Posts Tagged ‘Emily Neilson’

Once And For All, Are Newspapers Really Dying?

Wednesday, August 3rd, 2011

iStock_000016554022XSmallThe topic of newspapers, and of traditional media, “dying,” has come up in my blog posts before here and, more recently, here.  It’s difficult for me not to let out an audible groan when this topic creeps up once again across blogs and forums. Let’s consider these facts:

  • There was a newspaper boon in the 1890s, when the number exceeded 13,000 — about the same number as now – according to a recent Stanford University presentation.
  • Concluding a year-long study, U.S. newspapers are transforming, not going out of business, says Paul Steinle, a just-retired journalism professor and academic provost who ran United Press International from 1988-1990.
  • Some of the best newspapers in America – of all sizes – are now reporting profit margins averaging 10 percent to 15 percent a year despite devastating drops in advertising revenue over the last five years, according to Paul Steinle and his co-researcher, wife Dr. Sara Brown.
  • The Newton Daily News reported last month that their content “reaches more people today than at any point in its entire history.”
  • Recently retired Lexington Herald-Leader publisher Tim Kelly wrote that“there are 122 non-daily newspapers in Kentucky right now, only one fewer than 15 years ago. Not exactly a rush to extinction.”
  • Last month, Jason Schaumburg, editor of the Daily Chronicle reported, as reported to the Audit Bureau of Circulations, the papers overall circulation grew about 8 percent over last year –and online page views have increased 35 percent since 2008.
  • Released just last week, a comScore study for the Newspaper Association of America (NAA) showed newspaper websites posted the second consecutive quarterly traffic increase. NAA President and CEO John Sturm explains, “The credibility associated with newspapers and strong newspaper brands clearly carries over to the online environment — distinguishing newspaper sites from other sources.”


Top Five Most-Read BurrellesLuce Fresh Ideas Posts in May 2011: Twitter Chat Transcripts, MySpace vs. Facebook, and more.

Friday, May 27th, 2011

Twitter Chat Transcripts twitter-bird-2
BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place.


MySpace vs. Facebook: Which Site is the Current Cool Kid? MySpace vs Facebook: Who is the current cool kid? (A BurrellesLuce Image)
Sometimes it’s not so easy to tell “cool” from “un-cool” – especially when it comes to social networks and professionals who want to be with the “in crowd.” Although Facebook trumps MySpace with their overall number of users, organizations debating on which site to use should research the demographics and lifestyles of the key users they wish to target and focus their message and branding appropriately. Then they can be sure that both their company and clients are “cool” because they resonate with the preferred target audience.



Inside a Las Vegas Newsroom: PRSA Western District Conference 2011

Tuesday, May 10th, 2011

las vegas welcomeLast week, in the midst of all the flooding here in southeast Missouri, I was fortunate enough to be able to get away to the desert for a few days and attend the PRSA Western District Conference. One of the sessions gave us an inside look into some of Las Vegas’ newsrooms through its panel: Emily Neilson, president/GM for 8 News NOW, Ken Ritter, staff writer for the Associated Press, and Bruce Spotleson, group publisher for Greenspun Media Group.  

It  wasn’t surprising to hear Spotleson state that journalists are multi-tasking these days, often reporting, blogging, producing video/audio, interacting on social media, and more. Ritter stated, in the AP newsroom, he’s also doing “news triage” – which results in his attention span being 30 seconds or 140 characters.  One point he made, that every public relations person should heed, was, “If you receive a call from us, pay attention!  This probably means the story is ready to go out on the wire and we need comment/confirmation – but it’s going with or without you!”

Neilson talked about online and mobile being the “wild wild west” of reporting and how “i-reporters” have iPhone video posted before a traditional journalist can even get to the scene. So, it’s increasingly important for journalists to not only report news, but engage the public and rely on them more and more. 

Neilson made a point of saying they [8 News Now] are NOT a “TV station” anymore but rather they are a local news organization that is platform agnostic.

She explains, that The Media must report the way consumers want, which entails speed, speed, speed, and then get depth of story out. Giving up control and unbundling of news services is, in her opinion, the most critical issue facing journalism right now. The value of eyeballs is very different now than ever before – they’re trading analog dollars for digital dimes. 

When asked what piece of advice she could give those of us in PR and media relations, she offered: “Do NOT write press releases for your client, instead write it for your neighbor – what would they want to know?”

I hadn’t quite heard it put that way before and think that’s great advice. Do you agree? What would you add? Please leave a comment below on BurrellesLuce Fresh Ideas.