Posts Tagged ‘how-to’

Social Media: Stop, Look and Listen

Thursday, March 7th, 2013
Flickr: Paul G - the|G|tm

Flickr: Paul G - the|G|tm

Every day, my Google Reader is chock full of “how to” and “must do” articles especially when it comes to social media.  We read about how important it is to “engage with our audiences.” We hear that we must be “in the conversation.” We’re told that our brand will die if we don’t have a Facebook page – just kidding, but you get the idea.

I’d like to take a step back—back to the basics. I believe many of us got onto social media sites because we thought that was the thing to do. While that may be somewhat true, some may need to re-think why they are there; and, surprisingly (to those of us in the biz), there are a whole lot of businesses and organizations that are just now getting into social media. So, let’s talk about what you should do before making that leap (or if you want to re-evaluate why you’re there).

One thing it seems a lot of folks miss is that before you start posting, purporting, and professing in social media, you should stop, look, and listen. Just like we were taught as kids before crossing the road.  Here is a partial list of things to look and listen for:

Track your competitors.

  • Who is saying what?
  • What platform(s) are most popular in these exchanges?

Observe industry issues/trends.

  • What is being talked about?
  • Where are they talking

Monitor your own company/organization/issues

  • Who’s talking? Are these people in my target audience or are they influencers of you target audience?
  • What are they saying?
  • Where are most of the conversations happening?
  • When are these dialogues taking place?
  • What does your company want to achieve in social media?

Once you have the answers to these questions, then you can make an educated decision about whether you need to simply have a passive presence or need to be actively involved and on what platforms. In this way, you are able to create a plan of action and decide how to best allocate resources.

As Seth Godin says, “It’s a process, not an event.” Social media is not something you should just jump in and “wing it.” It takes time, commitment and resources to be done right.

What tips would you offer someone who feels intimidated or tentative about using social media channels?

Default Email Address for Facebook Users Changed to Address and How to Change It Back

Wednesday, June 27th, 2012

by Deborah Gilbert-Rogers*


Given its track record for transparency, it’s no wonder many Facebook users don’t trust the site on privacy issues. Still some Facebook users are in shock that the social media giant recently issued yet another change without first notifying its members.  

As reported by the Asheville Citizen-Times, “The latest kerfuffle is over Facebook’s decision to replace the personal email addresses on a user’s profile page with an email address. It coincided with a decision Monday by Facebook to halt testing – at least temporarily – of a feature called Find Friends Nearby, a location service that identifies other Facebook users in the vicinity.”

It’s unclear if Facebook intentionally left the part about users’ private email addresses being hidden out of the notification that told users they would be given a Facebook branded email address. Regardless, if you’re one of the nearly 900 million users opted in without consent, you’ll probably want to change your email display settings back.

Since Timelines have replaced profiles, changing your settings to display the email address of your choice and hiding the Facebook-assigned email can be a bit tricky. Here’s how to make the changes. (Note: There are a number of ways to do this, but this is how we did it.)

Step-by-Step for Removing/Displaying Email Contact Information on Facebook

  1. Log into Facebook.
  2. Click on your name in the upper right corner of the blue Facebook toolbar.
  3. On your timeline, click on the gray “Update Info” button located to the right of your profile picture and bolded name. 
  4. The Contact Info box displays all the screen names, websites, and email addresses Facebook has listed for you.
  5. Click on the pencil/edit icon.
  6. In the Email section, you will have the option to add/remove emails and to change the display and privacy settings for each email listed.
  7. To the right of each email address there are two icons. The first icon (from the left) lists the settings for who can view the particular email address. Click on the down arrow to select which lists and users can view the email address.
  8. The second icon gives settings for whether the email address is hidden on your timeline. The default on most addresses is “Hidden from Timeline.” But the Facebook assigned email address is defaulted to “Shown on Timeline.”
  9. After the desired changes have been made, click Save.

What do you think of Facebook’s latest changes? Please leave a comment here on BurrellesLuce Fresh Ideas and let us know.


Bio: After graduating from Rider University, where she received a B.A. in English-writing and minor degrees in Gender Studies and French, Deborah joined the BurrellesLuce Marketing team in 2007.  As a marketing specialist she continues to help develop the company’s thought leadership and social media efforts, including the copywriting and editing of day-to-day marketing initiatives and management of the BurrellesLuce Fresh Ideas blog. Facebook: BurrellesLuce Twitter: @BurrellesLuce LinkedIn: dgrogers

Required Reading for PR Professionals

Friday, August 27th, 2010

Valerie Simon

Required Reading for PR ProfessionalsAs interns head into the office for the first time this fall, eager to make a good impression and begin a successful career, wouldn’t it be nice to be given a reading list…a list of books that hold the secrets and lessons to give you that extra advantage? I decided to ask a few leaders in the PR industry, “Is there a book you’d consider ‘required reading’? Something you wish every new hire read prior to their first day on the job?” Here are their responses:

Beyond How-to and PR 2.0
“I think better than any how-to or PR 2.0 book are business bios that inspire,(e.g., Howard Schulz, J. Dyson), books re: creativity, and Mad Men,” says Dorothy Crenshaw, CEO and creative director Crenshaw Communications. Personally, I love reading the biographies of successful business leaders; in fact, Howard Schulz’s “Pour Your Heart Into It” has a special place on my bookshelf.

Good for All Levels
Stephanie Smirnov, president, Devries PR suggests “Making News in the Digital Era” by David Henderson.

Global Clientele and Mega Trends
Alex Aizenberg , group manager, Weber Shandwick: “Hot, Flat, and Crowded” and “The World Is Flat” both by Tom Friedman.

Must Reads
Richard Laermer, founder and CEO, RLM Public Relations: “Elements of Style” by E.B. White and “On Writing Well” by Wiliam Zinsser.

Start Your Career Right
Christine Barney, CEO Rbb Public Relations: “The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t” by Robert Sutton.

The World Around You
As Stefan Pollack, president of The Pollack PR Marketing Group points out, “With today’s explosion of information, to me, required reading is to read everything one can get their hands on.  Books, eBooks, white papers, blogs, etc..Today’s entry level pro needs to up their level of intellectual curiosity and their life experiences. They need to know more about everything and as important link it to their pursuit for a career in PR.” Pollack’s recommendation: “the Book of Life, the life that is around you both near and far. By upping one’s intellectual curiosity, new hires, run the greater chance of understanding the contextual relevance of what they read when applying it to what they do. ”

As for my suggestions? Attempting to choose a single book to offer up as required reading is certainly not easy. My friends at BurrellesLuce and I frequently pass around books and a few of my favorite books, among those that have circulated, include:

But I think that if I could mandate a single book as required reading for new hires, I’d just stick to an old favorite: “How to Win Friends and Influence People” by Dale Carnegie. While Carnegie may have written the book in 1936, the simple lessons are timeless and perhaps more important today than ever before.

What book would you suggest a new employee reads before coming on board at your organization?