Posts Tagged ‘Las Vegas’

Inside a Las Vegas Newsroom: PRSA Western District Conference 2011

Tuesday, May 10th, 2011

las vegas welcomeLast week, in the midst of all the flooding here in southeast Missouri, I was fortunate enough to be able to get away to the desert for a few days and attend the PRSA Western District Conference. One of the sessions gave us an inside look into some of Las Vegas’ newsrooms through its panel: Emily Neilson, president/GM for 8 News NOW, Ken Ritter, staff writer for the Associated Press, and Bruce Spotleson, group publisher for Greenspun Media Group.  

It  wasn’t surprising to hear Spotleson state that journalists are multi-tasking these days, often reporting, blogging, producing video/audio, interacting on social media, and more. Ritter stated, in the AP newsroom, he’s also doing “news triage” – which results in his attention span being 30 seconds or 140 characters.  One point he made, that every public relations person should heed, was, “If you receive a call from us, pay attention!  This probably means the story is ready to go out on the wire and we need comment/confirmation – but it’s going with or without you!”

Neilson talked about online and mobile being the “wild wild west” of reporting and how “i-reporters” have iPhone video posted before a traditional journalist can even get to the scene. So, it’s increasingly important for journalists to not only report news, but engage the public and rely on them more and more. 

Neilson made a point of saying they [8 News Now] are NOT a “TV station” anymore but rather they are a local news organization that is platform agnostic.

She explains, that The Media must report the way consumers want, which entails speed, speed, speed, and then get depth of story out. Giving up control and unbundling of news services is, in her opinion, the most critical issue facing journalism right now. The value of eyeballs is very different now than ever before – they’re trading analog dollars for digital dimes. 

When asked what piece of advice she could give those of us in PR and media relations, she offered: “Do NOT write press releases for your client, instead write it for your neighbor – what would they want to know?”

I hadn’t quite heard it put that way before and think that’s great advice. Do you agree? What would you add? Please leave a comment below on BurrellesLuce Fresh Ideas.

Social Media Conference Didn’t Choose Wireless

Thursday, March 12th, 2009

The Ragan Sponsored Conference “Social Media for Communicators: A Web 2.0 Summit for Internal Communications, Public Relations and Marketing” is being held at the Wynn in Las Vegas. The great irony of the event is some of the leading social media gurus and bloggers are there to present in a venue where wireless is not provided. Wireless is available, but at a “tweeted” cost of $50,000. It was not cost effective for the conference. This resonated with me because on a daily basis I consult with BurrellesLuce clients struggling with how to be relevant and incorporate social media into their overall communications strategy.

The reality:
Every communicator and public relations professional today is faced with making decisions on how to allocate their organization’s resources. Very similar to this conference, it is a judgment call of economics and resources. Just as the tweets keep coming from a venue where wireless was not provided social media activity continues to increase as resourceful professionals “find a way” to be part of the conversation. Sadly, there is no perfect system. The fact that conversations are taking place and resources are being allocated to the development of these programs shows fortitude of communications to be relevant while being mindful of organization objectives. I wanted to share this example to let you know you are not alone and to show support of everyone faced with making tough business decisions every day.

The lesson:
Even though you don’t have the program you think you need to have or want to have the fact you are looking at this blog post relevant to your interests is a step in the right direction. The hardest part is getting started and you’ve already done that. Take the next step and provide feedback to be an active participant in the conversation. If the social media cobblers children have no wireless and they can survive so can you.

What is your $50,000 wireless challenge?