Posts Tagged ‘evaluating’


Highlights from BurrellesLuce #PRWebinar – Tips for Planning & Evaluating Successful Events

Tuesday, September 11th, 2012

HMA Public RelationsYesterday BurrellesLuce had the opportunity to host a webinar, “Tips for Planning & Evaluating Successful Events,” with Abbie S. Fink, vice president/general manager of HMA Public Relations. (Download the on-demand webinar and slides on the BurrellesLuce website).

During the webcast Abbie offered some great tips to help PR professionals drive awareness, boost organizational profits, and pitch events to the c-suite and employees.

Here are some Twitter highlights from Abbie’s presentation:

  • Improve the outcome of events by using a PR plan. Your organization’s mission and goals can serve as the foundation for a strategic PR plan for your event.
  • Make sure events fit your plan. Have goals to measure the success and value!
  • Don’t short change your goal setting. Set the expectations in advanced, look at the calendar, and make adjustments.
  • Prioritize your goals and develop objectives. Then develop strategies, tactics and tasks based on needs.
  • Build relationships with spokespeople at every level. Remember to include internal communications/employees as part of your PR strategies. They are one of your best resources for planning a special event.
  • When you partner with the media remember this may limit how other outlets can cover the event. Target your audience.
  • To add value, implement promotions and activities to further enhance media relations efforts & establish partnerships.
  • If you mix the general public and the media at an event – let your spokespeople know.
  • It is easy to get lost in details. So, share responsibilities and know who does what and what time is needed.
  • Remember soft costs should be accounted for when determining the COST of events.
  • Think about trade and other ways to use and maximize your budget through sponsorships and in-kind donors.
  • Separate specific events from special ones. Know what would be standard or regularly occurring rather than a one-time or special milestone. (Think annual Gala vs. 25th Anniversary Celebration).
  • When looking for volunteers, look for people with particular qualities and who enjoy giving their time and energy. Then ensure there’s work for them, even if it is as simple as stuffing envelopes.
  • Remember – if it’s mandatory than it isn’t volunteering.
  • After implementation consider conducting an evaluation (e.g., survey or focus group) to determine the effectiveness of events.
  • Always say “Thank you.”

Want more tips for planning and evaluating successful events? Download a copy of Abbie’s Tip Sheet for Planning and Evaluating Successful Events! And be sure to keep an eye out for an upcoming post where Abbie shares additional insights on the Q&A not addressed in the webinar.

Reminder: BurrellesLuce Complimentary Webinar Tips for Planning & Evaluating Successful Events

Monday, September 10th, 2012

Webinar: Planning & Evaluating Successful EventsThere’s still time to register for today’s complimentary webinar from BurrellesLuce, Tips for Planning & Evaluating Successful Events. Not sure if you can make it? No problem! An on-demand presentation will be available for review after the event at www.burrellesluce.com

REGISTER NOW!

 

When: Monday, September 10, 2012

Time: 1:00pm EDT

Participating in and hosting events can help drive awareness and visibility for your organization. Events can help boost organizational profits and financial success. However, pitching events to the C-suite and ensuring company buy-in can be tricky. Growing your revenue requires strategically understanding your income streams and how to financially maximize every opportunity.

Join BurrellesLuce and Abbie S. Fink, vice president/general manager of HMA Public Relations, for this informative 60-minute webcast, “Tips for Planning & Evaluating Successful Events.”

During the webcast you will walk away with:

  • PR tips for incorporating special events into your communications strategy.
  • How to establish strategic goals and properly review your revenue streams
  • How to manage revenue goals and enlist the support of others to help you.
  • How to continue to leverage attendee participation and attention after the event is over.
  • Why it’s important to participate in industry events.

And much more…

REGISTER NOW!

 

Moderator: Johna Burke, senior vice president, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Tips for Planning & Evaluating Successful Events.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.

***

abbie1Abbie S. Fink is vice president/general manager of HMA Public Relations, where she serves as HMA’s primary media and digital communications trainer.  Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for private and public sectors, as well as not-for-profit organizations.

BurrellesLuce Complimentary Webinar: Tips for Planning & Evaluating Successful Events

Wednesday, August 22nd, 2012

Webinar: Planning & Evaluating Successful EventsTips for Planning & Evaluating Successful Events –BurrellesLuce Complimentary Webinar

REGISTER NOW!

When: Monday, September 10, 2012

Time: 1:00pm EDT

Participating in and hosting events can help drive awareness and visibility for your organization. Events can help boost organizational profits and financial success. However, pitching events to the C-suite and ensuring company buy-in can be tricky. Growing your revenue requires strategically understanding your income streams and how to financially maximize every opportunity.

Join BurrellesLuce and Abbie S. Fink, vice president/general manager of HMA Public Relations, for this informative 60-minute webcast, “Tips for Planning & Evaluating Successful Events.”

During the webcast you will walk away with:

  • PR tips for incorporating special events into your communications strategy.
  • How to establish strategic goals and properly review your revenue streams
  • How to manage revenue goals and enlist the support of others to help you.
  • How to continue to leverage attendee participation and attention after the event is over.
  • Why it’s important to participate in industry events.

And much more…

REGISTER NOW!

Moderator: Johna Burke, senior vice president, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Tips for Planning & Evaluating Successful Events.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.

***

abbie1Abbie S. Fink is vice president/general manager of HMA Public Relations, where she serves as HMA’s primary media and digital communications trainer.  Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for private and public sectors, as well as not-for-profit organizations.