Posts Tagged ‘IABC Phoenix’


How Technology is Changing the Way We Connect

Monday, November 25th, 2013

by flickr user Eric Fischer

by flickr user Eric Fischer

by Bill Werner*

On November 21, I attended the IABC Phoenix luncheon, where Cisco’s Senior Communication and Marketing Manager Brad Whitworth gave a talk on how technology is changing communication in the world.

Whitworth noted that these days technology is so relevant in our daily communication world that we now notice where we cannot communicate instead of where we can. With widespread wifi hotspots and vast cell phone service coverage, we know where we can’t use our devices, whereas not so long ago, it was the opposite.  Now, we expect service wherever we go. We expect to be connected at coffee shops, bars, restaurants, hotels, and airports. What used to a bonus offering is now a must, and if one of these spots is lacking connectivity, we’re not very happy.

Wifi is also becoming part of activities that usually seem mundane, and becoming a way to control and monitor entire cities and organizations. For example, some cities are implementing systems that notify you of available parking spots. With the ready availability of wifi towers, GPS systems, and apps, one can find a parking spot on a mobile phone. With these same resources, cities are revamping plans for trash pickup, with sensors that indicate how full cans are and routing trucks only to areas with full cans.

The changing roles of technology are also changing the way we network and create our network. Whitworth advised that effective communication is all about building your network and using modern technology to your benefit. To do so, he explained that we must live outside our comfort zone, and not be afraid to use all types of groups and applications, including but not limited to LinkedIn, Facebook, and Twitter.

A handy rule he recommended is to “build your network before you need your network.” It’s a lot more beneficial to have a network when you can offer people something instead of asking for something. Finally, Whitworth believes that face-to-face networking is still relevant, and that we should always take advantage of it whenever possible, as, he explained, it’s the best way for people to really know you.

This was my first IABC meeting, and I look forward to putting Whitworth’s insights and suggestions into practice. I plan to integrate plenty of face-to-face events into my networking strategy while also building my networking groups digitally. Do you know of or are you part of useful networking events in the Phoenix area? What sorts of networking events have you found to be the most valuable?

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Bill Werner is an Arizona native and Business Development Director at BurrellesLuce, where his focus is developing client relations and providing clients with a comprehensive solution to their needs. His background is in the construction industry, where he learned that developing relationships and communicating are the keys to success. Bill’s family of three includes Katie and their newborn son, Gavin, as well as two cats and two dogs.