Posts Tagged ‘genX’

BurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading Millennials

Thursday, October 18th, 2012

BurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading MillennialsBurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading Millennials

When: Monday, October 22, 2012

Time: 1:00 pm EDT

Register Now!

The PR industry is recovering faster than the economy. So your organization must renew its focus on effectively engaging and inspiring Millennials, our largest and fastest-growing pool of PR professionals. That’s because they’re once again getting choosy about the firms where they work.

Is your organization Millennial-friendly? Join BurrellesLuce and Ken Jacobs, principal at Jacobs Communication Consulting, LLC, and find out!

This webinar will provide knowledge about this demographic group that will help attendees to better understand and lead them, while reducing the frustration many Gen-Xers and Boomers report in attempting to do so.

  • The 10 most important traits you must understand about Millennials.
  • The 20 most important actions you can take to help you manage, lead and motivate Millennials more effectively.
  • The dichotomy of their exaggerated-yet-delicate sense of self.
  • Why they want freedom, yet desire structure and frequent feedback.
  • Key differences between Millennials and Gen-Xers.
  • What they want from their work environment…and from you.
  • How to optimize your communications with them.

Register Now!

Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Managing, Motivating and Leading Millennials.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at

PRSA Counselors Academy 2010: Ken Jacobs, Jacobs Communications, Interviewed By Johna Burke, BurrellesLuce

Wednesday, September 8th, 2010

Transcript –

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m at the PRSA Counselors Academy with Ken.

Ken, will you please introduce yourself?

KEN JACOBS: Sure. I’m Ken Jacobs of Jacobs Communications Consulting, and I help public relations agencies in three ways: number one, to grow and manage their business; number two, improve client relationships and client service; and number three, to enhance staff performance and motivation, primarily through training.

BURKE: Great. Ken, you’re doing a session on working with millennials. Can you please share with the people that aren’t able to make it on some of the tips about effectively working with millennials in the workplace?

JACOBS: Sure. Well, the number one tip is to stop complaining about them, particularly if you’re a baby boomer like myself or if you’re in Gen X, but to appreciate the fact they are the largest and fastest growing part of our work force. They’re 37 percent of them today; by the year 2014 they’ll be 47 percent. SO we have no choice but to learn how to manage and motivate them. And I think the most important thing is to understand the different cultural issues that have affected this generation. Understand their values, understand what makes them tick, understand how they’re different from both the baby boomers and the gen Xers and learn to appreciate them. And once you gain some insight into how they think and how they work, they can be very, very productive and really contribute to your team.

BURKE: I think those are great points and reminders for all of us that work with them, to really find a way to bring out the value that they bring to the organization. Tell me again how people can find you on the web and in social media.

JACOBS: Sure. They can find me at, that’s J-A-C-O-B-S-C-O-double M-dot-com. They can also find me on Facebook and LinkedIn and Twitter.

BURKE: Ken, thank you so much.

JACOBS: Thank you. 

Do Communication Styles Really Differ Among The Generations?

Friday, March 26th, 2010

millenial communications

Valerie Simon

Do you choose your words carefully? I’m not referring to SEO, but to everyday communication – blog posts, emails, texts, meetings, and even office conversations.

Recently, I have heard several Gen X managers, voice concerns regarding patterns of communication they are noticing in Gen Y employees; in particular, lengthy email exchanges that could be more efficiently managed with a quick phone call or a stroll 30 feet away, and tweets and emails which appear hastily written and not well thought out. Is this simply the result of a heightened comfort level that comes with growing up immersed in digital communications?

While I have read concerns that these digital habits also have a negative effect on face-to-face communications skills, my experience has been quite the opposite. In fact, I have noticed many of these same members of Gen Y, thrive in “real life” conversations. I see a respect and humility in their body language, and have been touched by the sincerity and thoughtfulness of their words. Looking someone in the eye seems to bring out a heightened awareness of the impact of their words and adds a sense of importance to the discussion.

As a Gen X’er, I grew up with the utmost respect for the written word. Letters were to be carefully crafted and edited. The only content available to the general public was published by professional journalists. To this day the power of the written word leaves me awed, impressed, and perhaps a little intimidated. Conversely, I find it easy to become extremely casual in conversation. A mentor recently encouraged me to write out my thoughts before meetings, so not to let my enthusiasm deter me from effective communication.

My BurrellesLuce colleague Crystal DeGoede recently questioned whether the mentality of other generations is the same as millennials. I wonder whether it is the mentality that is so different or simply the way in which the different generations communicate. Does growing up in a digital environment alter both written and in person communication styles? I’d be curious to hear your thoughts. What differences do you see between the communication styles of Gen Y and Gen X? And let’s not forget about the Boomers… how does their communication style fit into the mix?

Four Generations of Media… One Audience?

Tuesday, September 30th, 2008

bridgingthegap.jpgMany PR professionals like you grapple with how best to reach a multi-generational audience – who just so happens to have varying media preferences. In a recent BurrellesLuce survey, 42 percent of respondents indicated that they use generational segmentation in their media strategies. Social Media is the most frequently used targeting tactic. Why don’t you share your opinions on this topic? To help get your gears turning, check out this whitepaper.