Posts Tagged ‘Ken Jacobs’


PR Industry Conferences: Connecting, Networking, Mentoring

Tuesday, November 6th, 2012

Like many of you, I attended the 2012 PRSA International Conference (as well as PRSSA—student conference) in San Francisco.  Since returning, I’ve been following many blog posts on what PR professionals (and students) learned and took away from the myriad sessions offered.  However, one post really struck me and I’d like to expand on it.

Shonali Burke posted to her Waxing Unlyrical blog that she believes the true value of these conferences has more to do with connecting and networking.  She says:

“The point is in collectively sharing, and participating in, and learning about, and growing our industry together.”  “The point is in relating to each other as people, and not just as ‘networkers,’ or ‘prospects’.  Because when we take the time to get to know the people behind the prospects, we learn what makes each other tick. We’re able to help each other out, even if there’s nothing in it for us.”

She goes on to say:

“And though we may not walk away with new business signed and sealed, I can guarantee you that the people we take the time to connect with – because we genuinely like and respect them, or we were just being nice – will remember us when someone asks for a referral, or has a job opening.”

I personally, met nearly 20 people in real life that I previously had only known through social media, as well as re-connected with a number of industry leaders that I only get to see that one time of year at a conference. It allows us to solicit feedback on our services related to the PR pros business—to ensure what we are offering is what they need. 

But, I’d like to go even one step further and encourage every PR pro (whether they are a PRSA member or not) to take some additional time and invest in the future of our profession by offering to mentor young pros or about-to-be pros (students).  Your practical guidance can complement their education, sharpening their focus on their career goals and helping them develop the professional and interpersonal skills they’ll need as they navigate the real-world. Students need your help, advice and friendship as they evolve into tomorrow’s public relations leaders. 

There is also the benefit of reverse mentoring. Ken Jacobs, principal at Jacobs Communications Consulting, recently talked about reverse mentoring in a BurrellesLuce webinar, “Managing, Motivating, and Leading Millennials,” which is available for download, by clicking the link. Your mentee very well may help you learn more about yourself and other generations.  They know things you may not and can teach you new job-specific skills. After all, we know that in this profession we never stop learning! Mentoring may even give your organization an edge when it comes to recruitment, as well as help making you a more effective manager.

The time to start investing in your mentoring relationships is now.  Are you ready? Please share your mentoring success stories here on the BurrellesLuce Fresh Ideas blog.

BurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading Millennials

Thursday, October 18th, 2012

BurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading MillennialsBurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading Millennials

When: Monday, October 22, 2012

Time: 1:00 pm EDT

Register Now!

The PR industry is recovering faster than the economy. So your organization must renew its focus on effectively engaging and inspiring Millennials, our largest and fastest-growing pool of PR professionals. That’s because they’re once again getting choosy about the firms where they work.

Is your organization Millennial-friendly? Join BurrellesLuce and Ken Jacobs, principal at Jacobs Communication Consulting, LLC, and find out!

This webinar will provide knowledge about this demographic group that will help attendees to better understand and lead them, while reducing the frustration many Gen-Xers and Boomers report in attempting to do so.

  • The 10 most important traits you must understand about Millennials.
  • The 20 most important actions you can take to help you manage, lead and motivate Millennials more effectively.
  • The dichotomy of their exaggerated-yet-delicate sense of self.
  • Why they want freedom, yet desire structure and frequent feedback.
  • Key differences between Millennials and Gen-Xers.
  • What they want from their work environment…and from you.
  • How to optimize your communications with them.

Register Now!

Moderator:
Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Managing, Motivating and Leading Millennials.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.

PRSA Counselors Academy 2010: Ken Jacobs, Jacobs Communications, Interviewed By Johna Burke, BurrellesLuce

Wednesday, September 8th, 2010

Transcript –

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m at the PRSA Counselors Academy with Ken.

Ken, will you please introduce yourself?

KEN JACOBS: Sure. I’m Ken Jacobs of Jacobs Communications Consulting, and I help public relations agencies in three ways: number one, to grow and manage their business; number two, improve client relationships and client service; and number three, to enhance staff performance and motivation, primarily through training.

BURKE: Great. Ken, you’re doing a session on working with millennials. Can you please share with the people that aren’t able to make it on some of the tips about effectively working with millennials in the workplace?

JACOBS: Sure. Well, the number one tip is to stop complaining about them, particularly if you’re a baby boomer like myself or if you’re in Gen X, but to appreciate the fact they are the largest and fastest growing part of our work force. They’re 37 percent of them today; by the year 2014 they’ll be 47 percent. SO we have no choice but to learn how to manage and motivate them. And I think the most important thing is to understand the different cultural issues that have affected this generation. Understand their values, understand what makes them tick, understand how they’re different from both the baby boomers and the gen Xers and learn to appreciate them. And once you gain some insight into how they think and how they work, they can be very, very productive and really contribute to your team.

BURKE: I think those are great points and reminders for all of us that work with them, to really find a way to bring out the value that they bring to the organization. Tell me again how people can find you on the web and in social media.

JACOBS: Sure. They can find me at www.jacobscomm.com, that’s J-A-C-O-B-S-C-O-double M-dot-com. They can also find me on Facebook and LinkedIn and Twitter.

BURKE: Ken, thank you so much.

JACOBS: Thank you.