Posts Tagged ‘Lifestyle Brands’


The Vision: Creating Content That Others Want to Share

Friday, August 10th, 2012

Washington-20120731-00089Visionaries define creativity in many different ways and how they motivate others to share their ideas often takes additional creativity. This was the topic of the D.C. chapter of She Says, an award-winning mentoring and networking organization for women in creative industries, during its kick-off event at Edelman DC.

The visionary panel included, Caryn Alagno, SVP, Edelman, Rachel Cothran, director of public relations, Corcoran Gallery of Art and College of Art + Design, Laura McDaniel, director of strategy, AKQA, Amy Sherman, director of digital marketing, Lifestyle Brands, Marriott International, and Holly Thomas, editor, Refinery 29. Most of the panel blog both professionally and personally and they have found a creative community around blogging. Thomas is also a visual artist who taught herself to draw by watching tutorials on YouTube.

Creativity ideas and insights:

  • Creativity is subjective, but sometimes you need to self-define. Find a niche and fill it.
  • Having a second passion can help you be more creative.
  • Creativity is a moment of grace.
  • Accept that your first attempt may not work and give yourself the freedom to revise and try again.
  • Creativity is about connecting the dots in a non-linear way.
  • Keeping yourself busy keeps the creative juices flowing. Having different creative projects helps to create momentum.
  • There is a big difference between having a creative idea and having an idea with a plan.
  • Not all creative ideas break through the politics of decision making, so you need to share ideas with the right people. Then, get buy-in from the decision maker.
  • Put on your thespian hat. Not every pitch works on everyone, so sometimes you need to act differently with different stakeholders.
  • Say what you think, not what you think you are supposed to say.

Sometimes you have to take the pressure off and try something different. McDaniel suggested yoga. The panel touted the shower as a great place to do creative thinking.

How do you capture your creative ideas? Paper, online, apps, and documents were all mentioned. There didn’t seem to be a limit to the ideas. A favorite of BurrellesLuce’s Johna Burke is Evernote because she can use it from any of her many electronic devices, along with these 12 Mobile Apps to Boost Productivity.

What gets your creative juices flowing? How do you sell your creative ideas to others?