Posts Tagged ‘context’

2010 PR News Media Relations Conference: John Deveney, Deveney Communications, Interviewed by Johna Burke, BurrellesLuce

Monday, October 4th, 2010

Transcript –

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PR News Media Relations Summit. I’m joined by John.

John, will you please introduce yourself?

JOHN DEVENEY: Absolutely. Hi, Johna. John Deveney with Deveney Communications, based in New Orleans.

BURKE: John, you know, you talked about spokespersons in a crisis. Can you please share those top tips for people in a media relations position when they might find themself in that position?

DEVENEY: Absolutely. You know, there’s a lot of elements to your response in a crisis situation, and media is always so crucial to your public image and communicating with the publics that are important to you. But in a crisis, it’s even more important. Some of the things that are important is how an organization responds. And one of the things I shared with the group here is what I call the four hard C’s of your media response. First one is Quick. You need to make sure that you respond quickly, that you’re one of the first people out, even if you don’t know all the answers. Tell the publics that are important to you what you do know and what you’re doing to find out more. Let them know when they’re going to hear back from you. So the first one is Quick.

The second one is Candid. The ability for humanity to forgive mistakes and errors is tremendous, but they expect to be dealt with honestly. The best thing an organization can do is to be candid in their response. Certainly there’s sensitive, private or proprietary information that can’t be shared. But especially in a crisis, be candid. Make sure that you’re giving the information that you’re able to give and, again, give it as quickly as possible.

The third hard C is Context. Let people know how the situation fits into a bigger picture. Who is your organization? What’s its role within the community?

And the fourth hard C is–there’s Quick, Candid, Context, and the fourth hard C is Consistent. Make sure that you’re consistent in your information. If you tell people you’re going to have a briefing every day at 4:00, make sure you’re there every day at 4:00. Frequently when people don’t have new information to share, they cancel it. But go out and tell people, “This is what we know. No new information. These are the organizations or the authorities we’re working with.”

BURKE: John, and you are definitely a consistent PR and communications leader, and we appreciate your efforts in that area. Where can people find you online and in social media?

DEVENEY: Sure. Thanks, Johna. They can find me at That’s D-E-V-E-N-E-Y-dot-C-O-M.

BURKE: Thanks so much, John.

2010 Bulldog Media Relations Summit: Aedhmar Hynes, Text 100, Interviewed by Johna Burke, BurrellesLuce

Wednesday, August 11th, 2010

Transcripts –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and we’re here at the Bulldog Media Relations Summit, and we’re here with Aedhmar.

Aedhmar, please introduce yourself.

AEDHMAR HYNES:  Hi, I’m Aedhmar Hynes and I’m the CEO of Text 100.

BURKE:  Aedhmar, you were just on the panel talking about the future of public relations, and I loved how you incorporated and said, you know, we really have to step away as PR practitioners from those tactics that give us that feel good that we’ve done a good thing and align our goals with the business objectives.  How do you counsel your team on how to be a bold–be a good consultant and align their PR objectives with the business objectives?  What you’re trying to serve?

HYNES:  Well, I think to a large extent, much of what we’re doing and have always done is really move a story based on the position of a brand or based on the positioning of a corporation.  And for me, I’ve always felt that it’s critically important to understand the context of what you’re doing in relationship to the overall corporation.  So really understanding what influences the success of that brand, which is much broader than simply the success of its product or the success of its people.  And looking at the context of that and making sure that as a communications professional you understand the influence of government, you understand the influence of Wall Street or finance.  Really, all of those things at a global level, even the understanding of cultures across multiple markets is critically important.

And a depth of appreciation and understanding of that as a context setter for what you’re trying to communicate, I think, is critically important.  And in knowing and understanding the context within which you’re working, I think, gives you the opportunity to be much more effective not only in communications, but in being able to counsel your executives in their own effectiveness in communicating their brand.

BURKE:  Great.  Thank you so much.  I think those are amazing insights that we all need to keep abreast of and take our ego out of the equation.  Where can people find you in social media?

HYNES:  Well, I’m pretty easy because I’ve got a very complicated name. And the spelling of my name is A-E-D-H-M-A-R.  And so if you use that as your search, then actually all of the places that I am in the social media pop up straight away.

BURKE:  Great.  Thank you so much.

HYNES:  You’re welcome.