Posts Tagged ‘Kevin Dugan’


PR Nightmare

Friday, June 26th, 2009

Gail Nelson
Maybe it’s this week’s disturbing news – celebrities dying off in rapid-fire sequence and the economy’s uncertain lurching between signs of recovery and further decline – or maybe it’s seeing some new, unflattering photos of me posted on Facebook (always a downer). But, my thoughts have turned to the dark side. I find myself contemplating the places I don’t want to see my company or its clients’ names. Atop that list:

1. Job Vent: Employees use this website to rate their companies. While some firms score positive ratings, the vast majority do not. It could be worse, though. Do you remember that dot.com era invention, **uckedcompany.com? It thrived by posting internal memos and negative comments, and was far coarser than JobVent. (I can still remember subscribing to **uckedcompany.com using my credit card and feeling really awkward listing the service on my company expense report.)

2. Bad Pitch Blog: While Richard Laermer and Kevin Dugan sprinkle plenty of good advice among those embarrassing reprints of ineffective PR pitches, I know I would clutch my heart if Bad Pitch Blog was listed as a source on my BurrellesLuce media monitoring and measurement reports.

What is your least favorite PR nightmare?

nightmare_245360369_86e9f517821.jpg

Red State vs. Blue State: The Great Twitter Divide

Friday, February 20th, 2009

Gail Nelson
lovehate.jpgAs Kevin Dugan says in his recent post, microblogging site Twitter inspires a lot of passion. Twitter addicts are pitted against Twitter haters. And some people just don’t know what to make of Twitter.

Also this week, the social media haves and have-nots battled it out in the PR and marketing blogs. Jeremiah Owyang of Forrester weighed in on a discussion originating at Cece’s blog  as to whether a PR firm requires a high-profile, branded social media presence to legitimately advise its client. As of this morning, these two posts have attracted 90 comments.

From those who attend and ask questions at our webinars and download BurellesLuce newsletters and white papers, we know that many PR pros are still in the early stages of social media engagement.  My reaction to these heated discussions is that one-size-fit-all thinking – nobody should Twitter, everyone must have a big social media footprint – is very similar to Red State/Blue State thinking. Polarization doesn’t serve our country well all the time, and it’s probably not the best course for PR professionals. Experimentation with new channels is a good thing, but I think PR pros shine when they root their plans – whether for their clients and their own firms — in audience research and good communication strategy. What is your experience?