Posts Tagged ‘free’

BurrellesLuce Complimentary Webinar: Copyright Compliance – What Every Media Relations Professional Should Know

Friday, December 7th, 2012

BurrellesLuce Complimentary Webinar: Copyright Compliance - What Every Media Relations Professional Should KnowCopyright Compliance What Every Media Relations Professional Should Know.

When: Tuesday, December 11, 2012

Time: 1pm EST

Register Now!

As a communications or PR practitioner, you are under increasing pressure to prove the value of what you do. Now, with technology and the availability of digital content, the line between sharing and plagiarizing becomes increasingly blurred.

Anyone can pull material from the Internet, share it, and declare it their own. It is easy for organizations and professionals to unwittingly fall into the plagiarism trap. The consequences of copyright infringement also are serious and content providers are enforcing laws to protect and manage the rights of their content.

Join BurrellesLuce and Wilma K. Mathews, head of the IABC ethics committee and a respected faculty member at the Walter Cronkite School of Journalism & Mass Communication, for this 60-minute educational webinar, “Copyright Compliance: What Every Media Relations Professional Should Know.” 

In this webinar, Wilma will review plagiarism and copyright violations, using real-life examples to explain why it is important to educate yourself, your staff and employees about both.

During the session you will learn:

  • The difference between plagiarism and copyright infringement.
  • How the Internet is making everyone a plagiarist.
  • How writers may be putting their companies in jeopardy.
  • How to check for plagiarism or copyright infringement.

Register Now!

Johna Burke, senior vice president, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Copyright Compliance: What Every Media Relations Professional Should Know.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at .


Wilma MathewsWilma K. Mathews is a fellow and accredited member of the International Association of Business Communicators (IABC). Mathews currently serves as chair of the IABC Ethics Committee. She previously served as chair of the IABC Research Foundation and the Accreditation Council, and twice was a member of the IABC executive board. She is a Gold Quill winner for media relations and writing. She is co-author of On Deadline: Managing Media Relations.

Complimentary BurrellesLuce Webinar: Don’t Be A Tool: A Guide To The Latest Social Media Tools

Friday, October 5th, 2012

Complimentary BurrellesLuce Webinar: Don't Be a Tool: A Guide to Social Media ToolsComplimentary BurrellesLuce Webinar: “Don’t Be A Tool: A Guide To The Latest Social Media Tools”

When: Tuesday, October 9, 2012.

Time: 1 p.m. EDT


Nearly every month yet another Social Media Measurement tool appears on the horizon, promising to bring better insights, increased efficiently, and better performance. But do all these tools really live up to the hype? Are these tools all they are cracked up to be? Which ones are really worth looking at? Are paid tools necessarily better than free ones?

Join BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies for an informative 60-minute webcast, “Don’t Be A Tool: A Guide To The Latest Social Media Tools,” where these questions and others will be answered.

During the webinar you will learn:

  • About the Social Media Shiny Tool Syndrome
  • 4 steps to avoid the trapping of Social Media Shiny Tool Syndrome
  • A rundown of the best free and paid tools for listening, influencer identification, monitoring and management, and conversion tracking
  • Tips to help ensure you get the most out of new and existing tools



Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Don’t Be A Tool: A Guide To The Latest Social Media Tools.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at


Brad B. McCormick (@darbtx), is principal at 10 Louder Strategies. He has over 13 years of global agency experiencing leading teams in the creation of award-winning, integrated campaigns. His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show. Brad has been quoted in the New York Times and Business Week and has written for both PRWeek , which has named him one of four “Top Digital Creative Minds” in 2008, and Ad Age.

What’s in Your (Facebook) Newsfeed?

Wednesday, June 1st, 2011

Deborah Gilbert-Rogers*

Facebook continues to roll out new site features and enhancements aimed at keeping users connected to each other and the platform.  However, in what appears to be a counter-intuitive move, the social media giant may actually be making it harder for individuals to see the Facebook Newsfeedcontent that truly matters to them.

If you’re like many users, you’re probably already frustrated with how hard it is to wade through the number of erroneous game requests and “friending” updates (i.e., Y person is now friends with X person) that appear in your Facebook newsfeed.

As if it wasn’t hard enough to get to the “important” stuff or at very least the content that is somewhat interesting – by default the newsfeed content is limited to only those friends and pages with whom you’ve had the most activity with recently. This means that you are not seeing all of the updates and info being posted from all of your contacts. And if you admin for a page, then neither are your fans/followers.

While this may not be a problem for some, others may, in fact, wish to see updates and links from all their connections. After all, that is the point of Facebook right?

Solution: To change the setting for your newsfeed, simply scroll to the bottom of the feed and click Edit Options. In the drop-down, select “Show Content from All Friends and Pages.” If there are individuals whom you would like to hide posts from, you can do so by adding them to the textbox. Then click Save.

Want the low-down on more Facebook Features? Download this free BurrellesLuce tip sheet, “Ten Tips for PR Professionals: Facebook Features” from our Resource Center.

So, what is in your Facebook newsfeed? How do you think these settings affect your ability to connect with your audiences and friends? Please share your thoughts by leaving a comment here on Fresh Ideas.


