Posts Tagged ‘evolution’


Social Media Gets UnSocial

Friday, October 22nd, 2010

by Lauren Shapiro*

unsocial

The evolution of social media’s impact on the way we communicate is so vast and is changing so rapidly that experts can’t write their text books fast enough. New developments in social media technologies seem to be positioning themselves in a manner that allows users to find each other online through friends, interests, location, and connecting them offline with tools such as Facebook’s location application, FourSquare and, the communication professional’s favorite, the TweetUp. Thankfully, the world of technology has realized that users seek interaction beyond the computer screen and are finding new niches in the marketplace to make that happen.

According to this TechCrunch article, UnSocial, the newest app for iPhone and Droid, is “geared towards professionals who want to connect with other professionals in similar or related fields, who happen to be nearby.” But don’t let the name fool you, the whole point of UnSocial is to help users bloom into social butterflies within their industry. Using your LinkedIn login/password, the application will ask you to input words that describe your professional background, as well as characteristics of people you are looking to connect with. The app searches for people who match your criteria within close proximity of your location. If you find someone you want to connect with, you can then message, email, or even call that person.

The application is geared toward professionals, but even more specifically toward users attending conferences. The program will help users to more easily indentify the people they most want to network with. I wonder if we will see this app at next year’s PRSA?

How do you see this or similar technology helping media relations and public relations professionals build their offline networks? Do you think that the communications industry will be quick to adopt this type of application at industry events? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

Technology Might Be Changing, but Media Relations Best Practices Still Apply

Wednesday, June 10th, 2009

bullhornillustration_3418213772_f18071b855_o.gifAs we watch the Internet’s evolution, the introduction of mobile news, and the growth of social media, we tend to think that media relations is also changing. Not really. True, communications technology is changing, but media relations itself remains essentially the same. 

We already know the media relations basics, right? 

  1. Do your homework and research.
  2. Think like a journalist.
  3. Write a catchy headline or subject line.
  4. Know who you are pitching. 
  5. Use the K.I.S.S. method – keep it short and simple.
  6. Be honest.
  7. Know your story and why it’s newsworthy. 

Most importantly, in the words of Jon Greer, “If I could wave a magic wand and change one thing about PR, it would be this: to make all press releases and PR pronouncements about the interests of readers, users and editors, not about the organization issuing the press release.”

What is changing is how we get this information in the hands of the media and the format. (Reminiscing break: remember when you used to stand at the copy machine and spent hours stuffing physical press kits with printed releases, photos with caption stickers, and any other collateral you could think of?  I sure do!) 

Now, all press releases need to be multimedia. Print publications may use a video for their website. Radio and TV stations may not only use the audio or video sound bites, but also a printed story for their website. 

Sternal Communications Understanding Marketing site recently published a PR Checklist for Media Relations to help you ensure your story is strong enough to make it through the newsroom clutter. 

What are you doing differently these days to make sure your media relations program is successful?