Posts Tagged ‘lead generation’

BurrellesLuce Complimentary Webinar: Leveraging Breaking News to Boost Your Brand

Thursday, September 20th, 2012

BurrellesLuce Complimentary Webinar w/ Todd Hartley - Leveraging Breaking News to Boost Your BrandBurrellesLuce Complimentary Webinar: Leveraging Breaking News to Boost Your Brand

Register Now!

When: Monday, September 24, 2012

Time: Noon EDT

When news breaks in your industry, what should you do? How do you own the conversation, promote your expert, and develop business relationships that convert to revenue?

Join BurrellesLuce and Todd Hartley, CEO of WireBuzz for this informative 60-minute webcast, “Leveraging Breaking News to Boost Your Brand.”

During the webcast you will:

  • Learn tricks to maximize breaking news opportunities by combining a press release with a rapid-response video.
  • Learn how to optimize social media engagement and search results for breaking news.
  • See case studies implementing this strategy.

And much more…

Register Now!

Moderator: Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Leveraging Breaking News to Boost Your Brand.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at


Todd Hartley (@TheToddHartley), CEO of WireBuzz, has spearheaded digital marketing campaigns for seven of the largest national talk shows and created the first video medical encylopedia on the internet. His agency, WireBuzz, specializes in developing fast video content production for press releases, search engine optimization, and customer lead generation.

Social Media – Is There a Payday?

Tuesday, April 21st, 2009

Gail Nelson
Surprisingly (at least to me) this debate is going strong in some very influential places. Chris Brogan, for one, may harbor some doubts, at least as it pertains to selling Ford Fiestas. His post, “The Real Meat of the Question” was spurred by the post, “Can Social Media Make Us Buy More Cars?,” in which Pete Cashmore discusses Ford’s experiment: the automaker has given 100 active web citizens free use of a Ford Fiesta for six months. The participants agree to post about their experience to Twitter and Facebook and Flickr and YouTube. It’s clearly a blatant grab for buzz (and it’s working – look at all these blog posts!), but will this new campaign generate new sales?  

In the meantime, Chris asks his readers to weigh in on the ability of social media to drive sales. I jumped to comment last night, and put a firm stake in the ground, saying that social media participation (in Twitter and LinkedIn, in particular) by BurrellesLuce folks has resulted in sales. Is it a “paid” program, like Ford’s? No. (We blog and tweet as individuals and participate in the conversions at large.) Has our participation in the PR community resulted in a boatload of sales? Not yet, but it’s growing. Is the cost per sale reasonable? It’s hard to say. We haven’t tracked and valued the time of all who monitor, participate and respond to prospects and customers on social networks. But we do know it’s been an effective final touch point in a number of cases.  And we are pleased to be able to put personal faces on the brand we’ve spent years to build.

So, what do you think? Will a “paid” social media buzz creation campaign sell cars, or would only a more organic effort move the needle? And If you decided to ramp up your participation in social media  – whether or not you “seed” the conversation the way Ford is – would you have the systems in place – both monitoring and measurement – to be able to answer the question, “Does social media have a payday?”