Bio: After graduating from Rider University, where she received a B.A. in English-writing and minor degrees in Gender Studies and French, Deborah joined the BurrellesLuce Marketing team in 2007.  As a marketing specialist she continues to help develop the company’s thought leadership and social media efforts, including the copywriting and editing of day-to-day marketing initiatives and management of the BurrellesLuce Fresh Ideas blog. Facebook: BurrellesLuce Twitter: @BurrellesLuce LinkedIn: dgrogers  

Part 1: Licensing – Monetizing Content in a 30-Second World

Monday, January 24th, 2011

My name is Dan Schaible. In past lives, I accrued 27 years working in newspapers for large media companies including Newhouse, Murdoch, Thompson, and Hearst. I worked in advertising, production, labor, and IT.  I currently handle the relationships with content providers for the pre-eminent American brand in full-service media monitoring, planning, and measurement – BurrellesLuce. This position, with the experience of those past lives, allows me a broad view of the media industry and the challenges it faces.Copyright sign

The challenges are formidable and immediate. More importantly, however, I see tremendous opportunity.

Let me start by saying that content is not free. But let me also quickly emphasize that content must not be perceived as expensive either. It has to compete with free or at least the perception that content is free.

Information is, ultimately, created by people with mortgages to pay – even corporate titans have a roof expense; some are just larger than others.

People, individually and as part of an enterprise, want more and more of this information, and they want it in real-time. The information-consumer is not really concerned with the technology. They just want what they want, when they want it, where they want it, and how they want it. Most users of content are not going to go beyond their usual routines to get info. They are not really concerned with platforms or formats. They are all about convenience; their convenience. In general, they are impatient, conditioned as they are by the 30-second sound bite, the 140-character tweet, and of most importance, the compilation of “hextracts” (headline/extract) and associated links as search or news results, which, by the way, will continue to defy monetization. Oh, and they want this all for free.

I am convinced that, even in the digital world, there is still and there will continue to be a place for full publication and page formats. This falls mostly within the areas of individual use and first use. These formats have an advertising and/or subscription component to provide some support for the creators’ mortgage payment, as long as the payments have been modified.

The 30-second formats are now clearly the largest format in use for the delivery of content to the user. The users receiving information in this “bite” format represent both individual and enterprise, initial use and reuse and generally do not provide support from advertising – except when the consumer occasionally follows the link to the article. These 30-second formats are all about the article format standing alone. Focus on monetizing the article will provide the big win/win for the consumer and the provider. Did I mention this is my view we are talking about here?

So, pretty simple right? Just come up with a way to charge for the use of the article when somebody reads the whole article instead of the hextract. Do this regardless of whether that somebody is the first reader of the article or the recipient of it being passed along in an email. Make the charge a passive transaction and at a price the consumer considers fair (I can hear Clay Shirky from here on that statement).The technology to do just this is actually, for the most part, already in existence.

Then why hasn’t it been done?

In my next post, I will provide my own take on this.

The Music Business Rocks On… Shrugging Off Internet Challenges From The Past

Wednesday, October 13th, 2010
Image Source: The

Image Source: The

Over the last 10 years the music business has resembled the “boy” in lyrics from any of the countless number of songs written over the years about “boy meets girl,” “boy loses girl,” and/or “boys falls back in love with girl.” The music industry has been in a tailspin since 1999 (coincidentally the same year Napster was spawned). The advent of peer-to-peer services caused massive music piracy and, with free music just a click away, proved to be the direct blow that would send CD sales plummeting and ultimately crippling a once very profitable industry.

However, the music business seems to have bottomed out and actually managed to grow over the last two years (the entire British music business grew 5 percent from 2008 -2009). One way it has managed this is by returning to its roots – live performances. When I attended my first concert, (Ozzie Osborne –  What was I thinking?), I had no idea at the time Mr. Osborne, for the most part, was touring as a way to market his new album. Although I would like to think the bands I saw back in the day were there because they truly enjoyed playing live (I’m sure some did), the concert was more of a live commercial to promote their new albums and get people to buy them.

These days’ bands are touring again to cash in on booming ticket sales (with top acts commanding over 100 dollars) and are laughing all the way to the bank as they play in front of sold out crowds. “Many of the acts selling out stadiums are old,” says Rob Hallet, the president of international touring at AEG Live. The top three American touring acts last year were U2 (average age: 49), Bruce Springsteen (61) and a double bill of Billy Joel (61) and Elton John (63). All have contributed to a surge in ticket prices – tripling from $1.5 billion in 1999 to $4.6 billion in 2009.  It’s not that more people are going to live performances, but rather paying more per ticket. According to Pollstar, a research firm that tracks the market, the average ticket price should be $35.30 today if they increased in line with inflation. Instead the average price of a ticket costs a whopping $62.57.

Bands not only are relying on live performances. They also are looking to alternative revenue streams to help mitigate the drop in CD sales, such as merchandising, sponsorships, online streaming and emerging markets. One area that is booming is publishing. Music’s best customer is television “Watch any evening’s worth of TV and count how many times you hear music in the background,” says Jeremy Lascellas, chief executive of Chrysalis.

If the music business could figure out a way to share a synergistic relationship with the Internet, other forms of media and entertainment can surely learn from their long strange trip. Although the music industry is relying less on CD sales and more on alternative revenue streams – one thing is certain: people continue to pay a premium for quality content regardless of whether it’s coming from a 3-D movie screen ($20 average price per ticket in New York) or Mick Jagger’s 67 year old vocal pipes.