Posts Tagged ‘Gmail’


This Week’s Shot of Fresh: Google Might Get You Arrested, Never Compare Fans to Muftis, and a Doff to Jargon

Friday, January 17th, 2014

Shot of Fresh: our roundup of this week’s Fresh Ideas content.

flickr user StuartWebster
flickr user StuartWebster

Gmail Changes = Time to Revisit Your Online Settings

Now Google Plus users can send you an email on your Gmail account even if they don’t have your email address. And if someone takes out a restraining order on you, they probably shouldn’t be part of your Google circle.

Outlander and the Power of the Fan Base

A Variety reporter pens a poorly-worded synopsis of Outander, a new show on Starz, fans respond in droves, and in a tweet the journalist compares fans to muftis issuing fatwas a la Salman Rushdie and the Ayatollah. PR, ur doin it rong.

Jargonology, Episode 1: Hashtagectomy

Jargon: Love it, hate it, ignore it completely, it’s not going anywhere. And so we created Jargonology, our grand gesture to the maligned corporate lexicon. Sit back, relax, and take 27 seconds out of your day to learn the latest in tongue-in-cheek vocabulary.

Gmail Changes = Time to Revisit Your Online Settings

Monday, January 13th, 2014

Gmail changes Google plus security privacy settings Ellis Friedman BurrellesLuce Fresh IdeasThink you’re anonymous online and your Gmail account is confidential? Think again. Last Thursday Google announced changes to Gmail that will allow someone to email you at your Gmail address even if they don’t know that address, as long as both of you are Google Plus and Gmail users. Even better: this capability will be enabled automatically, and requires manual opt-out (and here’s how to do that).

On its official blog, Gmail frames the change as allowing you to “reach the people you know more easily.” Of course, if you don’t actually know the person, this does away with one more layer of protection from your email and effectively integrates Google Plus and Gmail into one messaging service. The flip side is that this could make it even easier to network with other industry figures or potential clients whose email address you’ve forgotten to note, but it seems like a lot of changes and automations actually leave more room for breach of privacy than ever before.

Aside from getting emails from people you don’t know – and maybe don’t want emailing you – there may be more worries with Google Plus’s automation, as in the December case of a man arrested for violating a restraining order taken out by his ex-girlfriend because he sent her an email to join Google Plus. The catch? He says he didn’t send it – Google did, and he didn’t know about it. It’s not clear whether that’s what actually happened, but Google’s automatic invitations have caused ire for some years.

Though the aforementioned incident occurred before Gmail’s announcement last week, the takeaway for PR pros is to never assume that automation by default works in favor of your privacy. And PR pros, who tend to have prolific breadth in their social media and online accounts, must be extra cautious with their social presence.

So take this as a New Year’s reminder to take a few minutes and review the settings and privacy on all your social media accounts. And always make sure you or someone on your team closely monitors changes made to social media, search, and email platforms – you don’t want to have to jump into crisis mode over a preventable online slip-up.

Vacationing off the Grid

Tuesday, July 19th, 2011
Oceanview from Vijitt Resort, Phuket - Photo credit: Debbie Friez

Oceanview from Vijitt Resort, Phuket - Photo credit: Debbie Friez

Around this time last year, I asked, “Do you need to unplug from social media?” in a BurrellesLuce Fresh Ideas post. At the time, I admitted I couldn’t completely do it, but I had tried to limit my time online.  Realizing I might need a break from the noise, I decided to try harder, this year. I was NOT taking my BlackBerry with me on vacation to Singapore and Phuket, Thailand.

Reality Check
Be honest. Can you live without a mobile phone? The real answer should be a resounding “Yes,” but it’s not easy! My husband and I are used to being able to contact each other whenever we want, so the idea of “no phones” did not seem plausible. Our trip started with a work conference for my husband, so he would need his work BlackBerry. I decided to take his personal BlackBerry, but turn-off any roaming ability for data. This would limit me to when I was in network (U.S. only) and WiFi areas for anything but calling and texting. I don’t have the text posting ability set-up for Facebook and Twitter, so I wouldn’t be tempted to post that way.

Despite our preparations, it was harder than I thought to turn off our electronics! I love posting my observations (that I think are funny or interesting), and suddenly, I couldn’t! I did bring my BlackBerry Playbook this way, if there was WiFi, usually in public areas of the resorts, when I was admiring the beautiful view from the Singapore Flyer, I could only take pictures and record with my Flip camera. When I caught a couple taking “action shots” of each other on the beach, I could only laugh. (I couldn’t even point, because that is very rude in Asian cultures.)

However, the time difference actually made my limited time online easier to handle. Very few friends were online when I was, so I didn’t linger as long as usual. I discovered Peter Shankman was also in Thailand, so I asked him for advice on where to go. It was comforting to know I wasn’t the only one who couldn’t sleep and was posting at what would be the middle of the night back home on the East coast.

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Highlights From 2010 PRSA Travel & Tourism: Sree Sreenivasan, Columbia University, & Johna Burke, BurrellesLuce

Thursday, July 1st, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference and I’m joined by Sree.

Sree, will you please introduce yourself?

SREE SREENIVASAN:  Hi, folks, I’m Sree Sreenivasan. I’m a dean of student affairs at Columbia’s Graduate School of Journalism. And I teach in the digital media program there.

BURKE:  And I’ve heard Sree speak a couple of times, and I always take away great value from the presentation. You know, I think it’s interesting that you were an early adopter of Google, but for things like Google Buzz and Google Wave, you haven’t quite seen the value of those things yet.  So I think you have a really healthy perspective of how you look at things, and can you share some of those tips with the audience now about how they should try to find things and work them into what works for them as opposed to just adopting everything that’s out there?

SREENIVASAN:  Sure. This is, I like to say, very–or in a very early time in social media. This is where the Internet was in 1996, where radio was in 1912, where TV was in 1950, which means there’s a lot of new stuff coming all the time and you have to decide, though, whether to jump on things or not.

My own rule is, I’ll only work with something once it fits into my work flow and my life flow.  Work flow, life flow.  If it doesn’t do both, it’s not for me.  That doesn’t mean it’s not for other people.

So for example, Google Buzz and Google Wave are great examples of things that people love and thousands, millions of people maybe around the world use it. In fact, we all one day woke up and were on Google Buzz without knowing it because it’s something every Gmail user was on Google Buzz.  But what I’ve—I say is find when–only when it’s time for that technology for you should you use it.  So an example is Facebook.  I work at a university and Facebook was available very early.  I probably joined two years after everybody else did and couldn’t quite figure out how I can use it in my work till even after that.  Same thing with Twitter. Once you find something, then you are ready for it, then you use it.  Don’t panic, don’t worry that everybody’s using something that’s not important. Use the things that work for you.

The other thought about all of this is that it’s going to keep changing, and what we need to build is an ear that is listening to these new ideas and then looking for where we can–we can come aboard. Right now geolocation’s very big. I think it’s going to get bigger. Social media, I think, is much bigger than we imagined, and especially PR people need to be paying attention.

BURKE:  Great, Sree.  And where can people find you online and in social media?

SREENIVASAN:  Sure. My main web address is sree.net.  So if you Google “Sree” I come up first.  But Sree Stinks come ups–comes up afterwards, which doesn’t matter because the main thing is that I come up first.  But you can also find me on Twitter @sreenet, S-R-E-E-N-E-T, and on Facebook I have a page where I’m posting tech tips, job ideas, which is sree–sreetips.  So it’s www.facebook.com/sreetips.

BURKE:  Great.  Thank you so much.

SREENIVASAN:  Thanks.