Posts Tagged ‘Jargon’


Jargonology Episode 8: Ninjargon

Thursday, March 6th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to today’s season finale of Jargonology and this week’s word: ninjargon. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Most influenzers and advocados seek to become master ninjargons, however when they fail they end up becoming over-emojinative, require high rates of hashtagectomies, and/or causing severe cases of ringage exacerbated by socialocity. Ninjargons are found in high concentrations in narcissystems.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

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Transcript

Jargonology with BurrellesLuce.

Today’s word is ninjargon. One who uses industry jargon in so stealthy a manner that its use goes almost unnoticed. Ninjargon.

How would one use that in a sentence? Like this:

The keynote speaker was such a ninjargon that I didn’t even notice my ringage flaring up. Ninjargon.

Jargonology: If you can’t beat ’em, coin ’em.

Jargonology Episode 3: Advocado

Thursday, January 30th, 2014

Jargonology is our grand gesture to – our celebration of – the maligned corporate lexicon. To jargon, we doff our hats by coining new terms that, while tongue-in-cheek, are no less useful than existing jargon.

Awaken you inner word scientist and join us every Thursday when we uncover new Jargonology terms.  Leave your concoctions in the comments or tweet it at us at @BurrellesLuce

Watch on YouTube

Cabinsketch font by fontsquirrel

Jargonology, Episode 2: Influenzer

Thursday, January 23rd, 2014

Jargonology is our grand gesture to – our celebration of – the maligned corporate lexicon. To jargon, we doff our hats by coining new terms that, while tongue-in-cheek, are no less useful than existing jargon.

Awaken you inner word scientist and join us every Thursday when we uncover new Jargonology terms.  Leave your concoctions in the comments or tweet it at us at @BurrellesLuce

Watch on YouTube

CabinSketch font by fontsquirrel

Jargonology, Episode 1: Hashtagectomy

Thursday, January 16th, 2014

Jargonology is our grand gesture to – our celebration of – the maligned corporate lexicon. To jargon, we doff our hats by coining new terms that, while tongue-in-cheek, are no less useful than existing jargon.

Awaken you inner word scientist and join us every Thursday when we uncover new Jargonology terms.  Leave your concoctions in the comments or tweet it at us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel