Posts Tagged ‘Interpublic Group’

In PR and the Media: April 17, 2012

Tuesday, April 17th, 2012

A daily round-up of what’s trending in PR and the Media.

1. Hulu Plus hits 2 Million Subscribers, report says “Hulu Plus had about 1.5 million subscribers in January, and has been averaging about 1 million new subscribers each year. That figure appears to be on the rise.” (CNET)


2. Copyright conundrum in Oracle-Google case: Is a computer language fair game? “The final outcome of Oracle-Google trial will determine whether computer programming languages are subject to copyright law.” (CNET)


3. NYC Pressures Omnicom For Workplace Diversity “The city’s Office of the Comptroller has asked four holding companies — Omnicom, Interpublic Group, WPP and Publicis — to publicly disclose detailed submissions required by the U.S. Equal Employment Opportunity Commission to show just how diverse — or not — their workforces are.” (MediaPost)


4. U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study “Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture study.” (MarketWatch)


5. NAB: Adobe Study Shows High Online Ad Engagement “Completion rates for mid-roll online ads climb to 87% in second half of 2011.” (Broadcast and Cable)

In PR and the Media: August 22, 2011

Monday, August 22nd, 2011

Local TV Newscasts Expanding (NYT)
Rebounding after nearly three years of decline, local news stations are slowly adding staff back into their newsroom mix. But will this expansion be enough to revive the television industry?

StumbleUpon Delivers Half of U.S. Social Media Traffic (ReadWriteWeb)
While Facebook may have reached this milestone back in April 2010, StumbleUpon is proving it is also a force to be reckoned with – continually providing more referrals than Twitter.

Initiative to Marketers: Wake Up, Optimize Brand Content Online (Media Post)
“40% of customers now say they will not buy a brand if they can’t find the right information about it online,” according to a new consumer survey by Initiative, the Interpublic Group media agency.

Most Android Apps Sit Idle, Top-50 Apps Make Up 61% of All Usage, Nielsen Finds (BGR)
The first report by Nielsen, using software that directly measures consumers’ behavior rather than relying on surveys, finds that Android users spend almost double the amount of time using apps than browsing the mobile web.

The Evolution of Search Will Refine the Spectrum of Quality in Media (
Despite the evolution of technology and search functionality, search engines are not getting any better as more and more erroneous content is being pulled to the top of results. This post highlights five ways search engines can decrease spam and improve the quality of content.