sharing your thoughts with our readers.

Who Can You Trust? Mainstream Versus Social Media News Sources

Friday, April 9th, 2010

by Crystal deGoede*


We all rely on mainstream media to tell us what is going on in the world. We trust the credibility of traditional news as an authority and we expect that at least 95 percent of what they report is the truth. It’s also no secret that the bulk of social media relies on traditional media as the source of its content as well. (Citizen journalism, in the form of breaking world events, is the exception not the rule, but even that often overlaps with traditional media.) I have to admit that I use social media during the day to get a quick glimpse of headlines from the traditional media outlets that I follow – and I am sure that I am not alone.

So, why are more traditional media outlets getting their “news” from social media lately? Social Media is fast and cuts to the chase (only 140 characters), but most of the time we have to wonder if what we are reading is even true (assuming we’re reading what we’re about to tweet or repost in the first place). And with the media landscape changing, it is understandable that mainstream media would want to remain the go-to source. But at what price?

Last Thursday was everyone’s favorite holiday, the one day that you can call your parents and tell them you got married in Vegas, “Aprils Fool’s Day.” We saw many large, well-known organizations joining in with their own pranks, such as Google, changing its name to Topeka, and McDonald’s, going along with a post by Grist, an environmental news website…

Grist announced that McDonald’s would no longer continue its worldwide composting initiatives after a University of California-Berkeley scientist discovered that none of the items on the menu would compost – complete with a photo seemingly depicting a year old “Happy Meal” still relatively fresh. What makes this story interesting is that the news began to spread across social media as if it was legitimate. All of this began with a blog post on March 3rd by Joann Bruso, wishing her “Happy Meal” a “Happy Birthday” and that lead to Grist’s April Fool’s prank. The question is how or why did a New York Times writer tweet the story?  (Check out a recent Fast Company article to see how the story plays out.)

In an effort to keep up with the ever-changing media landscape, do you think traditional media outlets are cutting corners and not checking their facts? Or are they just trying to stay hip – proving they’re in on the joke? It is funny how six months ago studies showed that people tweeting and updating in social media were using content from mainstream media sources and I still find that true. But are we all becoming so gullible and wrapped up in the “I want it now” lifestyle that we are making short-cuts in order to be the first to report?

I am sure you all remember the breaking news last July that actor Jeff Goldblum was dead. Many popular news organizations actually printed, and ran with the story for a couple of hours even though they found it online and the reports weren’t confirmed. I place a lot of trust in traditional media, as I am sure most of you do, and I always will; accidents happen and people post without understanding the repercussions and without scrutinizing the facts. No matter if we are a major news journalist or a back office tweeter, can we ever know that something on the Internet or printed in the paper is completely true? Not unless we are willing to get the hard-facts, do the research, and spend hours verifying every source.

As major news organizations, journalist, and mainstream bloggers they are trusted by their publics and their credibility depends on “getting the facts right” and producing quality stories. And as news consumer don’t we have an obligation to educate ourselves and help ensure accuracy before passing the information along? Shouldn’t the media and its audiences work together to create a certain standard of news and then hold each other accountable when it isn’t met? Then again, perhaps, “quick and easy” and “check the facts later” are the acceptable standards.

So, do you think mainstream media is trying to keep up with the fast-paced world of Twitter, Facebook, and other forms of social media by using content they find on the web?  Do you rely on traditional news outlets for the truth? Share your thoughts with the readers with BurrellesLuce Fresh Ideas.

*Bio: After graduating from East Carolina University with a Marketing degree in 2005, Crystal DeGoede moved to New Jersey. In her four years as a member of the BurrellesLuce marketing team and through her interaction with peers and clients she has learned what is important or what it takes to develop a career when you are just starting out. She is passionate about continuing to learn about the industry in which we serve and about her career path. By engaging readers on Fresh Ideas Crystal hopes to further develop her social media skills and inspire other “millennials” who are just out of college and/or working in the field of marketing and public relations. Twitter: @cldegoede LinkedIn: Crystal DeGoede Facebook: BurrellesLuce