Posts Tagged ‘Jargonology’


This Week’s Shot of Fresh: Ninjargon Masters, Epic Oscars Selfies, Customer Fealty, and Get Hired

Friday, March 7th, 2014
flickr user Mycael under CC BY License

flickr user Mycael under CC BY License

Shot of Fresh is our roundup of this week’s Fresh Ideas content.

Branding and Engagement Lessons From the Oscars

You may not have heard, but there was this selfie that broke Twitter … some famous people were in it? That and more insights into some things the Oscars did right – and not so right – on the branding and engagement front.

Create Goodwill to Gain Brand Advocates

“Discount Tire deprives of things to complain about. Fortunately, there are still politicians.” – My  dad. Aim to provide solid service and a great experience and watch your customer loyalty skyrocket.

PR Career Tips: Get Screened IN, Not OUT

You’re either in or you’re out, so best be in. Tressa Robbins shares tips from recruiters and PR pros from the PRSA St. Louis Career Development Day.

Jargonology Episode 8: Ninjargon

Tune in to the Jargonology season finale and determine whether you’re a ninjargon, or whether you just cause severe cases of ringage.

Jargonology Episode 8: Ninjargon

Thursday, March 6th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to today’s season finale of Jargonology and this week’s word: ninjargon. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Most influenzers and advocados seek to become master ninjargons, however when they fail they end up becoming over-emojinative, require high rates of hashtagectomies, and/or causing severe cases of ringage exacerbated by socialocity. Ninjargons are found in high concentrations in narcissystems.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

Transcript

Jargonology with BurrellesLuce.

Today’s word is ninjargon. One who uses industry jargon in so stealthy a manner that its use goes almost unnoticed. Ninjargon.

How would one use that in a sentence? Like this:

The keynote speaker was such a ninjargon that I didn’t even notice my ringage flaring up. Ninjargon.

Jargonology: If you can’t beat ’em, coin ’em.

This Week’s Shot of Fresh: Maintaining Your Modern Rolodex, Shirt Skirts Copyright Issues, and You Probably Have Ringage

Friday, February 28th, 2014
flickr user Flavio~ under CC BY license

flickr user Flavio~ under CC BY license

Shot of Fresh is our weekly roundup of Fresh Ideas content.

Networking: Keeping Contacts as a New Professional

The Rolodex may have gone the way of the cassette tape, but young professionals still need to keep their contacts organized. Tressa Robbins shares tips for networking and maintaining those hard-won connections.

Good PR or Copyright Landmine?

A rapper named after an article of clothing writes an article about himself under the byline of a New York Times writer, constructs a site that’s a dead ringer for the real Times site, and reclines as the attention pours in. Brilliant PR move, or quagmire of copyright issues?

Jargonology Episode 7: Ringage

Do you have a slight ringing in your ears? Do you read PR blogs and attend PR conferences? If so, you probably have ringage.

Jargonology Episode 7: Ringage

Thursday, February 27th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to this week’s word: ringage. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Ringage is modern workplace hazard for PR pros, aided in part by socialocity. But the desire to engage can lead to an increase in being over-emojinative and a higher rate of hashtagectomies. Members of a narcissystem may be common causes of ringage, and an influenzer or advocado may be especially susceptible to ringage.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel

Transcript

Jargonology with BurrellesLuce.

Today’s word is Ringage. The feeling of tinnitus brought on by the overuse of the word “engage.” Ringage.

Common symptoms of ringage?

1. Reading too many PR blogs

2. Attending PR conferences

3. Getting down on one knee

How would one use that in a sentence? Thusly:

The conference was very informative yet left me with a slight case of ringage.

Ringage.

Jargonology: If you can’t beat ’em, coin ’em.

This Week’s Shot of Fresh: Skills for the Job Hunt, the Harsh Facebook Reality, and Over-Emojinative

Friday, February 21st, 2014
flickr user wwarby under CC BY license

flickr user wwarby under CC BY license

Shot of Fresh is our weekly roundup of the latest Fresh Ideas content.

PR Job Hunting Skills: Tips From the Recruiters

If you were thinking about wearing flip flops and chewing gum at your next job interview, you should probably hold off on that. Guest blogger Debbie Friez shares some job hunting skills from a panel at Minnesota PRSA.

The New Reality of Facebook

What once was free is now … not so much. Facebook’s algorithm changes are all but forcing business pages to pay to boost posts or post ads. The only one receiving this news well is Facebook.

Jargonology Episode 6: Over-Emojinative

🙂 ☠ ლ(ಠ益ಠლ). If that makes sense to you, you’re either a Millennial or you’re over-emojinative, this week’s new Jargonology word.